Similarweb Named “Best Overall Marketing Analytics Solution” by MarTech Breakthrough

We’re excited to share that Similarweb has been recognized as the “Best Overall Marketing Analytics Solution” in the 2025 MarTech Breakthrough Awards.

The annual awards program, run by MarTech Breakthrough, highlights the most innovative companies, technologies, and products in the marketing, sales, and ad tech industries. This year, Similarweb stood out for the depth, breadth, and impact of our digital intelligence platform, beating out competition from some of the biggest tech brands in the world.

We’ve worked hard to be more than just the best in a category – we aim to be the best solution overall. This recognition reflects our continuous innovation, including recent launches like AI Agents and our Gen AI Intelligence Toolkit, which help marketers and strategists automate tasks and keep up with fast-changing trends in visibility and traffic.
Benjamin Seror, Similarweb Co-founder and Chief Product Officer

The Similarweb platform gives digital marketers the data and tools they need to benchmark performance, analyze competitors, and optimize strategy. Our coverage spans:

• 200M+ websites
• 20M+ companies
• 7B+ search keywords
• 4M+ mobile apps
• And digital marketplace analytics across 190 countries

Whether you’re in marketing, sales, investing, or strategy, Similarweb delivers the digital data to power smarter decisions and faster growth.

Digital marketing is central to business success today, and Similarweb offers one of the most comprehensive and useful data platforms we’ve seen. Their ability to combine scale with actionable insights truly sets them apart.
Steve Johansson, Managing Director at MarTech Breakthrough

More About Our Marketing Intelligence Solution

Similarweb’s Marketing Intelligence Solution is designed to give you a real-time view of your competitive landscape, customer demand, and digital performance. Whether you’re leading SEO, paid marketing, content strategy, or brand visibility efforts, you can:

• Benchmark your digital share of voice
• Check website traffic sources and investigate audience behavior
• Analyze search trends and competitor ad strategies
• Identify fast-moving opportunities in your category

“At the heart of everything we do is our real user data” said Benjamin Seror. “This real user data allows customers of Similarweb to see the reality of changing search behavior, audience movement and online demand. This past year we added more and fresher datasets to help businesses win their markets.”

See the GenAI Intelligence Toolkit in action:

We’re honored by the win, and even more energized to keep raising the bar for our customers around the world.

by Adelle Kehoe

Director of Product Marketing

Adelle is the Director of Product Marketing at Similarweb. She works closely with the SEO and Marketing industry to bring meaningful data, stories, and products to life.