April’s Product Updates: With Spring Comes Smarter Data

Inspired by the season of renewal, we rolled out powerful new features in April so you can face today’s challenges with smarter, faster insights. From global tariffs to GenAI’s growing influence on consumer habits, these updates are designed to keep you one step ahead.

We’ve also been busy unpacking these global market shifts in our latest research and events:

• Tariff changes are reshaping entire supply chains overnight.
• Our free webinar Tariffs in Focus: What Similarweb Data Reveals About Shifting Digital Trends Across Key Industries explored how changing trade dynamics are already influencing everything from wine searches to iPhone launches
• GenAI is transforming how people manage their money. Catch up with our experts in The FinTech Growth Formula: Consumer Shifts, GenAI, and App Innovations

Now, let’s take a look at what’s new.

Say hello to the all-new App Intelligence platform

Comprehensive app insights are here. The new App Intelligence platform gives you unmatched visibility into the app economy – from app store performance to AI-powered sentiment analysis.

You’ll get:

• Detailed store and usage metrics: The essential app metrics to spot trends early and win your market
• AI-powered reviews and sentiment analysis: To give you the complete view of how you and your competitor’s apps are performing
• Advanced competitor benchmarking: Allows you to track market shifts, spot high-growth markets, and discover category trends

Whether you’re tracking competitors, spotting trends, or planning your next app launch, App Intelligence gives you the full picture.

There’s a new SEO overview in Search Intelligence

The new SEO Overview page gives you one powerful dashboard for analyzing any website’s SEO performance.

Now you can easily:

• See performance stats: Stay on top of your SEO visibility and key metrics at all times
• Track ranking changes over time: Quickly spot shifts in your SEO performance
• Identify keyword gaps: Find areas where competitors outrank you
• View top pages and trending terms: Focus your strategy on high-impact content

‘Marketing Channels’ in Web analysis now has heatmaps

If you head over to the Website Analysis tab and click on Marketing Channels, you’ll discover the new easy-to-track heatmap.

It shows you:

• The marketing channels that are driving growth: Quickly spot what’s performing best
• Which marketing channels are experiencing the highest growth: Identify emerging sources of traffic at a glance

The new heatmaps are perfect for surfacing insights at a glance.

Demand Analysis helps you spot trends faster

Our Demand Analysis tool in Web Intelligence just got a power up.

Now you can:

• Save search terms as keyword lists: Get faster access and customize as needed
• Generate keyword lists automatically: Starting with one seed keyword, discover related trends in seconds

It’s faster, more intuitive, and designed to help you identify and respond to trends before they peak.

Shopper Intelligence 2.0 is here

You can now track shopper behavior from first search to final purchase. Shopper Intelligence 2.0 is now your go-to for monitoring ever-changing ecommerce trends.

Here’s what’s new:

• Granular weekly data: Spot shifts in product demand or promo strategy in real-time
• Child-ASIN tracking: See which product variations (size, color, model) are working (and where)
• EU Amazon support: We’ve brought back data for UK, Germany, France, and Italy to power global ecommerce insights
• Full-funnel visibility: From Google search to Amazon purchase, see every step in the shopper journey.

Custom DaaS Dashboards

Meet your fully personalised dashboard experience.

You can now create a unique, 360° unified view of your digital performance, tailored to your needs.

Include data from:

• Web: Site traffic, referrals, engagement metrics
• Apps: Downloads, user behavior, ratings
• Keywords: Search trends, SEO performance, keyword-level competition

Track campaigns, user behavior, traffic, and keyword performance in one place.

Staying ahead of tariffs and market shifts

In a world where global tariffs can reshape supply chains overnight and GenAI is redefining consumer behavior, having the right data, at the right time, has never been more critical.

That’s why we built these new capabilities to give you a strategic advantage.

From smarter app intelligence to sharper data visualization, SEO tools, and granular Amazon data, you now have what you need to move fast, stay informed, and lead with confidence.

Want to see it all in action? Get in touch.

by Gila Holder

Content Marketing Manager

Gila has a background in creating engaging content across ecommerce and tech. She's committed to staying ahead of the latest digital marketing and social media trends (as hard as this is). When she’s not sharing marketing insights, you’ll find her exploring hiking trails or unwinding at the yoga studio.