The Top 100 Most Visited Websites in the World (November 2025)

Every day, billions of people search, shop, stream, read, and connect online. But which websites are attracting the most traffic globally? Using Similarweb’s web traffic data, we analyzed the top 100 most visited websites in the world for November 2025, highlighting key trends, standout performers, and what they tell us about how digital behavior is shifting during the heart of the holiday season.

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What is the #1 most-visited website in the world?

Google.com remains the most visited website globally in November 2025, with more than 82 billion visits. Traffic was broadly stable month-over-month, keeping Google comfortably ahead of YouTube and Facebook.

Google continues to dominate global web traffic, maintaining over 90% global search share in many markets. Its integration of AI mode, AI Overviews, and Gemini-powered search features continues to reshape user behavior, as more queries are answered directly in the SERP with rich, AI-generated summaries rather than traditional blue links.

Top 100 most visited websites (November 2025)

Here’s a comprehensive look at the most visited websites in the world, ranked by total monthly traffic. The ranking includes desktop and mobile web visits and is based on Similarweb data from November 2025.

#	Domain	MoM traffic change	Monthly Visits
1	google.com	-3.57%	82.3B
2	youtube.com	-3.12%	28.8B
3	facebook.com	-4.02%	11.3B
4	instagram.com	-3.50%	6.5B
5	chatgpt.com	-5.21%	5.8B
6	x.com	-1.91%	4.3B
7	reddit.com	-0.68%	3.9B
8	whatsapp.com	-5.05%	3.6B
9	wikipedia.org	-4.59%	3.5B
10	bing.com	-3.58%	3.4B
11	tiktok.com	-1.64%	3.0B
12	yahoo.co.jp	-7.12%	2.9B
13	amazon.com	3.81%	2.9B
14	yahoo.com	-5.94%	2.8B
15	yandex.ru	-3.95%	2.8B
16	bet.br	-9.04%	2.0B
17	baidu.com	-4.49%	1.9B
18	linkedin.com	-7.22%	1.7B
19	naver.com	-4.21%	1.5B
20	netflix.com	0.40%	1.5B
21	pornhub.com	-4.78%	1.4B
22	live.com	-5.46%	1.4B
23	pinterest.com	-3.51%	1.4B
24	office.com	-12.40%	1.4B
25	temu.com	-7.46%	1.4B
26	gemini.google.com	14.36%	1.4B
27	dzen.ru	-2.71%	1.3B
28	bilibili.com	-10.16%	1.2B
29	xhamster.com	-1.10%	1.2B
30	microsoft.com	-9.11%	1.2B
31	xvideos.com	-4.66%	1.1B
32	twitch.tv	-4.60%	1.1B
33	canva.com	0.18%	993.1M
34	sharepoint.com	-8.68%	929.2M
35	vk.com	-4.98%	869.5M
36	news.yahoo.co.jp	-9.98%	860.8M
37	samsung.com	-2.99%	808.0M
38	weather.com	-2.60%	804.0M
39	mail.ru	-7.33%	803.5M
40	fandom.com	-0.65%	789.7M
41	aliexpress.com	33.09%	768.1M
42	globo.com	-4.25%	768.0M
43	t.me	-3.38%	749.9M
44	stripchat.com	-7.65%	699.5M
45	duckduckgo.com	-3.89%	680.4M
46	xnxx.com	-7.84%	655.8M
47	nytimes.com	0.33%	621.8M
48	ebay.com	1.91%	621.7M
49	walmart.com	21.27%	608.4M
50	espn.com	-1.60%	594.8M
51	roblox.com	-2.74%	580.0M
52	zoom.us	-10.40%	579.5M
53	amazon.co.jp	4.17%	563.1M
54	discord.com	-2.48%	559.4M
55	docomo.ne.jp	-2.35%	549.8M
56	eporner.com	-0.86%	549.5M
57	chaturbate.com	-0.46%	545.8M
58	spotify.com	-1.08%	540.4M
59	ozon.ru	2.10%	539.2M
60	bbc.co.uk	-4.67%	526.7M
61	paypal.com	8.68%	524.0M
62	apple.com	-5.35%	501.8M
63	booking.com	-3.04%	500.8M
64	amazon.in	-10.64%	493.9M
65	xhamster44.desi	2.98%	488.4M
66	github.com	-3.19%	484.3M
67	amazon.de	10.36%	475.0M
68	msn.com	-4.76%	464.2M
69	imdb.com	-1.69%	464.0M
70	bbc.com	-5.05%	455.3M
71	etsy.com	13.32%	454.6M
72	ya.ru	-5.76%	452.1M
73	instructure.com	-15.55%	449.8M
74	telegram.org	-4.40%	445.6M
75	cnn.com	-2.24%	431.4M
76	rakuten.co.jp	0.69%	422.0M
77	brave.com	2.17%	420.5M
78	amazon.co.uk	6.26%	412.7M
79	share.google	-3.24%	407.1M
80	shein.com	6.48%	384.5M
81	office365.com	-3.45%	380.8M
82	wildberries.ru	-0.90%	376.6M
83	quora.com	-5.43%	376.2M
84	daum.net	0.34%	375.1M
85	rutube.ru	-4.87%	369.9M
86	ok.ru	-2.68%	368.2M
87	qq.com	-8.01%	352.8M
88	music.youtube.com	-2.71%	348.7M
89	indeed.com	-8.43%	348.1M
90	cricbuzz.com	-8.52%	346.9M
91	deepseek.com	-2.70%	345.7M
92	disneyplus.com	-0.58%	345.1M
93	adobe.com	-1.63%	332.8M
94	chat.deepseek.com	-2.95%	330.9M
95	namu.wiki	-7.12%	321.2M
96	hbomax.com	3.14%	320.7M
97	usps.com	-1.58%	318.5M
98	scribd.com	1.04%	309.4M
99	douyin.com	-7.57%	305.4M
100	avito.ru	-5.95%	304.9M

