Research Intelligence
The Top 100 Most Visited Websites in the USA (October 2025)
Every month, millions of Americans turn to the internet for everything from shopping and entertainment to news, banking, and real estate. For October 2025, I analyzed data from Similarweb (U.S. traffic only) to identify the 100 most-visited websites in the USA. We’ll highlight 10 stand-out domains that saw meaningful month-over-month (MoM) movement, then examine broader trends shaping digital behavior in the U.S.
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What is the #1 most visited website in the USA?
Once again, the top spot belongs to Google.com. Similarweb’s data puts Google at 16.62 billion U.S. visits for October, maintaining clear dominance.
Google remains the starting point for most online journeys – everything from search, maps, email, shopping referrals, and video links flows through it. That entrenched position is hard to displace, even as new platforms and modalities (e.g., AI-driven assistants) emerge.
Top 100 most visited websites in the USA (October 2025)
Here’s the full list of the 100 most visited websites in the U.S., ranked by total monthly visits. This list is based on desktop and mobile web traffic from Similarweb for October 2025, and it includes the 100 most-visited sites in the USA.
| # | Domain | MoM traffic change | Monthly Visits |
| 1 | google.com | 3.40% | 16.6B |
| 2 | youtube.com | 3.31% | 5.5B |
| 3 | facebook.com | 2.68% | 2.4B |
| 4 | amazon.com | 8.61% | 2.4B |
| 5 | reddit.com | 2.23% | 1.9B |
| 6 | yahoo.com | 2.35% | 1.6B |
| 7 | bing.com | -5.12% | 1.4B |
| 8 | chatgpt.com | 9.09% | 1.1B |
| 9 | instagram.com | 3.71% | 1.0B |
| 10 | x.com | 0.44% | 1.0B |
| 11 | wikipedia.org | 3.50% | 727.9M |
| 12 | linkedin.com | 1.51% | 574.8M |
| 13 | office.com | 0.38% | 551.9M |
| 14 | espn.com | 3.06% | 535.8M |
| 15 | ebay.com | 3.15% | 486.0M |
| 16 | walmart.com | 4.59% | 481.3M |
| 17 | instructure.com | 1.80% | 445.4M |
| 18 | nytimes.com | -4.49% | 440.9M |
| 19 | tiktok.com | 5.85% | 431.7M |
| 20 | netflix.com | 3.88% | 327.4M |
| 21 | duckduckgo.com | 1.67% | 327.2M |
| 22 | weather.com | 5.72% | 323.8M |
| 23 | fandom.com | 3.07% | 316.5M |
| 24 | usps.com | 1.19% | 316.3M |
| 25 | cnn.com | -13.48% | 297.1M |
| 26 | zillow.com | 1.17% | 294.6M |
| 27 | temu.com | 9.34% | 294.3M |
| 28 | sharepoint.com | 4.20% | 290.7M |
| 29 | live.com | 5.53% | 282.9M |
| 30 | pinterest.com | 4.97% | 276.9M |
| 31 | microsoft.com | 5.45% | 262.5M |
| 32 | twitch.tv | 1.01% | 256.0M |
| 33 | xvideos.com | -0.59% | 243.1M |
| 34 | pornhub.com | -0.82% | 236.8M |
| 35 | xnxx.com | 3.36% | 236.6M |
| 36 | duosecurity.com | 2.32% | 230.8M |
| 37 | paypal.com | 2.40% | 225.5M |
| 38 | foxnews.com | -12.20% | 223.8M |
| 39 | zoom.us | 5.53% | 219.4M |
| 40 | etsy.com | 5.33% | 215.9M |
| 41 | xhamster.com | 5.88% | 200.9M |
| 42 | target.com | 21.35% | 199.8M |
| 43 | aol.com | 0.13% | 195.7M |
| 44 | chaturbate.com | 2.79% | 194.8M |
| 45 | chase.com | 2.09% | 181.6M |
| 46 | office365.com | 7.21% | 179.6M |
| 47 | homedepot.com | 2.96% | 171.0M |
| 48 | roblox.com | 2.96% | 170.2M |
| 49 | discord.com | 5.21% | 166.2M |
| 50 | indeed.com | -4.64% | 161.1M |
| 51 | nextdoor.com | 4.55% | 159.9M |
| 52 | quora.com | 1.27% | 158.4M |
| 53 | apple.com | -6.67% | 156.5M |
| 54 | gemini.google.com | 9.36% | 153.5M |
| 55 | imdb.com | 1.40% | 152.1M |
| 56 | canva.com | 8.89% | 151.2M |
| 57 | hulu.com | -0.63% | 147.6M |
| 58 | finance.yahoo.com | 10.10% | 145.7M |
| 59 | fedex.com | 1.80% | 145.3M |
| 60 | msn.com | -0.81% | 144.0M |
| 61 | people.com | -3.73% | 143.4M |
| 62 | ups.com | 4.34% | 143.3M |
| 63 | stripchat.com | -1.38% | 143.1M |
| 64 | clever.com | 6.14% | 137.4M |
| 65 | spotify.com | 4.34% | 135.8M |
| 66 | onlyfans.com | 5.81% | 130.4M |
| 67 | usatoday.com | -5.87% | 125.4M |
| 68 | capitalone.com | 5.11% | 125.2M |
| 69 | shop.app | 9.35% | 124.7M |
| 70 | citi.com | 3.01% | 123.6M |
| 71 | hbomax.com | 9.33% | 123.0M |
| 72 | okta.com | 3.96% | 122.9M |
| 73 | brave.com | 8.42% | 120.9M |
