Research Intelligence
The Top 100 Most Visited Websites in the World (October 2025)
Every day, billions of people search, shop, stream, read, and connect online. But which websites are attracting the most traffic globally? Using Similarweb’s web traffic data, we analyzed the top 100 most visited websites in the world for October 2025, highlighting key trends, standout performers, and what they tell us about how digital behavior is shifting.
Summarize with ChatGPT | Google AI | Perplexity | Grok
What is the #1 most-visited website in the world?
Google.com remains the most visited website globally, drawing 84.6 billion visits in October 2025. This marks a slight 0.2% month-over-month (MoM) increase, keeping Google firmly ahead of YouTube and Facebook.
Google continues to dominate global web traffic, maintaining over 90% global search share. Its integration of AI Overviews and Gemini-powered search features continues to shape user behavior, with Similarweb estimating that more than 13% of searches now display AI-generated summaries.
Top 100 most visited websites (October 2025)
Here’s a comprehensive look at the most visited websites in the world, ranked by total monthly traffic. The ranking includes desktop and mobile web visits and is based on Similarweb data from October 2025.
| # | Domain | MoM traffic change | Monthly Visits |
| 1 | google.com | 3.36% | 85.3B |
| 2 | youtube.com | 3.52% | 29.7B |
| 3 | facebook.com | 2.80% | 11.7B |
| 4 | instagram.com | 4.84% | 6.8B |
| 5 | chatgpt.com | 4.43% | 6.2B |
| 6 | x.com | 2.77% | 4.4B |
| 7 | reddit.com | 3.65% | 4.0B |
| 8 | whatsapp.com | 2.08% | 3.8B |
| 9 | wikipedia.org | 3.16% | 3.7B |
| 10 | bing.com | -0.27% | 3.5B |
| 11 | yahoo.co.jp | 2.91% | 3.2B |
| 12 | tiktok.com | 6.43% | 3.0B |
| 13 | yahoo.com | 1.64% | 3.0B |
| 14 | yandex.ru | 4.51% | 2.9B |
| 15 | amazon.com | 8.45% | 2.8B |
| 16 | bet.br | 4.65% | 2.2B |
| 17 | baidu.com | -0.76% | 2.0B |
| 18 | linkedin.com | 1.67% | 1.9B |
| 19 | naver.com | 2.08% | 1.6B |
| 20 | office.com | 2.54% | 1.6B |
| 21 | netflix.com | 3.05% | 1.5B |
| 22 | pornhub.com | -0.18% | 1.5B |
| 23 | live.com | 4.03% | 1.5B |
| 24 | temu.com | 1.86% | 1.5B |
| 25 | pinterest.com | 6.15% | 1.4B |
| 26 | bilibili.com | 7.16% | 1.4B |
| 27 | dzen.ru | 1.70% | 1.3B |
| 28 | microsoft.com | 5.43% | 1.3B |
| 29 | xhamster.com | 5.73% | 1.2B |
| 30 | gemini.google.com | 11.74% | 1.2B |
| 31 | xvideos.com | -2.48% | 1.1B |
| 32 | twitch.tv | 1.27% | 1.1B |
| 33 | sharepoint.com | 5.35% | 1.0B |
| 34 | canva.com | 7.10% | 991.3M |
| 35 | news.yahoo.co.jp | 8.18% | 956.2M |
| 36 | vk.com | 0.73% | 915.0M |
| 37 | mail.ru | 1.39% | 867.0M |
| 38 | samsung.com | -9.45% | 833.0M |
| 39 | weather.com | -3.12% | 825.4M |
| 40 | globo.com | -0.34% | 802.1M |
| 41 | fandom.com | 2.43% | 794.8M |
| 42 | t.me | 2.72% | 776.1M |
| 43 | stripchat.com | 4.57% | 757.4M |
| 44 | xnxx.com | 0.83% | 711.6M |
| 45 | duckduckgo.com | 2.32% | 708.0M |
| 46 | zoom.us | 2.74% | 646.8M |
| 47 | nytimes.com | -3.08% | 619.7M |
| 48 | ebay.com | 3.16% | 610.0M |
| 49 | espn.com | 5.62% | 604.5M |
| 50 | roblox.com | -0.10% | 596.3M |
| 51 | aliexpress.com | 1.24% | 577.1M |
| 52 | discord.com | 4.22% | 573.6M |
| 53 | docomo.ne.jp | -6.66% | 563.0M |
| 54 | eporner.com | 2.37% | 554.3M |
| 55 | amazon.in | 5.54% | 552.6M |
| 56 | bbc.co.uk | 1.46% | 552.5M |
| 57 | chaturbate.com | 2.35% | 548.3M |
| 58 | spotify.com | 2.88% | 546.3M |
| 59 | amazon.co.jp | 5.86% | 540.5M |
| 60 | instructure.com | 2.14% | 532.6M |
| 61 | apple.com | -8.55% | 530.1M |
| 62 | ozon.ru | 4.37% | 528.1M |
| 63 | booking.com | -5.26% | 516.5M |