Highlights from the top websites

Below are 10 standout websites from the global top 100 that showed either exceptional growth, surprising declines, or noteworthy strategic developments in November 2025.

Chatgpt.com

#5 Worldwide

🤖 5.844B visits in November 2025 | -5.21% MoM

Despite remaining firmly in the global top five, ChatGPT saw a mid-single-digit decline in traffic in November. Several factors likely contributed:

• The initial spike following this year’s GPT-5 launch has gradually normalized.
• Competition from Google’s Gemini and AI Mode, Anthropic’s Claude, and AI features embedded in search engines is fragmenting the AI-assistant landscape.

Wikipedia.org

#9 Worldwide

📚 3.488B visits in November 2025 | -4.59% MoM

Wikipedia recorded another month of decline, as informational search behavior continues to shift. AI chat interfaces and AI-augmented search pages increasingly summarize encyclopedic content directly, reducing the need to click through to source sites.

On top of this structural change, November also saw the continued rollout of Grokipedia, an AI-first reference experience tied to X’s Grok model, further fragmenting attention among users who previously relied heavily on Wikipedia-style pages for quick facts. While Wikipedia remains a critical reference backbone of the open web, its traffic trends suggest that a growing share of users are consuming that information indirectly through AI summaries and knowledge panels rather than on-site.

Bing.com

#10 Worldwide

🔍 3.357B visits in November 2025 | -3.58% MoM

Bing experienced another month of decline, with traffic down 3.6% MoM and roughly 19% lower year-over-year. While Microsoft’s early move to ship generative AI inside Bing gave it a temporary lift in 2023-2024, the landscape has shifted:

• Google has rapidly expanded AI Mode, AI Overviews, and Gemini-powered features across the main search experience.
• Users increasingly turn to standalone AI assistants (ChatGPT, Gemini, Claude, Grok) for complex queries, bypassing traditional search altogether.
• Bing’s AI features have been rebranded and re-centered around Windows and Copilot, meaning some engagement now happens outside the browser.

The net effect is that Bing remains a major search player but continues to lose relative share compared to Google and to non-search AI interfaces.

