Outsmart Uncertainty This Fall With Our Latest AI Updates 

AI answers now guide decisions. But are you asking the right questions about how you, your team, or customers are using it?

Similarweb’s Q3 updates focus on two critical factors: visibility and speed. See where you stand in AI results and automate what happens next.

• Want to know how AI is talking about your brand?
• Looking to connect your AI agents via MCP?
• AI agents: who are your sales helpers?
• Need to benchmark smarter and faster with AI-powered segments?

Over the last few months, we’ve been focusing heavily on the latest cutting-edge AI features and reporting: AI agents, MCP, Gen AI intelligence, and AI summaries.

Why should you be interested?

Because we’ll show you new, easier, and faster ways to spot opportunities, build traffic, track consumer behavior, and understand what’s actually happening in your market.

Let’s get started.

Gen AI Intelligence

Citation Analysis

In this new report, we reveal the domains that have the most significant influence on AI answers. Dig deep, all the way down to the URL level to really uncover what is the driving force behind the topics and prompts you care about. 

Identify if it’s forums, publishers, or competitors that are most cited, so you can:

• Update or create content that matches successful citation patterns.
• Reach out to frequently cited publications with relevant information.
• Identify communities or forums where you should be more present.

Result: A targeted plan with weekly progress tracking.

Brand Sentiment

Being mentioned isn’t enough, but do you know exactly how AI answers portray your brand?

Brand Sentiment lets you monitor sentiment by topic or down to prompt level to track changes over time. Then you can compare against competitors, identify negative mentions, and connect them to specific product issues, support needs, or content gaps. 

Result: Faster feedback, fewer surprises, and more effective messaging.

Web Intelligence

AI Segments

Seeing the overall picture at the site and line of business levels is a good starting point. However, the competitive environment is often complex and requires detailed insight to understand what truly drives growth.

Start by creating comparable competitor segments to monitor essential metrics: visit share and growth for each segment, the channel mix, and the specific pages that either widen or close the performance gap.

Now, our AI Segments feature helps you discover a detailed, customized method to capture the true view of product categories and services, showing your precise standing against the competition.

Result: Latest insights, fewer confusing moments, and communications that achieve results.

Marketing Channels Benchmarking

Meet the new Marketing Channels benchmarking report featuring paid, organic, social, and Gen AI insights. 

Now you can compare your site’s traffic against competitors, using Gen AI answer engines like ChatGPT and Gemini. Or get the full picture of their acquisition strategy in one view.

Result: Smarter benchmarks, clearer targets, and channel strategies that don’t miss what’s happening in Gen AI.

Track the AI Industry

We’ve built a new Industry view tracking the biggest names in AI chatbots and tools, from ChatGPT and Gemini to OpenAI and beyond.

See who’s leading, who’s gaining market share and loyalty, and which emerging players are making their move in real time.

Result: You get the full picture. Who’s dominating today, who’s catching up, and what new names are starting to break through.

Result: A sharper understanding of where growth is happening, and a data-backed way to decide where to move next.

Search Intelligence and Ad Intelligence

Keyword Clusters

Select a competitor and instantly view their top topic clusters. Then sort by traffic share and growth trends and examine each cluster for subtopics and successful queries. Next steps? Use these gaps to create focused content briefs.

Here’s what you can track: topic share versus competitors, traffic potential by cluster, and high-performing pages.

Result: A prioritized content plan based on the proven performance of your competition. 

Publisher Analysis

This allows you to evaluate display performance across publishers. For example, see advertisers, networks, and spending patterns. Make more informed placement decisions and craft more effective pitches.

We’ve also expanded coverage. Like worldwide reach across 230 countries, 50× more publishers, 3× more creatives, and twice the advertiser visibility.

Result: More precise media plans with clearer benchmarks.

Data-as-a-Service

MCP Server

Connect Similarweb data to AI assistants like Claude, Cursor, or custom agents. Get answers, charts, and context through natural language queries.

Turn research projects into simple prompts. Ideal for competitor analysis, pitch preparation, and market research.

App Intelligence

AI Reviews Analysis

It’s time to organize messy app reviews into clear insight.

AI Reviews Analysis categorizes reviews by sentiment and groups them into one of 18 topics, including: Pricing, UX, Stability, and Onboarding. 

