The Top 100 Most Visited Websites in the USA (November 2025)

Every month, millions of Americans turn to the internet for everything from shopping and entertainment to news, banking, and meal planning. For November 2025, I analyzed Similarweb U.S. traffic ranking data to identify the 100 most-visited websites in the United States.

This month’s data is heavily shaped by holiday seasonality. Ecommerce surged, deal-driven retailers spiked sharply, and seasonal content sites benefited from highly predictable intent around Thanksgiving and early Black Friday.

Below, we highlight 10 standout websites that saw meaningful month-over-month (MoM) movement, then zoom out to the broader trends defining U.S. digital behavior in November.

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What is the #1 most visited website in the USA?

Once again, Google.com ranked as the most visited website in the United States.
Similarweb data shows Google recorded 15.9 billion U.S. visits in November 2025, despite a modest −4.12% MoM decline.

November tends to reinforce Google’s dominance rather than disrupt it. Search remains the entry point for holiday shopping, deal discovery, recipe research, travel planning, and entertainment lookups, making Google the connective tissue behind nearly every other trend visible in this month’s data.

Top 100 most visited websites in the USA (November 2025)

Here’s the full list of the 100 most visited websites in the U.S., ranked by total monthly visits. This list is based on desktop and mobile web traffic from Similarweb for November 2025.

#	Domain	Monthly Visits	MoM traffic change
1	google.com	15.9B	-4.12%
2	youtube.com	5.5B	-0.81%
3	amazon.com	2.5B	4.02%
4	facebook.com	2.4B	-3.04%
5	reddit.com	2.0B	0.23%
6	yahoo.com	1.5B	-5.55%
7	bing.com	1.3B	-3.85%
8	instagram.com	1.0B	-2.76%
9	chatgpt.com	1.0B	-6.55%
10	x.com	1.0B	-0.64%
11	wikipedia.org	703.0M	-3.42%
12	walmart.com	583.4M	21.22%
13	espn.com	520.1M	-2.93%
14	linkedin.com	510.7M	-11.16%
15	ebay.com	500.1M	2.90%
16	office.com	446.6M	-19.09%
17	nytimes.com	444.9M	0.91%
18	tiktok.com	435.6M	0.90%
19	instructure.com	369.8M	-16.98%
20	netflix.com	339.1M	3.59%
21	weather.com	335.5M	3.62%
22	fandom.com	325.2M	2.75%
23	duckduckgo.com	318.5M	-2.65%
24	usps.com	311.0M	-1.66%
25	temu.com	306.4M	4.11%
26	cnn.com	292.3M	-1.59%
27	pinterest.com	271.5M	-1.93%
28	zillow.com	271.4M	-7.87%
29	live.com	266.3M	-5.87%
30	target.com	261.7M	30.96%
31	etsy.com	248.2M	14.98%
32	twitch.tv	245.3M	-4.18%
33	paypal.com	244.0M	8.22%
34	sharepoint.com	242.8M	-16.47%
35	microsoft.com	238.8M	-9.02%
36	pornhub.com	229.9M	-2.89%
37	xvideos.com	228.6M	-6.00%
38	xnxx.com	219.7M	-7.14%
39	duosecurity.com	205.9M	-10.81%
40	xhamster.com	202.7M	0.92%
41	foxnews.com	202.2M	-9.67%
42	chaturbate.com	192.0M	-1.42%
43	homedepot.com	191.3M	11.88%
44	aol.com	186.3M	-4.81%
45	shop.app	186.1M	49.32%
46	roblox.com	185.3M	8.83%
47	zoom.us	182.4M	-16.85%
48	chase.com	172.3M	-5.09%
49	office365.com	171.4M	-4.58%
50	gemini.google.com	167.9M	9.39%
51	discord.com	166.5M	0.17%
52	bestbuy.com	162.4M	75.67%
53	apple.com	157.5M	0.65%
54	imdb.com	151.6M	-0.32%
55	nextdoor.com	150.3M	-6.05%
56	quora.com	148.9M	-5.99%
57	fedex.com	147.4M	1.43%
58	canva.com	146.4M	-3.15%
59	indeed.com	144.9M	-10.05%
60	hulu.com	144.4M	-2.19%
61	ups.com	139.3M	-2.79%
62	msn.com	137.3M	-4.67%
63	stripchat.com	137.2M	-4.15%
64	people.com	133.7M	-6.75%
65	spotify.com	132.9M	-2.12%
66	onlyfans.com	132.6M	1.65%
67	macys.com	130.0M	80.55%
68	finance.yahoo.com	127.7M	-12.36%
69	citi.com	126.4M	2.25%
70	hbomax.com	125.8M	2.26%
71	capitalone.com	123.9M	-1.06%
72	brave.com	122.4M	1.24%
73	usatoday.com	121.7M	-2.94%
74	lowes.com	119.9M	13.08%
75	t-mobile.com	114.1M	-1.95%
76	peacocktv.com	112.1M	36.13%
77	xfinity.com	110.9M	-4.90%
78	yelp.com	108.7M	-7.88%
79	costco.com	107.3M	27.30%
80	okta.com	105.6M	-14.07%
81	clever.com	104.7M	-23.77%
82	att.com	104.6M	-6.20%
83	bbc.com	101.8M	-1.27%
84	craigslist.org	100.5M	-6.17%
85	gap.com	100.5M	34.17%
86	wayfair.com	100.2M	21.07%
87	kohls.com	100.0M	62.94%
88	allrecipes.com	99.8M	14.73%
89	realtor.com	98.9M	-7.12%
90	archiveofourown.org	96.0M	0.30%
91	bankofamerica.com	95.8M	-7.70%
92	nypost.com	95.5M	-2.24%
93	fidelity.com	93.7M	-19.99%
94	shein.com	92.7M	9.88%
95	accuweather.com	90.1M	-1.11%
96	news.google.com	89.8M	-5.90%
97	wellsfargo.com	89.4M	-7.18%
98	github.com	88.0M	-4.66%
99	disneyplus.com	85.5M	6.30%
100	cbsnews.com	83.0M	-1.77%