Temu.com

#25 Worldwide

🛍️ 1.366B visits in November 2025 | -7.46% MoM

Temu stands out as a contrarian data point in November. While most ecommerce leaders benefited from Singles’ Day and Black Friday, Temu’s traffic fell 7.5% MoM.

Several dynamics may be at play:

• After nearly two years of aggressive user acquisition and discount-heavy marketing, shoppers in some markets may be experiencing promotion fatigue.
• Traditional retailers and marketplaces, including Amazon, AliExpress, and local champions, have sharpened their own Q4 discounting and logistics promises, blunting Temu’s value narrative.
• Some markets have tightened scrutiny around ultra-cheap cross-border goods, which may be shifting demand back to domestic platforms.

Even with the decline, Temu remains a traffic giant in the global top 25. But November’s numbers show that its hyper-growth phase is giving way to a more competitive, margin-conscious reality.

Gemini.google.com

#26 Worldwide

💫 1.351B visits in November 2025 | +14.36% MoM

Google’s Gemini continued its steep upward trajectory in November, posting double-digit MoM growth and cementing its position as one of the fastest-rising properties in the top 100.

Key tailwinds include:

• Ongoing rollout of Gemini inside Google Workspace (Docs, Sheets, Slides, Gmail) and Chrome, which funnels users into Gemini for generation and analysis tasks.
• Expanded support for multimodal reasoning with Gemini 3, including code, images, and longer context windows, which has attracted developers and power users.
• Growing interest in Nano Banana, a lightweight experimental model that Google released for ultra-fast on-device inference. Its novelty and meme-driven virality across developer communities created a noticeable uptick in exploratory traffic.

Traffic growth for Gemini is especially strong on desktop, reflecting heavy usage by knowledge workers and developers.

Aliexpress.com

#41 Worldwide

🛒 768.0M visits in November 2025 | +33.09% MoM

AliExpress delivered one of the largest traffic surges in the entire top 100, with visits up more than 33% MoM and mobile visits soaring over 44%. The reasons are clear:

• Singles’ Day (11.11) remains a core sales event for the Alibaba ecosystem, with AliExpress heavily promoted for international shoppers.
• Extended 11.11-Black Friday-Cyber Monday campaigns turned November into nearly a full month of deals on electronics, fashion, home goods, and accessories.

AliExpress’s spike underscores how global mega-events like Singles’ Day increasingly shape the worldwide traffic landscape, not just Chinese consumption.

Duckduckgo.com

#45 Worldwide

🕵️ 680.4M visits in November 2025 | -3.89% MoM

Privacy-first search engine DuckDuckGo continues to see gradual traffic erosion. While it remains a major search destination, several headwinds are evident:

• As AI-generated results become the default in major search engines, more users are opting for full AI assistants rather than traditional privacy-focused search portals.
• Apple and other device makers have deepened their integrations with on-device and cloud AI models, which may reduce the share of queries routed to DuckDuckGo as the default option.

DuckDuckGo’s trajectory illustrates how even differentiated search offerings must adapt to the AI-first era and changing default settings.

Walmart.com

#49 Worldwide

🏬 608.3M visits in November 2025 | +21.27% MoM

Retail giant Walmart delivered a classic Q4 surge, with traffic up more than 21% month-over-month:

• Black Friday and Cyber Week remain Walmart’s biggest digital events of the year, with deep discounts in electronics, toys, home, and groceries.
• Paid members received early access to deals through Walmart+, encouraging repeat visits and app engagement.

The result: Walmart consolidates its role as both a big-box destination and a top-tier ecommerce player in November’s rankings.

Paypal.com

#61 Worldwide

💳 524.0M visits in November 2025 | +8.68% MoM

Fintech leader PayPal saw traffic rise nearly 9% in November, closely tracking the global ecommerce uptick:

• Holiday shopping drove higher checkout volumes, where PayPal remains a default payment option across major merchants and marketplaces.
• The company has been rolling out PayPal Complete Payments and improving its Fastlane one-click checkout, aiming to simplify payment flows for both merchants and consumers.
• Buy-now-pay-later offerings like PayPal Pay in 4 continued to gain traction during big-ticket sales, especially in electronics and travel.

