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SEM & PPC

Learn how to drive results from your paid search campaigns. Get the latest news from the SEM and PPC community with data that gives you a true competitive advantage.

Editor's Picks

Marketing Marketing Intelligence

How to Write Ad Copy (That Actually Converts): 10 Top Tips

Ad Intelligence SEM & PPC
by Leah Messenger 9 Min.
February 28, 2024
Marketing Marketing Intelligence

How to Spy on Your Competitors’ Google Ads

SEM & PPC
by Monique Ellis 7 Min.
October 31, 2023
Marketing Marketing Intelligence

Beginners Guide: What Is PPC Keyword Research and Why Is It Important?

SEM & PPC
by Sarah Mehlman 9 Min.
October 13, 2021
Serving Up Seasonal Insights – November 2021 Update
Updates

Serving Up Seasonal Insights – November 2021 Update

Product Updates SEM & PPC
by Owen Badham 2 Min.
Nov 25, 2021
The Top PPC Trends of 2021
Marketing
Marketing Intelligence

The Top PPC Trends of 2021

SEM & PPC
by Kaitlyn Boehm 6 Min.
Nov 23, 2021
How to Estimate Your PPC Budget to Get the Best ROI
Marketing
Marketing Intelligence

How to Estimate Your PPC Budget to Get the Best ROI

SEM & PPC
by Sarah Mehlman 6 Min.
Nov 22, 2021
How One Leading Retailer Doubled Its Paid Holiday Traffic And How You Can Too
Marketing
Marketing Intelligence

How One Leading Retailer Doubled Its Paid Holiday Traffic And How You Can Too

SEM & PPC
by Sarah Mehlman 5 Min.
Nov 2, 2021
What Is a Good PPC Conversion Rate and How to Make Yours Soar
Marketing
Marketing Intelligence

What Is a Good PPC Conversion Rate and How to Make Yours Soar

SEM & PPC
by Sarah Mehlman 6 Min.
Oct 25, 2021
Beginners Guide: What Is PPC Keyword Research and Why Is It Important?
Marketing
Marketing Intelligence

Beginners Guide: What Is PPC Keyword Research and Why Is It Important?

SEM & PPC
by Sarah Mehlman 9 Min.
Oct 13, 2021
SEO vs. PPC: Where to Spend Your Budget
Marketing
Marketing Intelligence

SEO vs. PPC: Where to Spend Your Budget

SEM & PPC SEO
by Shai Belinsky 8 Min.
Sep 21, 2021
PPC Strategy Unleashed: Creating Campaigns That Work
Marketing
Marketing Intelligence

PPC Strategy Unleashed: Creating Campaigns That Work

SEM & PPC
by Similarweb 13 Min.
Sep 15, 2021
PPC Campaign Management: 8 Essential Steps for Better Returns
Marketing
Marketing Intelligence

PPC Campaign Management: 8 Essential Steps for Better Returns

SEM & PPC
by Similarweb 7 Min.
Sep 6, 2021
The Improved Formula Behind Our Keyword Volume Feature
Updates

The Improved Formula Behind Our Keyword Volume Feature

Product Updates SEM & PPC
by Kyle Weeks 2 Min.
May 11, 2021
How to Create Buyer Personas That Boost Conversions [Template]
Marketing
Marketing Intelligence

How to Create Buyer Personas That Boost Conversions [Template]

Content Marketing Marketing Strategy
by Chelsea Feil 8 Min.
Apr 16, 2021
Native Advertising: The Secret to Reaching Your Audience Naturally
Marketing
Marketing Intelligence

Native Advertising: The Secret to Reaching Your Audience Naturally

SEM & PPC
by Chelsea Feil 7 Min.
Mar 22, 2021

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