How To Use Audience Interest Data to Track the Customer Journey
by Naomi Soman15 Min.
Jun 11, 2026
Senior Product Marketing ManagerNaomi Soman
Naomi Soman is a Senior Product Marketing Manager at Similarweb specializing in narrative architecture for product-led growth. She blends behavioral psychology with data-driven CRO to build high-impact demand-gen engines.
Wondering what Similarweb can do for your business?
Give it a try or talk to our insights team — don’t worry, it’s free!