“Hmm… good question. One sec, I’ll Google it.” Ok, be honest now. How many times a day do you use that phrase, “Google it”?
In the past three months on desktop and mobile alone, Google had 259.6 billion worldwide visits according to Similarweb data. There are only about 7.8 billion people in the world. Considering Google boasts between 5.6 and 8.5 billion searches daily. That means each person, on average, visited Google over 30 times in the past three months and ran about two to three searches during that visit.
|Searches in last 3 months||World population||Searches per person|
Mind-blowing, yet surprisingly unsurprising? I know. We all depend on the all-knowing Google, but the sheer numbers are staggering.
Anyway, what do people really want to know?
Sit back and buckle up, because some of the questions asked are… well you’ll see.
Here we go.
What were the most Googled questions worldwide?
Let’s start with the number one most googled question worldwide, “How to delete instagram account”. Approximately, 1.4 million people Googled the popular query. Meanwhile, over the same time period about a half a million people searched “how to delete facebook” and a little over 300k people searched “how to deactivate facebook”. There are many possible explanations for these searches, including people taking a break from social media, switching to new social media channels like TikTok, and the growing concern over privacy laws.
The other big-name popping up often in our top run queries is Zoom, with four out of the top eleven searches relating to the virtual call platform, accounting for a grand total of approximately 2.6 million searches. This is indicative of the continued work-from-home business climate we all continue to love, and hate, in this post-2020 world.
“Can you freeze zucchini” made up over a half a million searches. “Can West Virginia grow corn” was Googled by almost 400,000 people, closely followed by “Can I save a half beer” with a whopping 334,000 searches. Why are these searches so popular?
Honestly, your guess is as good as mine. But, the answers are:
- Yes, you can freeze zucchini.
- Yes, West Virginia grows sweet corn.
- Yes, technically, but good luck to you. It’ll probably taste gross.
Most Asked Questions on Google Questions from Jan.- Dec. 2021
|#||Search terms (questions only)||Traffic||Change||Traffic Leader|
|1||how to delete instagram account||1.36M||1.81%||instagram.com|
|2||how to update zoom||1.21M||-9.46%||zoom.us|
|3||how to blur background in zoom||783.85K||-39.87%||zoom.us|
|4||can you freeze zucchini||549.51K||–||facebook.com|
|5||how to delete facebook account||451.68K||-32.22%||facebook.com|
|6||can west virginia grow corn||386.07K||-100.00%||youtube.com|
|7||is facebook down||370.12K||–||downdetector.com|
|8||can i save half beer||334.76K||–||youtube.com|
|9||how to deactivate facebook||322.44K||-16.82%||facebook.com|
|10||how to change zoom background||306.71K||14.58%||zoom.us|
|11||how to make breakout rooms in zoom||303.22K||-30.94%||zoom.us|
|12||how to add text to a pdf||294.57K||–||facebook.com|
|13||how to delete instagram||292.61K||22.29%||instagram.com|
|14||how to share audio on zoom||264.57K||-42.47%||zoom.us|
|15||how to do breakout rooms in zoom||263.26K||110.10%||zoom.us|
|16||how to raise hand in zoom||253.17K||56.01%||zoom.us|
|17||how to make a zoom meeting||251.28K||7.96%||zoom.us|
|18||is reddit down||250.18K||5.88%||downdetector.com|
|19||how to invite people to sparkpeople by email||247.14K||–||facebook.com|
|20||how to schedule a zoom meeting||246.33K||-11.10%||zoom.us|