Highlights from the top U.S. websites

Below are 10 websites that stood out in November due to traffic scale, sharp MoM growth, or especially clear seasonal drivers.

1. Amazon.com

#3 in the USA

📦 2.510B visits in November 2025 | +4.02% MoM

• Desktop: 1.267B (+4.14%)
• Mobile web: 1.242B (+3.89%)

Insight: Amazon continued its steady climb in November as shopping intent shifted from browsing to buying.

Why it matters: November is Amazon’s strategic stronghold. The company’s extended Black Friday campaign drives repeated visits throughout the month, not just during the Thanksgiving weekend spike. At the same time, Amazon is defending its value-conscious segments with new initiatives like Amazon Bazaar, a lower-price standalone shopping app, signaling how competitive the holiday retail landscape has become.

2. ChatGPT.com

#9 in the USA

🤖 1.005B visits in November 2025 | −6.55% MoM

• Desktop: 814.4M (−6.92%)
• Mobile web: 191.2M (−4.94%)

Insight: ChatGPT pulled back slightly after October’s peak but still held a billion-visit scale in the U.S.

Why it matters: At this size, MoM declines signal usage normalization, not loss of relevance. AI assistants are becoming task-driven tools, used heavily during research-intensive moments like shopping and planning. OpenAI’s push into shopping and product research reinforces ChatGPT’s role earlier in the purchase funnel, even if usage fluctuates month to month.

Read more: ChatGPT Ecommerce: How to Get Your Products Recommended in ChatGPT

3. Walmart.com

#12 in the USA

🛒 583.4M visits in November 2025 | +21.22% MoM

• Desktop: 188.7M (+21.68%)
• Mobile web: 394.6M (+21.0%)

Insight: Walmart posted one of the largest absolute traffic gains in November.

Why it matters: Walmart tends to benefit when consumers become more price-sensitive. November’s surge aligns with broader economic pressure and value-oriented shopping behavior, where consumers actively compare essentials and holiday purchases earlier in the season.