| 64 | walmart.com | 4.40% | 501.7M |
| 65 | github.com | 6.10% | 500.3M |
| 66 | msn.com | -2.21% | 487.4M |
| 67 | paypal.com | 2.36% | 482.2M |
| 68 | ya.ru | 5.17% | 479.7M |
| 69 | bbc.com | -6.37% | 479.5M |
| 70 | xhamster44.desi | 85.65% | 474.3M |
| 71 | imdb.com | 2.69% | 472.0M |
| 72 | telegram.org | 5.59% | 466.2M |
| 73 | cnn.com | -13.26% | 441.3M |
| 74 | amazon.de | 9.17% | 430.4M |
| 75 | share.google | -5.53% | 420.7M |
| 76 | rakuten.co.jp | 2.58% | 419.1M |
| 77 | brave.com | 9.76% | 411.6M |
| 78 | etsy.com | 6.26% | 401.2M |
| 79 | quora.com | -0.05% | 397.9M |
| 80 | office365.com | 5.93% | 394.4M |
| 81 | rutube.ru | 3.88% | 388.8M |
| 82 | amazon.co.uk | 5.53% | 388.4M |
| 83 | qq.com | -3.40% | 383.5M |
| 84 | indeed.com | -2.67% | 380.1M |
| 85 | wildberries.ru | 1.95% | 380.0M |
| 86 | cricbuzz.com | 24.80% | 379.2M |
| 87 | ok.ru | 5.12% | 378.3M |
| 88 | daum.net | -1.77% | 373.9M |
| 89 | openai.com | -10.10% | 373.8M |
| 90 | shein.com | 8.25% | 361.1M |
| 91 | music.youtube.com | 5.76% | 358.4M |
| 92 | deepseek.com | 6.69% | 355.3M |
| 93 | disneyplus.com | 2.04% | 347.2M |
| 94 | namu.wiki | 10.15% | 345.8M |
| 95 | chat.deepseek.com | 7.36% | 341.0M |
| 96 | adobe.com | 3.42% | 338.3M |
| 97 | douyin.com | 7.03% | 330.4M |
| 98 | avito.ru | 3.52% | 324.1M |
| 99 | usps.com | 0.99% | 323.6M |
| 100 | pixiv.net | -7.38% | 317.4M |
Highlights from the top websites
Below are 10 standout websites from the global top 100 that showed either exceptional growth, surprising declines, or noteworthy strategic developments in October.
TikTok.com
#12 Worldwide
🎵 3.04B visits in October 2025 | +6.43% MoM
TikTok’s traffic rose 6.4% in October, boosted by Halloween content and ongoing commerce pushes. During Advertising Week New York, the platform unveiled new automation and measurement tools for advertisers, such as Smart+ campaign creation and Symphony creative assets, designed to strengthen Q4 marketing performance.
Pinterest.com
#20 Worldwide
📌 1.43B visits in October 2025 | +6.15% MoM
Pinterest’s traffic climbed ahead of the holidays as the platform introduced AI-powered in-feed product recommendations that enhance shopping discovery and conversion. According to MediaPost, this move supports Pinterest’s positioning as an AI-enabled shopping assistant. PYMNTS also highlighted new personalization features that make browsing and purchasing more seamless.
Gemini.google.com
#30 Worldwide
💫 1.18B visits in October 2025 | +11.74% MoM
Google rolled out its October “Gemini Drop,” which included upgrades like Veo 3.1 video generation and improved Gemini 2.5 Flash for step-by-step reasoning and image understanding, as detailed on the Google Blog. The Verge noted that Gemini surpassed 1 billion visits in September and continued strong growth in October, aided by new developer tools such as the Gemini CLI preview (The Verge).
Canva.com
#34 Worldwide
🖋️ 991.2M visits in October 2025 | +7.1% MoM
Canva ended October with its largest update yet, launching a new “Creative Operating System” that adds Video 2.0, Forms, Canva Grow, and advanced AI capabilities. Coverage from The Verge and TechRadar noted that these updates deepen the platform’s role as a professional design suite. Integrations with Google Workspace and Slack further supported enterprise adoption.
CNN.com
#73 Worldwide
📰 441.3M visits in October 2025 | -13.26% MoM
CNN’s traffic declined 13% after a busy September news cycle. As reported by Adweek, October lacked major global breaking stories, leading to lower engagement, while competitors like MSNBC saw small primetime gains.