PayPal’s growth underscores the tight correlation between payments platforms and holiday retail seasonality.

Etsy.com

#71 Worldwide

🎁 454.6M visits in November 2025 | +13.32% MoM

Etsy is one of November’s most predictable winners, and it delivered again:

• Demand for personalized, handmade, and small-business gifts surges ahead of the holidays, with Etsy a top destination for unique items.
• The company has continued to improve search relevance and discovery, including more curated gift guides and recommendation features that use AI.
• Social and creator platforms, especially Pinterest, Instagram, and TikTok, amplify Etsy listings via gift guides and influencer roundups.

Etsy’s performance highlights how niche, differentiated marketplaces can still thrive alongside mega-retailers during the busiest shopping month of the year.

Trends in November 2025’s global traffic

Search enters the AI consolidation phase

Google and YouTube remain the two most visited websites globally, and November’s data suggests that AI-supported search is consolidating traffic rather than fragmenting it:

• Google’s main domain and Gemini together capture a growing share of information-seeking behavior.
• Bing’s YoY decline and DuckDuckGo’s gradual erosion highlight how difficult it is for alternative engines to maintain share in an AI-centric world.
• Users increasingly get answers without leaving the SERP or assistant, which has downstream implications for publishers and reference sites like Wikipedia.

Ecommerce enjoys a multi-event supercycle

November 2025 effectively merges Singles’ Day, Black Friday, and Cyber Week into a global, month-long promotion cycle:

• AliExpress, Walmart, and other retailers recorded double-digit MoM traffic jumps, driven by stacked campaigns across 11.11 and late-November sales.
• Temu was a notable exception, posting a 7.5% decline and signaling that hyper-discounting alone is no longer a guarantee of growth.
• Fintech infrastructures like PayPal benefited from the surge in checkouts, while marketplaces such as Etsy captured demand for differentiated, giftable products.

AI assistants normalize after initial hype

AI destinations are still growing, but the pattern is becoming more nuanced:

• Gemini continues rapid expansion from a smaller base, boosted by deep integration into Google’s ecosystem.
• ChatGPT remains a top-five global website but showed the first clear signs of post-hype normalization, as usage spreads across APIs, apps, and third-party integrations rather than just the web interface.
• Enterprise adoption and productivity-tool integrations increasingly determine the winners in the AI space, not just standalone chat interfaces.

Key takeaways

November’s top 100 traffic landscape is shaped by holiday shopping, AI consolidation, and shifting search habits:

• Search leaders, especially Google, held their ground, while Bing and DuckDuckGo continued to lose share amid the rise of AI assistants.
• Ecommerce and marketplaces, from AliExpress to Walmart and Etsy, benefited strongly from Singles’ Day and Black Friday, with Temu the key outlier to watch.
• AI platforms are entering a more mature phase: Gemini is still accelerating, while ChatGPT’s web traffic shows early signs of normalization as usage spreads across other channels.
• Reference and information sites like Wikipedia face mounting pressure as more answers are delivered within AI and SERP experiences.
• Payments and fintech platforms, especially PayPal, closely mirror retail cycles and remain critical to understanding the full digital commerce funnel.

To explore global digital trends by industry, category, and country, try a free trial of Similarweb’s Web Intelligence Platform.

FAQs

What is the most visited website in the world?

Google.com, with more than 82.28 billion visits in November 2025.

Which categories grew the most among the top 100?

In November, ecommerce and marketplaces led growth thanks to Singles’ Day, Black Friday, and Cyber Week. AI and productivity tools (such as Gemini and ChatGPT) also posted strong engagement, especially among knowledge workers and developers.

Which industries experienced traffic declines?

The biggest relative drops were seen among secondary search engines (Bing, DuckDuckGo) and reference/information sites like Wikipedia, which are increasingly intermediated by AI summaries and knowledge panels.

Where can I analyze traffic by category or country?

Visit Similarweb’s Top Websites Tool to explore live rankings by region, industry, and device distribution, and to drill down into competitors’ traffic sources, engagement metrics, and growth trends.