What’s New? Powerful New Tools to Outpace Your Competitors

This season, we’ve launched a wave of powerful updates, all focused on helping you understand your market and outsmart your competitors. From some big AI analysis tools to a new way to track your competitors within topics you care about (plus new AI teammates you’ll want to meet), this season was all about helping you move faster, go deeper, and grow your business, with less effort.

Let’s take a look at what’s new 👇

Smarter AI, sharper strategy

AI’s evolving fast, and so are we. From visibility to strategy to traffic tracking, we’ve got powerful updates to help you make sense of the GenAI wave and stay ahead of the curve.

• Gen AI Intelligence compare mode: See your competitive market as well as see the prompts for any page receiving AI traffic
• AI brand visibility:  See your ChatGPT brand visibility for key topics, and discover which pages are receiving traffic
• AI SEO strategist: Use our latest AI agent to turn your keyword wishlist into a complete, data-backed content plan. Uncover topic gaps, prioritize what to tackle first, and create content that climbs the SERPs
• GenAI channel tracking: Track AI chatbot traffic and stay on top of how users engage with AI chatbots. Our new GenAI channel in the Channels report tracks traffic from leading domains like ChatGPT and Gemini

Competitive Intelligence

1. Business Lines: Comparing apples to apples

Benchmarking just got a whole lot smarter.

If your competitors play in multiple verticals, how do you get a clean read on how they’re really performing, line by line?

Enter Business Lines, a new way to break down website performance by specific business segments. Whether it’s men’s fashion, home goods, or beauty, you can now track performance by what the business actually does, not just by the whole domain.

Take Macy’s, for example. One site, multiple businesses: women’s fashion, men’s, beauty, shoes, and more.

With Business Lines, you can now compare your performance to Macy’s women’s fashion line, not just Macy’s as a whole. That means:

• Spotting competitive strengths and weak spots with precision
• Tracking growth trends at the business-line level
• Acting with confidence, thanks to sharper, cleaner benchmarks

And the best part? These segments are pre-mapped and ready to use. 

2. Marketing channel heatmaps: See what’s hot (and what’s not)

Want to know how your competitors are growing and where they’re putting their marketing dollars?

Our new Marketing channel heatmaps give you a side-by-side view of your site and your competitors’, revealing which channels are heating up and which are cooling off.

📊 Growth drivers? Instantly see which channels are fueling the biggest gains
🎯 Marketing focus? Spot where your rivals are doubling down

Use it to quickly answer questions like:

• “Are they growing because of Paid Search… or is it Social?”
•  “What’s slipping? Where should we double down?”

It’s all insight-packed and designed to help you move faster with fewer question marks.

Better competitor tracking and alerts

1. Your competitor tracking just got a major upgrade

While your competitors were posting, blogging, and launching campaigns… your inbox was quietly taking notes. 

Announcing the all-new supercharged content alerts.

If you’ve already signed up for Similarweb alerts, you’ll now get new email updates on your competitors’ social media, ads, blog posts, press, and website changes, all in one place.

Not yet signed up? Just open any project and click ‘Subscribe’. It’s free and only takes a second.

2. Big-picture clarity, all in one place

Managing multiple projects just got a strategic upgrade.

The new Projects Overview brings all your Web Intelligence projects into one streamlined table complete with all the high-level info you need to move fast and stay focused.

At a glance, you’ll see:

• Domains
• Competitor sets
• Traffic trends
• Traffic share changes
  

What’s more, you now have access to one-click navigation to Alerts, Topics, and Benchmarks, so you can see key competitor trends at a glance.

Meet our new AI agents

1. The AI competitor picker: Pick smarter, not harder

Setting up projects just got a whole lot smarter (and less manual).

Say hello to the AI Setup Competitors Agent, your new sidekick for selecting the right competitors faster.

Here’s what it does:

• 🔍 Suggests the most relevant competitors for any website
• 💡 Explains why those competitors were picked
• 🧠 Adapts to your input, you can guide it, refine it, or override it anytime
  

Whether you’re benchmarking a massive retailer or a niche brand, this agent gives you a head start with smarter suggestions and full control.

You get spot-on competitor lists tailored to your project goals.

2. AI trend analyzer: Your hype detector, decoded

Spotting a spike is one thing. Knowing why it’s happening? That’s where the magic is.

Introducing the AI trend analyzer, your always-on agent for detecting demand surges and uncovering what’s driving them. Whether it’s a TikTok-fueled craze, a seasonal swing, or a real-world event, this agent connects the dots so you don’t have to.

Here’s what it brings to the table:

• 🚀 Real-time demand detection: Catch spikes before they pass you by
• 🧠 Smart context: See how search behavior ties to trends, news, or consumer shifts
• 🔍 Deeper understanding: Figure out if it’s a fleeting moment or a long-term move

Missing a trend means missing growth. With AI Trend Analyzer, you won’t just see what’s happening, you’ll understand why.

3. New in Demand Analysis: Compare any trend, in one click

Why analyze one trend when you can compare all the trends that matter?

With the latest update to our Demand Analysis tool, Web Intelligence users (with Market Research access) can now compare search terms, keyword lists, or topics in just one click.

What’s new? You can now compare:

• Search terms
• Keyword Lists
• Topic (US)
  

It’s a smoother workflow, with faster insights and more flexibility than ever before. Whether you’re tracking consumer behavior, testing alternatives, or sizing up market signals, this update makes it easy to stay on top of the trends that move your business.

Ready to explore what’s new?

From sharper benchmarks to smarter AI agents and big-picture project views, this season’s updates are all about helping you move faster, dig deeper, and work smarter.

by Darrell Mordecai

Darrell creates SEO content for Similarweb, drawing on his deep understanding of SEO and Google patents.