Brave.com
#77 Worldwide
💻 411.5M visits in October 2025 | +9.76% MoM
Brave saw nearly 10% growth following updates to its Ask Brave feature, which introduced a new “Detailed Answers” mode that enhanced user interaction, according to TechCrunch. PPC Land also reported that Brave surpassed 100 million monthly active users, reinforcing its appeal as a privacy-first browser. Traffic to Brave.com has been steadily increasing over the past 12 months, driven by growing user demand for privacy and ad-free browsing experiences.
Cricbuzz.com
#86 Worldwide
🏏 379.2M visits in October 2025 | +24.8% MoM
Cricbuzz’s traffic surged nearly 25% as fans followed live coverage of major cricket events in October. The ICC Men’s T20 World Cup 2025 Qualifiers featured key clashes such as Nepal vs. UAE and Canada vs. Bermuda, which drew significant attention across South Asia and North America. In addition, the ICC Women’s Cricket World Cup 2025 saw marquee matches like India vs. Australia and England vs. South Africa, both of which trended heavily on social media and drove record engagement on Cricbuzz.
OpenAI.com
#89 Worldwide
🤖 373.8M visits in October 2025 | -10.1% MoM
OpenAI’s traffic declined 10% as attention normalized after GPT-5’s launch earlier this year. Axios reported that the company emphasized reduced bias in GPT-5, while BleepingComputer noted improvements in handling mental health and emotional prompts.
Shein.com
#90 Worldwide
👜 361.1M visits in October 2025 | +8.25% MoM
SHEIN’s visits rose more than 8% as early Black Friday promotions began in late October. PR Newswire reported that the retailer launched aggressive sitewide discounts up to 90% off, combined with flash deals, free shipping thresholds, and influencer-driven haul campaigns across TikTok and Instagram. These efforts successfully drew shoppers preparing for Singles’ Day and the extended Cyber Week period, making October one of the retailer’s strongest traffic months of 2025.
DeepSeek.com
#92 Worldwide
⚙️ 355.2M visits in October 2025 | +6.69% MoM
DeepSeek grew nearly 7% despite facing regulatory scrutiny in Europe. Reuters reported that German regulators requested its removal from app stores over privacy concerns, while TechRadar noted that similar actions were taken in other EU markets.
Trends in October 2025’s global traffic
Search dominance continues
Google and YouTube remained the two most visited websites, together accounting for over 40% of all web visits in the global top 100. Bing and Baidu followed as key search players, though both saw slight monthly declines, suggesting that users are consolidating around Google’s AI-integrated search experience.
Ecommerce ramps up early
Retail traffic surged across the top 100 as shoppers prepared for early holiday promotions. Amazon, Temu, Shein, and AliExpress all recorded MoM gains, while deal-driven platforms grew faster than traditional retailers, indicating that inflation-conscious consumers continue to prioritize discounts and shipping reliability.
AI and productivity tools expand
AI-driven and productivity websites like Gemini, ChatGPT, Canva, and Grammarly collectively grew over 8% MoM, reflecting how generative AI tools have become mainstream in creative and technical workflows. Users are increasingly gravitating toward web-based AI utilities over native apps.
Entertainment and social media stabilize
Social and video platforms such as TikTok, YouTube, Reddit, and Instagram saw modest growth, while gaming portals like Roblox and Twitch maintained consistent engagement. Global entertainment demand remains steady as users diversify between short-form and streaming formats.
News and finance moderate
Major media sites like CNN, BBC, and The New York Times saw normalized traffic after September’s event-driven spikes. Financial domains such as CoinMarketCap and Bloomberg maintained stable engagement amid muted crypto volatility.
Key takeaways
October’s top 100 traffic landscape reflects strong retail momentum, sustained AI adoption, and consistent entertainment consumption. Search and social giants held their ground, while ecommerce and AI platforms led the month’s growth. News and finance sectors cooled after Q3’s major global events, indicating a shift toward more routine engagement.
To explore global digital trends by industry, category, and country, try a free trial of Similarweb’s Web Intelligence Platform.
FAQs
What is the most visited website in the world?
Google.com, with over 84 billion visits in October 2025.
Which categories grew the most among the top 100?
Ecommerce and AI productivity sites led the month, each posting high single-digit MoM growth as early holiday and AI adoption trends accelerated.
Which industries experienced traffic declines?
Global news, finance, and real estate domains saw the steepest drops as September’s event-driven surges eased.
What share of traffic comes from mobile vs. desktop?
Across the top 100, mobile web accounted for around 66% of total visits, underscoring the dominance of mobile-first consumption patterns worldwide.
Where can I analyze traffic by category or country?
Visit Similarweb’s Top Websites Tool to explore live rankings by region, industry, and device distribution.
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