| 74 | yelp.com | 3.57% | 118.0M |
| 75 | fidelity.com | 15.51% | 117.2M |
| 76 | xfinity.com | 4.28% | 116.6M |
| 77 | t-mobile.com | -2.36% | 116.3M |
| 78 | att.com | -2.08% | 111.5M |
| 79 | craigslist.org | -2.30% | 107.1M |
| 80 | realtor.com | -4.63% | 106.4M |
| 81 | lowes.com | 1.01% | 106.0M |
| 82 | bankofamerica.com | 2.41% | 103.7M |
| 83 | bbc.com | -13.06% | 103.1M |
| 84 | nypost.com | -15.12% | 97.7M |
| 85 | wellsfargo.com | 2.53% | 96.4M |
| 86 | archiveofourown.org | 7.38% | 95.7M |
| 87 | news.google.com | -1.18% | 95.4M |
| 88 | schwab.com | 12.53% | 92.9M |
| 89 | bestbuy.com | 7.92% | 92.5M |
| 90 | github.com | 7.56% | 92.3M |
| 91 | cnbc.com | 5.22% | 91.4M |
| 92 | accuweather.com | -0.68% | 91.2M |
| 93 | ticketmaster.com | -3.40% | 89.1M |
| 94 | allrecipes.com | 3.18% | 87.0M |
| 95 | mlb.com | -28.50% | 86.3M |
| 96 | sports.yahoo.com | -6.41% | 86.2M |
| 97 | adobe.com | 4.81% | 84.6M |
| 98 | cbsnews.com | 10.46% | 84.5M |
| 99 | shein.com | 6.77% | 84.4M |
| 100 | costco.com | 3.49% | 84.3M |
Highlights from the top U.S. websites
Below are 10 websites that stood out due to traffic volume, sharp month-on-month growth (or decline), or interesting category dynamics.
1. Chatgpt.com
#8 in the USA
📊 1.076B visits in October 2025 | +9.09% MoM
Insight: This was the first month chatgpt.com passed one billion visits in the U.S.
Why it matters: ChatGPT continues to scale rapidly, both in professional and consumer use. The growth signals that the platform is shifting from novelty to normalization in workflows.
2. Target.com
#42 in the USA
🛒 199.8M visits in October 2025 | +21.35% MoM
Insight: A surprisingly large MoM increase – and recent reporting notes Target has been experiencing declining foot traffic even as digital engagement rises.
Why it matters: As retailers head into the holiday season, Target’s jump in digital traffic may reflect early shopping, deals campaigns, or mobile-first usage ahead of in-store demand. But it also underscores that digital visibility is only part of the story if foot traffic and in-store conversion are weak.
3. Quora.com
#52 in the USA
❓ 158.3M visits in October 2025 | +1.27% MoM
Insight: Traffic to quora.com is modestly up, but Quora is facing relative slack against competition such as Reddit. Reddit appears to be benefiting from integrations into AI-search/referral flows (e.g., via Google’s AI Overviews) more than Quora.
Why it matters: Quora remains a notable part of the “question-and-answer” ecosystem, but its position in the traffic ecosystem is being challenged by platforms that embed more socially-native, real-time, or discussion-based content, particularly as AI referrals grow.
4. Gemini.google.com
#54 in the USA
✨ 153.4M visits in October 2025 | +9.36% MoM
Insight: Gemini is experiencing strong momentum. TechRadar reports that Gemini saw a 46% surge in worldwide traffic from August to October.
Why it matters: The generative-AI landscape is heating up. While ChatGPT remains dominant in scale, Gemini’s gains suggest more diversified platforms are gaining attention.
5. Clever.com
#64 in the USA
🏫 137.3M visits in October 2025 | +6.14% MoM
Insight: Clever is an education-tech platform used by many U.S. schools. The large desktop share and mobile decline are consistent with back-to-school start-up usage trends.
Why it matters: EdTech platforms may see seasonal traffic patterns. This shows the value of aligning digital-traffic spikes with academic calendar events or institutional behaviors when interpreting “normal” monthly movement.
6. Shop.app
#69 in the USA
🛍️ 124.6M visits in October 2025 | +9.35% MoM
Insight: Shop keeps growing as Shopify expands its checkout ecosystem. Adobe’s holiday forecast also pointed to steady online spending growth heading into Q4, reinforcing sustained ecommerce momentum.
Why it matters: Shop’s model is built for mobile users. It pulls orders, delivery updates, and checkout into one smooth hub. That reduces friction and keeps people coming back. The strong mobile lift in October fits how the app streamlines the entire shopping flow in one place.