|21||how to delete an instagram account||243.63K||10.00%||instagram.com|
|22||how to record zoom meeting||236.43K||-38.89%||zoom.us|
|23||how to create breakout rooms in zoom||230.81K||-43.69%||zoom.us|
|24||how to share screen on zoom||228.62K||1.37%||zoom.us|
|25||how many cases in my area||227.34K||7.60%||bbc.co.uk|
|26||how to cancel amazon prime||213.02K||1.38%||amazon.com|
|27||how to screen record on mac||202.69K||13.06%||apple.com|
|28||how to change spotify username||196.75K||118.41%||spotify.com|
|29||how to delete a page in word||187.47K||1.62%||microsoft.com|
|30||how to tie a tie||186.79K||7.25%||youtube.com|
|31||is steam down||182.61K||-34.53%||downdetector.com|
|32||how much rent can i afford||180.39K||2.03%||zillow.com|
|33||is zoom free||177.80K||-24.64%||zoom.us|
|34||how to set up a zoom meeting||174.11K||51.27%||zoom.us|
|35||how to record a zoom meeting||172.83K||-10.75%||zoom.us|
|36||what time is the inauguration||172.79K||–||nytimes.com|
|37||how to change background on zoom||165.78K||-33.10%||zoom.us|
|38||how to delete amazon account||155.77K||12.77%||amazon.com|
|39||how to turn off internal wifi adapter||155.08K||–||facebook.com|
|40||what is qanon||154.13K||104.21%||bbc.com|
|41||how to create a zoom meeting||149.0K||6.65%||zoom.us|
|42||where do zoom recordings go||147.70K||127.38%||zoom.us|
|43||how to get free robux||145.33K||-16.44%||youtube.com|
|44||how to upgrade to windows 11||139.09K||-34.52%||microsoft.com|
|45||is instagram down||135.38K||-100.00%||downdetector.com|
|46||how to screenshot on mac||132.26K||-20.39%||apple.com|
|47||how to record on zoom||131.87K||-38.96%||zoom.us|
|48||how to write a cover letter||130.27K||131.15%||hbr.org|
|49||how to end an email||127.34K||-22.13%||indeed.com|
|50||how to mine dogecoin||127.07K||–||youtube.com|
|51||how to host a zoom meeting||122.65K||–||zoom.us|
|52||how to start a zoom meeting||121.48K||95.61%||zoom.us|
|53||how to uninstall apps on mac||119.35K||-0.60%||apple.com|
|54||how to buy safemoon||117.03K||–||youtube.com|
|55||how to delete page in word||116.41K||5.87%||microsoft.com|
|56||how to mine ethereum||115.03K||–||youtube.com|
|57||how to add background in zoom||112.07K||–||zoom.us|
|58||how to share sound on zoom||109.10K||-31.62%||zoom.us|
|59||where does zoom save recordings||109.04K||73.81%||zoom.us|
|60||how to annotate on zoom||107.86K||-32.32%||zoom.us|
|61||how to change background in zoom||107.34K||-23.11%||zoom.us|
|62||how to sell on ebay||106.44K||-4.50%||ebay.com|
|63||what are your weaknesses||105.14K||13.95%||indeed.com|
|64||how to write a letter of recommendation||104.88K||33.69%||indeed.com|
|65||zoom how to blur background||104.66K||-31.51%||zoom.us|
|66||how to sell on amazon||104.41K||462.67%||amazon.com|
|67||how to install windows 11||100.91K||-56.67%||youtube.com|
|68||how to get windows 11||99.39K||-66.06%||microsoft.com|
|69||how to enable breakout rooms in zoom||99.31K||-28.80%||zoom.us|
|70||how to blur zoom background||97.44K||18.69%||zoom.us|
|71||how to change name on zoom||91.88K||–||zoom.us|
|72||how to connect airpods to mac||91.76K||48.83%||apple.com|
|73||how to use zoom||90.72K||13.54%||youtube.com|
|74||how to connect airpods to macbook||90.04K||12.75%||apple.com|
|75||how to clean airpods||88.31K||-0.88%||apple.com|
|76||where to find zoom recordings||87.80K||50.38%||zoom.us|
|77||how to prepare for an interview||87.55K||-25.81%||indeed.com|
|78||how to screenshot on windows||86.01K||-34.33%||cnet.com|
|79||is twitch down||84.31K||516.10%||downdetector.com|
|80||how to cancel zoom subscription||83.61K||–||zoom.us|
