March’s Product Updates: GenAI Takes the Lead

Every day, news of another shiny new AI chatbot seems to hit the market. So we’ve decided to help you work smarter, like giving you the tools to measure all that Chatbot traffic you may (or may not) be getting.

Recent market signals show just how fast things are moving:

• GenAI is changing how consumers interact with the financial sector
• Retailer’s need to adapt or else, in today’s fast-moving market
• And we’re keeping you up to date on all AI search behaviors

In March, we rolled out seven updates to cut through the AI noise.

Each new feature is designed to give you clear, actionable insights, from tracking real chatbot traffic and trends to ramping up your search capabilities.

Keep on top of GEO with AI Chatbot Traffic

Switching focus from SEO to Gen AI Engine Optimization (GEO)? Then our new AI Chatbot Traffic feature in Web Intelligence has you covered. You can now see exactly how much traffic you are getting for the likes of ChatGPT, Perplexity etc.

With it, you can:

• Track which AI chatbots are sending traffic to any website
• See the actual prompts users are asking chatbots to get to a specific page
• View what landing pages receive chatbot traffic at once
• Optimize your content based on real AI interactions

It marks a crucial first step in understanding and measuring the true impact of AI chatbots on your digital strategy and unprecedented insight into consumer behavior in the GenAI era.

New Search Overview page

Tired of jumping between tabs like a caffeinated squirrel to piece together search data?

The new Search Overview page delivers the complete picture of search performance in one spot. It combines organic and paid search data across mobile and web, showing you exactly how you stack up against competitors.

It enables you to:

• See competitive search insights in one unified view, not scattered across pages
• Track both organic and paid performance with real traffic numbers
• Make smarter decisions about where to focus your search efforts

New Demand Analysis homepage

Feeling nosy about what consumers want? (We don’t judge!) The new Demand Analysis homepage (in Market Research) is your all-access pass to trend-spotting. This feature puts everything at your fingertips—instant search for any term, trend suggestions tailored to your industry, and ready-to-explore topics all in one place.

You can:

• Jump straight into any search that catches your fancy
• Get trending suggestions that actually make sense for your business
• Explore curated topics without diving down rabbit holes

AI autotagging in Rank Tracker

Meet your new organizing buddy: AI autotagging in Rank Tracker!

Like Marie Kondo with a supercomputer for a brain, our Search Intelligence AI agent swoops in to sort and tag your keywords in seconds. Just watch as it suggests smart, LLM-powered tags for your tracking campaigns—and yes, you can still boss it around and edit the tags if you want to.

You’ll be able to:

• Let AI do the tedious organizing while you grab coffee
• Get instant, AI keyword tagging
• Keep full control with easy tag editing on the fly

New Search 3.0 API Endpoints

HTTP request lovers, your wish list just got shorter! Our Search 3.0 API just got beefier with two juicy new endpoints.

Now you can programmatically dig into ‘branded vs non-branded split’ to size up any site’s brand muscle, plus peek at ‘Website Landing Pages’ to see which URLs are stealing the search spotlight.

Why this matters:

• Access brand strength metrics at scale via API
• Pull top-performing landing pages automatically
• Get organic and paid metrics without breaking a sweat

Ranking Distribution in Search 3.0

Ready for sharper search insights? Our ranking distribution feature just leveled up to Search 3.0, serving fresher, more precise data with extra filters on top.

Zoom in from domains to specific folders and URLs, or step into the Tardis and go back to January 2023 to track how any site climbed (or tumbled down) the search results.

You can:

• Get more granular with folder and URL-level insights
• Track ranking history back to January 2023
• Analyze competitors with surgical precision

Website Keywords – year over year

And while we’re on the theme of time travel, going through keyword trends just got easier! Our Search Intelligence tool now shows Year over Year keyword performance, cutting through the daily noise to reveal what really matters. Watch how clicks evolve over time and spot the real winners (and losers) in your keyword strategy.

Use it to:

• Spot genuine keyword trends, not just seasonal blips
• Compare click performance across different time periods
• Make decisions based on long-term patterns, not hunches

NAICS/SIC Codes Filters

Finding your perfect business match just got easier! Our Sales Intelligence Prospecting tool now speaks NAICS and SIC code, helping you zero in on the right industries and wave goodbye to the wrong ones.

You can:

• Filter prospects by industry classification codes
• Focus on exactly the businesses you want
• Stop wasting time on irrelevant companies

Hubspot plug and play

Looking to supercharge your Hubspot CRM? Our Sales Intelligence metrics now plug right in—no fuss, no muss. One quick integration and boom: your whole team gets instant access to rich company data right where they already work.

• Score leads with actual data (not just gut feelings)
• Help your team spot the hottest prospects
• Make smarter decisions without switching tabs

Cutting through the noise

March’s updates offer essential insights and growth opportunities, cutting through the AI clutter. With tools for tracking chatbot traffic and enhancing search strategies, you’re equipped to refine your digital approach.

Curious to see it in action? Get in touch, and we’ll guide you through it.