September Updates: Your Market Intelligence Advantage Has Arrived

September’s Similarweb updates bring you a cluster of new intelligence features that will do your heavy lifting.

Lifting like building keyword strategies in moments with our new Shopper Intelligence agent. Or AI chatbot citation analysis, which tells you where AI is sourcing its information about your brand.

The market doesn’t wait. Neither should your intelligence. Scroll down to discover what you’ve been missing. It might save you time and effort right now.

App Intelligence

Unified Metrics: Android? iOS? Get the whole picture

App analysis used to mean platform juggling. Now you see the full story at once.📱

App Intelligence’s new Unified Metrics combines iOS and Android data into one clear view. Track Downloads and Active Users across both platforms together. No more switching back and forth or mental math.

Why it matters: Spot total market share shifts you’d miss in single-platform views, and compare your cross-platform performance against competitors accurately. Complete mobile data means better decisions.

Stop seeing half the picture in portrait. Get the full app landscape in one image.

In-App Revenue Analytics reveals true app profitability

Ever wonder how much money those top-charting apps actually make? Now you can stop guessing and start knowing. 💰

In-App Revenue Analytics shows you exactly how the world’s leading apps generate revenue, whether from initial downloads, in-app purchases, or subscription models.

This comprehensive view breaks down earnings across all monetization channels, providing clear visibility into the strategies that provide the best results.

Why it matters: This data helps you benchmark against industry leaders and identify which revenue models are most effective in different markets. You can discover new ways to increase your app’s earnings beyond simply counting downloads. Now you can see the complete revenue story.

Web Intelligence

MCP Server

Getting trustworthy market intelligence while chatting with AI, but fed up with hallucinations? Now it’s as easy as asking a (sober) friend. 💬

Our new Similarweb MCP Server brings market data right into your AI conversations. Ask questions in Claude, Cursor, n8n, or custom AI agents. Your AI tool knows how to talk to our best-in-class data and get what it needs.

Why it matters: Analyze competitors without breaking your flow, copying and pasting, or switching tools. Provide your team with a way to access instant market data and insight with your AI agents. Make faster decisions with data that’s always one question away.

AI Brand Visibility: Citation Analysis

Ever wonder where AI gets its information, from the trivial, like why cats can’t taste sugar? To the more serious, like what it knows about your brand? 🍦🚫🐱

Enter our new Citation Analysis report within AI Brand Visibility. It identifies the most influential domains and specific pages that AI systems are using as reference material.

Why it matters: You can now identify opportunities to create high-value content that fills gaps in AI knowledge bases. Or discover which community sites and publishers have the most significant AI influence on your industry, and develop targeted strategies to enhance your brand’s visibility where it matters most.

Sentiment Analysis: Uncover your AI brand image

What is AI saying about you? Brand sentiment in AI can be like a black box. Now you can crack it open and see exactly what’s inside. ⚡

Our latest feature, Sentiment Analysis,  reveals exactly how your brand appears in AI-generated responses, along with your relative brand strength against competitors.

Now you can track whether AI systems speak about your brand positively or negatively across the topics that matter most to your business.

Why it matters: You can now identify where AI might be undermining your brand reputation with negative sentiment. Or discover what topics generate the most positive mentions for your brand versus competitors, and develop targeted content strategies to improve perception where you’re falling behind.

Now you can measure your brand’s AI sentiment and make data-driven decisions to strengthen your position.

Marketing Channels Benchmarking Report: Outpace your competition

Curious which marketing channels your competitors are crushing while you’re still catching up? 📈

Our new Marketing Channels Benchmarking Report gives you instant, ready-made competitive analysis across all your marketing channels.

See exactly which competitors dominate each channel and track weekly changes in performance without manual data crunching.

Why it matters: Immediately spot which channels deserve more of your budget based on competitor success patterns. Or identify underutilized channels where you can gain market share while competitors aren’t paying attention, and make data-backed decisions for your channel strategy adjustments.

Stop wasting resources on channels that underperform. Now you can optimize your marketing mix based on real competitive intelligence.

Display Ads Coverage Extension reveals more competitor strategies

Think you know what your competitors are doing with their ad spend? You’re probably seeing just a fraction of the full picture. 🔍

Ad Intelligence has dramatically expanded its coverage capabilities. We now monitor 230 countries worldwide, 50 times more publishers, 3 times more ad creatives, and twice as many advertisers as before. This unprecedented global scale gives you comprehensive visibility into worldwide ad spend, impressions, and creative strategies.

Why it matters: This expanded coverage helps you discover competitor tactics you were missing before. You can identify new market opportunities, benchmark your performance more accurately, and make smarter decisions about your own ad strategy. It’s like using your competitors’ ad campaigns for testing.

Shopper Intelligence

AI agent for Amazon keywords saves hours of research time

Tired of spending days digging through endless keyword lists for your Amazon product pages? Well, time is money. 🕒

Similarweb Shopper Intelligence’s new AI agent for Amazon keyword research changes how you find the right terms for your products. Simply tell it what you need, and in seconds, it delivers custom keyword sets tailored to your specific products and strategy.

The AI maps these perfectly to your needs, whether you’re building product detail pages or planning marketing campaigns.

Why it matters: Eliminate much of the manual work of keyword research. The result? More relevant keywords in less time, helping you create more effective product pages and campaigns. Focus your energy on strategy rather than clicking, pasting, and searching.

My Assets centralizes your market intelligence

Ever spent 30+ frantic minutes hunting for that one key report you saved last week? Those days are over. 📁

The new My Assets feature gives you a central hub for all your saved work. Access your keyword lists, product trackers, custom categories, and more – all from one streamlined view.

Why it matters: This central hub saves you time and reduces frustration. No more clicking through different sections to find your saved work. With everything organized in one place, you can quickly access what you need, share insights with your team, and take action faster on market changes.

Custom Categories brings flexibility to your product analysis

Stuck using someone else’s idea of how your products should be grouped? That rarely works for anyone’s actual business. 🔍

Shopper Intelligence’s Custom Categories feature is now live across all screens, including Category and Brand views. Define your product groups exactly how you need them – by brand, ASIN, or specific product attributes.

Why it matters: This gives you the freedom to organize data your way. No more forcing your analysis into rigid, predefined lists. With flexible categorization at your fingertips, you can spot trends, track competitors, and measure performance in ways that make sense for your specific business needs and strategy.

Sales Intelligence

CSV Enrichment delivers accurate contact data instantly

Found a list of prospects, but missing their contact details? That’s a dead end for your outreach efforts. 📞

Sales Intelligence’s new Contact Enrichment through CSV feature transforms how you handle contact data. Before adding new leads to your CRM, simply upload a CSV file with names or LinkedIn URLs. The system instantly enriches up to 1,000 contacts with accurate emails, phone numbers, and job titles – no integration required.

Why it matters: This tool helps you build more complete contact records without technical hassle. You can obtain verified contact information quickly, enhance your data quality, and increase your chances of successful outreach.

Skip the manual research and data entry so your team can focus on connecting with prospects and closing deals.

Turning data into your decisive advantage

That’s our September lineup –  a collection of intelligence tools designed to give you clarity where others see confusion.

All backed up with our best-in-class data.

Whether you’re tracking how AI systems portray your brand, analyzing app revenue streams, or streamlining your Amazon keyword research, these updates share a common purpose: transforming complex data into actionable intelligence.

With the growth of AI, tariffs, and market shifts, these new capabilities are more relevant than ever.