|81||how to install optifine||83.45K||–||youtube.com|
|82||how to cancel spotify premium||82.30K||178.38%||spotify.com|
|83||how much is netflix a month||81.77K||30.19%||netflix.com|
|84||how much house can i afford||80.38K||89.76%||nerdwallet.com|
|85||how many cases of coronavirus in my area||78.41K||33.67%||bbc.co.uk|
|86||how many covid cases in my area||77.77K||–||bbc.co.uk|
|87||how much does zoom cost||76.73K||-100.00%||zoom.us|
|88||how to start a cover letter||76.70K||-2.33%||thebalancecareers.com|
|89||what is a dream diary||75.74K||–||live.com|
|90||when will covid end||74.09K||-52.89%||mckinsey.com|
|91||how to backup iphone||73.73K||-13.70%||apple.com|
|92||why is facebook down||72.76K||–||theverge.com|
|93||where are zoom recordings stored||72.34K||–||zoom.us|
|94||how to update to windows 11||72.30K||-31.13%||microsoft.com|
|95||how to accept a job offer||70.60K||6.33%||indeed.com|
|96||why is my amazon in spanish||70.30K||-100.00%||amazon.com|
|97||how to answer tell me about yourself||69.41K||50.73%||themuse.com|
|98||what is discord||68.74K||15.53%||discord.com|
|99||how much is disney plus||68.37K||66.13%||disneyplus.com|
|100||how to decline a job offer||67.76K||-49.92%||themuse.com|
But, what’s trending?
As we all know, trends matter. Period.
So, which search terms are fading out and which are gaining momentum?
Well, “is canvas down” grew by a hefty 2,619% year over year reaching about 161,000 searches. To contextualize that growth, the runner up is the search term “Is twitch down”, with 516% growth year over year and 84,000 searches. The increase of these search terms can be explained by the continued, dare I say need, for virtual connection via online learning, social media content and live streaming events.
Unsurprisingly, questions about what NFTs are claim two of the top seven spots as the topic becomes an increasingly popular payment option. “What is nft” grew about 216% year over year and “what are NFTs” was up 150% YoY.
Top Googled Questions with the Biggest Growth from Jan.- Dec. 2021
|#||Search terms (questions only)||Traffic||Change||Traffic Leader|
|1||is canvas down||616.25K||2619.67%||instructure.com|
|2||is twitch down||84.31K||516.10%||downdetector.com|
|3||how to sell on amazon||104.41K||462.67%||amazon.com|
|4||what is nft||20.59K||215.98%||theverge.com|
|5||how to retract a bid on ebay||20.63K||184.10%||ebay.com|
|6||how to cancel spotify premium||82.30K||178.38%||spotify.com|
|7||what are nfts||36.88K||154.01%||theverge.com|
|8||is statista reliable||13.09K||150.35%||quora.com|
|9||why do lesbians like bdsm||1.01K||145.76%||duckduckgo.com|
|10||what is tat for eyebrows||6.10K||140.82%||ebay.com|
|11||what is duckduckgo||13.70K||138.35%||duckduckgo.com|
|12||how to write a cover letter||130.27K||131.15%||hbr.org|
|13||why r u türkçe altyazılı izle||4.70K||130.85%||asyadizileri.net|
|14||where do zoom recordings go||147.70K||127.38%||zoom.us|
|15||what happened to nigahiga||6.55K||122.20%||quora.com|
|16||if you could teach a class on any topic what would it be||1.82K||119.39%||quora.com|
|17||how to change spotify username||196.75K||118.41%||spotify.com|
|18||what is a neuroatypical person||2.09K||118.21%||quora.com|
|19||what happened to ryan higa||2.79K||111.07%||distractify.com|
|20||how to do breakout rooms in zoom||263.26K||110.10%||zoom.us|
|21||what is qanon||154.13K||104.21%||bbc.com|
|22||how to delete spotify account||40.54K||103.97%||businessinsider.com|
|23||how to start a zoom meeting||121.48K||95.61%||zoom.us|
|24||how does tzuyang stay in shape||3.48K||94.76%||quora.com|