7. Fidelity.com
#75 in the USA
📈 117.1M visits in October 2025 | +15.51% MoM
Insight: A pronounced increase in activity on Fidelity’s site suggests heightened investor interest or account-management usage. The stronger mobile growth may reflect more engagement from younger or mobile-native investors.
Why it matters: Financial-services sites can see traffic lifts correlated with market events, earnings seasons, or broader macro shifts (e.g., interest-rate updates). For strategists, monitoring portfolio-site visitation is a signal of investor sentiment and digital engagement.
8. Craigslist.org
#79 in the USA
📢 107.1M visits in October 2025 | -2.3% MoM
Insight: Slight decline in traffic, possibly tied to seasonal slowdown in listings (rentals, classifieds) or competition from social/marketplace apps.
Why it matters: Legacy classifieds platforms like indeed.com (Ranked #50 in the top 100) still generate substantial traffic, but modest declines serve as a reminder that older-model sites need to sustain relevance amid dynamic market shifts and user-behavior change.
9. MLB.com
#95 in the USA
⚾ 86.25M visits in October 2025 | -28.5% MoM
Insight: The large drop aligns with the end of the regular season and playoffs in MLB, leading to steep postseason traffic declines.
Why it matters: Seasonal and event-driven websites (sports leagues, awards shows, major cultural events) will see dramatic MoM swings.
10. Shein.com
#99 in the USA
👗 84.39M visits in October 2025 | +6.77% MoM
Insight: Mobile still dominates SHEIN’s U.S. traffic, but the larger story in October is the mounting pressure from U.S. tariff hikes. A detailed industry analysis from Smart Fashion outlines how 2025’s tariff regime has driven U.S. apparel import rates from 14.7% in January to 26.4% by October. The report highlights a key shift: tariffs are slowing fast‑fashion margins while unintentionally hitting sustainable brands the hardest, due to uniformly high, flat-rate duties across major sourcing countries.
Why it matters: The global supply chain and trade environment are influencing digital‑commerce metrics. For fast‑fashion giants like SHEIN, tariffs raise costs but can often be absorbed through scale, supplier flexibility, and rapid production shifts, whereas smaller ethical brands face existential pressure.
Trends in October 2025’s U.S. web traffic
Big platforms tightened their hold
Across the top 100 U.S. websites, a small number of dominant platforms – Google, YouTube, Facebook, Amazon, Wikipedia, and ChatGPT – continued to command a disproportionate share of U.S. traffic. Movement in the top 10 remained minimal, showing how entrenched these destinations have become.
Ecommerce strength was broad, not isolated
From Amazon and Walmart to Etsy, Costco, and the long tail of specialty retailers, ecommerce sites across the top 100 generally saw stable or positive month-over-month growth. Mobile accounted for the majority of traffic increases, reinforcing a mobile-first shopping environment heading into the holiday season.
News & media saw mixed performance
Major news publishers in the top 100 – including CNN, Fox News, NYTimes, and niche outlets – showed flat or slightly declining traffic overall. This reflects broader industry headwinds such as AI-fueled search changes and direct-traffic fragmentation. Only a handful of outlets with strong social virality posted meaningful gains.
Key Takeaways
- Dominance remains concentrated – A handful of websites (e.g., Google, ChatGPT) capture the vast majority of U.S. visits, making incremental traffic gains harder but still valuable.
- AI is now a major traffic conduit – Generative-AI assistants like ChatGPT and Gemini are emerging as significant sources of web traffic and referrals, strategy must account for them.
- Events and cycles matter more than ever – Monthly traffic spikes or drops increasingly correlate with seasonal events (e.g., sports seasons, school terms, early holiday shopping) rather than just “normal growth”.
- Don’t ignore macro context – Consumer spending, trade policy, tariffs, and supply-chain shifts are visible in digital-traffic flows. For marketers and analysts, digital channels are now tightly bound to real-world economic and policy dynamics.
To dive deeper into any of these websites, verticals, and to explore website traffic by country breakdowns or category-level insights, check out Similarweb’s Web Intelligence platform or use our free top websites ranking tool.
FAQs
What overall trends stood out across the top 100 in October 2025?
The biggest themes were ecommerce resilience, AI-platform momentum, and stagnation among major news outlets. Seasonal shifts (sports, education, retail) also drove predictable movements across dozens of sites.
Which category gained the most combined traffic across the top 100?
Ecommerce. Retailers from Amazon to niche direct-to-consumer brands logged broad-based growth – especially via mobile web.
Did any major categories decline?
Yes – news media and sports sites showed the most widespread MoM declines across the top 100.
Are AI platforms meaningfully reshaping the top 100?
Absolutely. AI assistants and related tools not only grew individually but also influenced referral pathways, discovery behavior, and the visibility of other sites across the rankings.
How stable is the Top 10 compared to the rest of the top 100?
Highly stable. The top 10 continues to show extremely low volatility, while sites ranked 40–100 experience far larger MoM swings due to seasonality, promotions, or algorithmic exposure.
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