4. Target.com

#30 in the USA

🎯 261.7M visits in November 2025 | +30.96% MoM

• Desktop: 74.4M (+29.04%)
• Mobile web: 187.2M (+31.73%)

Insight: Target delivered one of the strongest MoM growth rates among major retailers.

Why it matters: Target’s November lift reflects aggressive promotional timing and mobile-first deal discovery. The retailer’s growing integration with AI-driven discovery and shopping workflows further signals how big-box retailers are adapting to changing consumer behavior.

5. Shop.app

#45 in the USA

📱 186.1M visits in November 2025 | +49.32% MoM

• Desktop: 55.8M (+55.45%)
• Mobile web: 130.3M (+46.85%)

Insight: Shop.app surged as consumers centralized checkout, order tracking, and returns during peak shopping season.

Why it matters: November shopping is fragmented across dozens of brands. Platforms that reduce friction, tracking, payment, and order visibility capture outsized value. Shop’s growth highlights how commerce infrastructure, not just retailers, absorbs holiday traffic.

6. BestBuy.com

#52 in the USA

🏷️ 162.4M visits in November 2025 | +75.67% MoM

• Desktop: 63.8M (+72.56%)
• Mobile web: 98.7M (+77.75%)

Insight: Best Buy recorded one of the sharpest November spikes across the entire top 100.

Why it matters: Electronics dominate Black Friday behavior. High-ticket items, heavy discounting, and comparison shopping drive repeated visits, amplified by affiliate deal coverage and buying guides.

7. Macys.com

#67 in the USA

🧥 130.0M visits in November 2025 | +80.55% MoM

• Desktop: 41.5M (+80.48%)
• Mobile web: 88.4M (+80.57%)

Insight: Macy’s delivered one of the strongest MoM lifts in the entire ranking.

Why it matters: Department stores rely on event-driven urgency, and Macy’s leaned heavily into early Black Friday messaging and deal-centric campaigns throughout November.

8. PeacockTV.com

#76 in the USA

📺 112.1M visits in November 2025 | +36.13% MoM

• Desktop: 73.1M (+48.68%)
• Mobile web: 39.0M (+17.53%)

Insight: Peacock saw strong November momentum, particularly on desktop.

Why it matters: Streaming traffic often spikes alongside new content releases and seasonal viewing habits. November’s lift aligns with refreshed programming and increased at-home entertainment demand.

9. Kohls.com

#87 in the USA

🛍️ 100.0M visits in November 2025 | +62.94% MoM

• Desktop: 25.8M (+61.72%)
• Mobile web: 74.2M (+63.37%)

Insight: Kohl’s saw a dramatic holiday surge driven primarily by mobile traffic.

Why it matters: Kohl’s November performance is tightly linked to promotions. “Shop early” messaging reflects how holiday deal cycles now start weeks before Thanksgiving. Leadership changes also add context to the retailer’s aggressive promotional stance.

10. Allrecipes.com

#88 in the USA

🦃 99.8M visits in November 2025 | +14.73% MoM

• Desktop: 19.5M (+17.27%)
• Mobile web: 80.3M (+14.13%)

Insight: Allrecipes benefited from classic Thanksgiving-driven search behavior.

Why it matters: Similarweb keyword data shows massive November surges tied directly to Thanksgiving recipes, including terms like green bean casserole, sweet potato casserole, pumpkin pie, and banana bread.

Trends in November 2025’s U.S. web traffic

Ecommerce momentum accelerated, and it wasn’t just Amazon

November made one thing clear: holiday shopping demand spread widely across the retail ecosystem. While Amazon remains the single largest destination, some of the fastest MoM growth rates came from department stores and category specialists. Macy’s (+80.55%), Best Buy (+75.67%), Kohl’s (+62.94%), Target (+30.96%), and Walmart (+21.22%) all posted outsized gains. This suggests consumers are comparison-shopping aggressively, bouncing between retailers in search of deals, availability, and shipping guarantees, rather than defaulting to a single marketplace.