|25||what is liposomal hyaluronic acid (hla)||7.08K||94.29%||walmart.com|
|26||how to post anonymously on ao3||3.84K||92.04%||archiveofourown.org|
|27||how much house can i afford||80.38K||89.76%||nerdwallet.com|
|28||how to add friends on spotify||7.35K||77.74%||spotify.com|
|29||how to combine shipping on ebay||18.20K||76.30%||ebay.com|
|30||is opera gx safe||3.59K||75.91%||reddit.com|
|31||is water wet||2.99K||75.65%||ucsb.edu|
|32||how much is my home worth||20.79K||75.44%||zillow.com|
|33||why is carnage stronger than venom||2.76K||75.21%||quora.com|
|34||why are you applying for financial aid?||10.91K||75.01%||medium.com|
|35||does walmart price match||10.59K||74.18%||walmart.com|
|36||where does zoom save recordings||109.04K||73.81%||zoom.us|
|37||can you clip more than 30 seconds on switch||1.46K||72.64%||quora.com|
|38||what is roblox||64.14K||67.86%||roblox.com|
|39||how much is disney plus||68.37K||66.13%||disneyplus.com|
|40||whats the weather||44.39K||66.11%||weather.com|
|41||how to see friend activity on spotify||16.28K||64.74%||spotify.com|
|42||how will taking this course help you achieve your career goals?||5.41K||63.33%||quora.com|
|43||do subliminals work||5.18K||62.32%||quora.com|
|44||how to update spotify||23.0K||61.21%||spotify.com|
|45||how to sync local files spotify||16.74K||58.98%||spotify.com|
|46||how to watch haikyuu in order||12.31K||56.79%||quora.com|
|47||how to check if a number is prime||12.05K||56.68%||factmonster.com|
|48||how to raise hand in zoom||253.17K||56.01%||zoom.us|
|49||how many sustainable energy in indonesia||9.02K||55.96%||sharepoint.com|
|50||how to copy and paste formulas from pdf||2.32K||55.45%||0|
|51||is it ok to draw using keypad||1.46K||55.42%||messenger.com|
|52||how does paypal work||44.62K||53.42%||paypal.com|
|53||how to find critical value||7.16K||52.48%||indeed.com|
|54||how to set up a zoom meeting||174.11K||51.27%||zoom.us|
|55||how to answer tell me about yourself||69.41K||50.73%||themuse.com|
|56||when will gpu prices drop||8.70K||50.48%||reddit.com|
|57||where to find zoom recordings||87.80K||50.38%||zoom.us|
|58||what’s the difference between peanut butter and jam||1.49K||50.20%||brocode.com|
|59||what have you done to make your school or your community a better place?||1.30K||49.61%||collegeessayguy.com|
|60||how to connect airpods to mac||91.76K||48.83%||apple.com|
|61||is stanford summer session worth it||1.33K||48.56%||quora.com|
|62||how to calculate weighted average||16.75K||48.15%||indeed.com|
|63||how to screenshot netflix||23.67K||47.27%||quora.com|
|64||how many times has skyrim been released||3.26K||46.55%||tweaktown.com|
|65||how much is spotify premium||29.27K||44.30%||spotify.com|
|66||why is twitter so toxic||7.89K||43.85%||quora.com|
|67||how do you plan to use github?||16.35K||43.13%||quora.com|
|68||how to reply to an interview email||6.79K||43.09%||indeed.com|
|69||how to bypass chegg blur||2.15K||42.44%||youtube.com|
|70||when does one piece get good||5.65K||42.33%||reddit.com|
|71||what is github||31.28K||40.73%||youtube.com|
|72||if a password hash starts with $6$, what format is it (unix variant)?||7.94K||39.83%||quora.com|
|73||if you pick an answer to this question at random||1.83K||38.80%||quora.com|
|74||how does paypal credit work||8.67K||36.99%||paypal.com|
|75||how to change username on spotify||40.03K||35.63%||spotify.com|
|76||how to introduce yourself in an interview||43.19K||34.30%||indeed.com|
|77||does hackerrank record screen||3.49K||33.93%||quora.com|
|78||how to write a letter of recommendation||104.88K||33.69%||indeed.com|
|79||how many cases of coronavirus in my area||78.41K||33.67%||bbc.co.uk|
