December’s Product Highlights: Closing the Year with Unmissable Updates

December 2024 was a whirlwind for digital marketers.

Not only did we see major shifts in the digital landscape, but we also witnessed record-breaking sales and new regulations. Will it set the scene for 2025?

Here are some standout moments:

• Black Friday and Cyber Monday shatter records: The numbers are in and global online spending on Black Friday reached $74.4 billion, a 5% increase year-over-year
• Google’s AI revolution continues: Google expanded its AI Overview feature in search results to include paid ad placements
• Regulatory changes and policy announcements: The European Commission also took action against Temu, an online marketplace, for alleged violations of consumer rights

However, we didn’t let the end-of-year holiday sales and parties prevent us from launching some seriously good updates.

Introducing your personal Similarweb homepage

Time is precious. So, in 2024, we reimagined your Similarweb platform homepage to make it your go-to hub for insights that matter most to your business.

You can now:

• Browse personalized insights to guide your decisions
• Instantly monitor your ‘favorite’ competitors
• Access reports and tools tailored to your needs with just one click

Your new homepage is your go-to source for smarter, faster decision-making every week.

Check it out

AI Overview – keep daily track of your AIO ranking

AI Overviews (AIO) are here to stay, so we introduced daily tracking for them. Want to know if you’re ranking for your tracked keywords in an AIO?

We have you covered for this and more. Like:

• Daily Tracking: Monitor the daily appearance of your tracked keywords
• Ranking Insights: Check whether your content ranks and assess its performance
• SERP Trends: Identify when AI overviews appear or disappear on the search results page (SERP) to gauge their impact on rankings and traffic

And, of course, you can also do this for your competitors and any SERP feature on the web.

Explore More

Our popular Keyword Overview module is now part of the Rest API, enabling seamless integration into your workflows.

Now, you can analyze thousands of keywords in one go – perfect for automation and advanced analytics.

Pre-defined segments for pinpoint competitor tracking

Category benchmarking just got a whole lot easier.

Our pre-defined segments let you measure performance against key competitors effortlessly.

No setup is required – simply choose from 600+ curated segments, ranging from Fashion and Gardening to Laptops and Automotive Tools.

Learn how

Keyword List Comparison

Compare search volumes, spot growth trends, and identify emerging opportunities with our new Keyword List Comparison feature.

New functionality includes the ability to:

• Compare Search Volumes: Easily assess search volumes across different keyword lists to identify high-performing terms
• Spot Growth Trends: Quickly detect keywords with rising popularity to stay ahead of emerging trends
• Get Related Term Suggestions: Get tailored recommendations for related keywords to expand your content and product opportunities

And more.

Streamline your keyword strategy and stay competitive.

Discover more

Clusters: go one level deeper with Demand Analysis

New in-demand analysis – go one level deeper in your analysis and easily understand sub-trends within a larger topic.

Clusters is a new way for you to put keyword lists within a topic into meaningful groups and identify sub-trends. It’ll help you clean up the noise and get a better understanding of what your customers are searching.

Introducing Similarweb Signals: actionable insights at scale

There’s a new update for Stock Intelligence. Gain unparalleled insights into company performance with over 500 Similarweb Signals, built on transparent methodologies and rigorously backtested models.

With these advanced metrics, you can:

• Predict Financial Outcomes: Leverage data to anticipate company performance and market movements
• Identify Market Trends: Spot emerging trends before they surface in traditional analyses
• Make Smarter Decisions: Equip yourself with the tools to make informed investments and strategic choices

So what’s next for 2025

We’ve got some great initiatives lined up!

One highlight is the upcoming launch of our Ad Intelligence Suite. It will give you everything you need to analyze ad performance and track activity across publishers and advertisers.

We’re also launching App Intelligence as a standalone solution with added functionality, so it’ll be easier than ever to uncover key app insights. And on top of that, Shopper Intelligence is getting a major upgrade.

Here’s to a successful 2025!