Promotions now start earlier, and traffic follows

A clear pattern across the top 100 is that November traffic spikes are no longer confined to the Thanksgiving weekend. Many retail and deal-driven sites show strong full-month lifts, reflecting how Black Friday has effectively expanded into a multi-week event. Sites like Macy’s, Kohl’s, Best Buy, and Shop.app benefited from early-access deals and email-driven campaigns. They repeated promotional touchpoints that pull users back multiple times before Cyber Week even begins.

Value-oriented brands outperformed amid economic pressure

Value positioning mattered more than brand prestige in November. Walmart’s sharp growth and Kohl’s resurgence point to consumers actively seeking discounts and price transparency. This aligns with broader signals in the top 100: platforms tied to affordability, deals, and essential purchases generally outperformed discretionary or premium destinations, reinforcing how macroeconomic pressure shows up directly in digital traffic patterns.

Seasonal content still drives massive, predictable demand

Not all November winners are retailers. Seasonal, task-oriented destinations like Allrecipes saw meaningful traffic lifts driven almost entirely by holiday-specific intent. Thanksgiving recipes such as casseroles, pies, and comfort foods surged sharply in search demand, reminding marketers that some of the strongest traffic movements each year are both predictable and repeatable, if content aligns tightly with cultural moments.

Big platforms are stable, but no longer immune to declines

Across the very top of the rankings, November showed relative stability rather than growth. Google, YouTube, Facebook, Instagram, and ChatGPT all posted modest MoM declines while retaining enormous absolute scale. This reflects a broader shift: once platforms reach infrastructural size, month-to-month movement becomes more about seasonality and user attention cycles than linear growth.

AI assistants are entering a more mature usage phase

ChatGPT’s November pullback, while still above one billion U.S. visits, highlights how AI tools are settling into situational, task-driven usage. Rather than constant expansion, traffic increasingly spikes around moments of research, planning, and shopping, then softens afterward. AI remains deeply embedded in the web ecosystem, but its growth curve now looks more cyclical than exponential.

Key Takeaways

• November is the month of intent, not experimentation, deals, gifting, cooking, and entertainment drive traffic.
• Retail growth is distributed, with promotion-driven sites posting the sharpest MoM gains.
• Mobile is the default, but desktop still plays a critical role in research-heavy sessions.
• Seasonality remains one of the strongest traffic forces on the U.S. web.

To explore deeper insights across industries, countries, and competitors, visit Similarweb’s Web Intelligence platform or use our free Top Websites ranking tool.

FAQs

What overall trends stood out across the top 100 in November 2025?

November was dominated by holiday-driven behavior. Ecommerce sites posted the strongest gains, particularly promotion-led retailers and value-oriented brands. At the same time, the largest platforms (search, social, and AI) remained stable at massive scale but showed limited growth, reflecting maturity rather than decline. Seasonal intent, shopping, gifting, cooking, and entertainment were the primary drivers of traffic movement.

Which category gained the most combined traffic across the top 100?

Ecommerce, by a wide margin. From Amazon and Walmart to department stores like Macy’s and Kohl’s, retail sites saw broad-based growth throughout the month. Importantly, the biggest gains were not limited to one or two giants, traffic spread across many retailers as consumers comparison-shopped and revisited sites repeatedly during extended Black Friday promotions.

Did any major categories struggle or decline in November?

Yes. News publishers and some utility-style platforms generally showed flat or declining MoM traffic. After election cycles, breaking-news spikes, or major global events, November often brings audience fatigue for news sites, while attention shifts toward shopping, entertainment, and seasonal tasks.

How did AI platforms perform compared to traditional websites?

AI platforms like ChatGPT remained among the most visited destinations in the U.S., but November highlighted a shift toward more cyclical usage. Traffic increasingly rises and falls with research-heavy moments (such as shopping and planning) rather than showing uninterrupted growth. AI is now embedded in the web ecosystem, but its usage patterns are becoming more situational.

How volatile is the Top 10 compared to the rest of the Top 100?

The Top 10 remains highly stable, with relatively small MoM changes even in November’s high-activity environment. In contrast, sites ranked roughly 30–100 experienced far greater volatility, driven by promotions, seasonality, and event-based demand. This gap underscores how entrenched the largest platforms are, and how competitive attention becomes further down the rankings.