|80||how to start a conversation||17.46K||33.65%||indeed.com|
|81||how to make a signature||8.60K||33.51%||youtube.com|
|82||how much is my house worth||64.37K||33.45%||zillow.com|
|83||how to send packages anonymously||1.49K||32.85%||quora.com|
|84||where do you see yourself in 5 years||52.06K||31.75%||themuse.com|
|85||why do you want to work here||49.06K||31.52%||roberthalf.com|
|86||where is my iphone||64.82K||30.91%||apple.com|
|87||what is a cv||7.52K||30.68%||thebalancecareers.com|
|88||what sap web||140.06K||30.52%||whatsapp.com|
|89||how much is netflix a month||81.77K||30.19%||netflix.com|
|90||how to view private instagram profiles 2021||3.14K||28.62%||youtube.com|
|91||how many videos are on youtube||2.77K||28.45%||omnicoreagency.com|
|92||how to back up iphone to mac||12.11K||28.13%||apple.com|
|93||how to write a recommendation letter||46.93K||27.51%||indeed.com|
|94||what is your favorite fast food chain or food brand and why?||2.37K||27.33%||quora.com|
|95||is leetcode free||8.31K||27.17%||quora.com|
|96||is academia.edu legit||1.94K||26.81%||quora.com|
|97||how to change discord password||7.30K||25.95%||discord.com|
|98||how did hashirama die||3.53K||25.51%||quora.com|
|99||how to write a cover letter for a job||22.42K||24.75%||novoresume.com|
|100||when will one piece end||6.87K||24.07%||cbr.com|
So, how did we get all this data? Similarweb’s data covers 40 billion keywords worldwide. We used our keyword by industry feature in the Keyword Research Tool, and applied the “Question Queries” filter to show what people really want to know, aka what are we all Googling.
Without this filter, we would get a list of the most searched things on Google.
Try this yourself in 4 simple steps:
- Go to Similarweb Keyword by Industry feature and choose the industry you’re interested in (or choose all industries).
- Select a country from the country list, or choose worldwide for global data.
- Tick the “Question Queries” box to filter the questions from the keyword list.
- Sort the data by traffic to see the most searched questions on google.
But, how can you find the top trending questions asked on Google?
Follow the same steps, and just sort the data by “change”.
DIY with Similarweb – Dig into the details yourself
Just because something was searched a lot, doesn’t mean the keyword is a must in your keyword strategy. Not every search term is relevant for every company. So, how do you know which search terms could give your organic traffic a boost?
Similarweb Digital Marketing Intelligence.
Our keyword Research tools will take the guesswork out of your keyword strategy and ensure you identify and target keywords that will make a difference.
Get started with:
- Keyword Generator – Find relevant keywords that are related to a seed word or phrase.
- Keyword Gap – Use a competitor-focused approach to analyze keyword gaps and identify keywords sending traffic to your competitors.
Pro tip: Use this feature to spot keyword opportunities, wins, and losses so you can confidently know which keywords to prioritize to maximize your traffic share.
- Seasonal Keywords – View seasonal keywords by industry and see yearly trends to get ahead of the curve.
- Keywords by Industry – Uncover the top keywords for your industry and peak under the hood to see the distributions of paid vs. organic traffic, search traffic by channel and by source, and many insights on volume, leaders, and trends for the top keywords in the industry.
Wondering what Similarweb can do for you?
Here are two ways you can get started with Similarweb today!