See what’s affecting ratings now and compare before/after releases. Compare your app with competitors to identify areas for improvement.

Result: Faster product decisions backed by real customer sentiment.

In-App Revenue Analytics

Understand revenue estimates driven by: paid downloads, in-app purchases, and subscriptions. View by country, benchmark against peers, and identify high-potential markets.

Sales Intelligence

AI Prospecting and AI Outreach Agents

These agents take the boring time-sucking work out of prospecting while giving you confidence in your outreach. 

You start by describing your ideal customer. The agents then build a targeted lead list for you, complete with traffic insights, technology changes, and buying signals. 

From there, you can create outreach messages that reference specific insights. So you begin with context rather than a blank page. You can then send personalized outreach using AI.

Best of all, this is done using our trustworthy and reliable data. So no time-wasted chasing dead ends.  

Result: More meaningful conversations that turn into qualified opportunities faster.

Sales Signals API

Stay ahead of every market move with Sales Signals API. Gain real-time insights into account activity, from traffic spikes and technology shifts to intent and engagement signals. All delivered straight to your CRM, Slack, or any custom app.

A buyer just removed a technology from their website? It’s your moment to offer yours. Seeing a surge in traffic from a new market? They likely need your product’s support.

Customize triggers in a few clicks and let automation surface the opportunities that matter most. 

Result: With the Signals API, your team acts when it counts.

Integrate Your Workflow

Enhance every step of your sales process with integrated, data-driven workflows. Use CSV Enrichment to upload and instantly enrich thousands of leads with firmographics and digital performance data with no CRM connection required. Choose exactly which records to enrich before importing to keep your CRM clean and organized.

With the Sales Intelligence Chrome Extension, bring Similarweb insights directly into your daily tools:  your CRM, LinkedIn, or Google Workspace. Reveal contacts in bulk, enrich accounts, and export data in a single click.

Result: Work smarter, move faster, and keep your focus on connecting and not switching tabs.

Shopper Intelligence

AI Amazon Keyword Agent

Stuck in keyword soup? Let AI do the heavy lifting. Drop in a seed keyword, and instantly uncover 50 high-intent terms and clusters connected to real shopper behavior.

Map them to clicks, sales, and volume trends. Then export and take action.

Result: Less guesswork, more precision, smarter lists, and faster wins on your Amazon campaigns.

Brand Funnel Analysis

See your position across Amazon categories with a view that connects brand visibility to sales, visits, and revenue, and how that shifts over time.

Identify what moves market share – be it campaigns, pricing changes, reviews, or retail media. 

Compare organic vs. paid clicks, monitor category-level visibility, and track competitor gains to adjust your strategy accordingly.

Enhanced Audience Overlap

Map customer journeys across AI platforms, media sites, and competitors. 

Understand where audiences spend time the same day they shop, uncover partnership opportunities, and plan media spend where audience overlap is strongest

Data Labs: Enterprise Reporting 

Traffic Shares: Web + App

Get the full picture of your brand’s digital reach.

Track desktop, mobile web, and app (iOS + Android) traffic side by side to reveal total visibility and app adoption.

Benchmark performance against competitors to reveal your market position and understand app adoption.

Track rising or declining visibility across channels and devices to uncover early growth signals.

Result: A single view for all your web and app performance.

Brand Health Tracker

Your brand’s health is always in motion. 

Get a deep dive on shifting market demand, competitor moves, and brand ranking changes, all in one report. These are actionable insights based on actual digital behavior, not outdated surveys.

 

Stock Intelligence

Signals Upgrades

A cleaner interface, improved Excel exports, and new feed-based delivery for easier system integration.

Result: Faster signal discovery with fewer missed opportunities.

Screener

A streamlined view with quality metrics front and center. Filter any column and toggle between all signals and upcoming reporting. See available signal options for better discovery.

Now you have the technology to measure what matters

AI answers increasingly guide business decisions. Your visibility and response speed determine success.

Now you have the technology to measure what matters, know where to act, and connect insights to your workflow.

Choose one goal – leads, traffic, or AI visibility. Establish your baseline this week. Implement one change. Measure results next week. Keep improving.

Stay visible. Move quickly. Get better results with fewer blind spots.

Need help putting these updates to work? We’re ready to help turn this quarter’s features into next quarter’s wins.