February’s Product Updates: Big Things in a Short Month

February may be the shortest month of the year, but it certainly didn’t lack excitement. As 2025 picks up momentum, we’ve been rolling out product updates to make data access faster, easier, and more intuitive.

Take a look at February’s monumental moments:

• The Super Bowl delivered more than just touchdowns: The biggest advertising event of the year kept us all on our toes, and we made sure you stayed in the loop on which advert won
• DeepSeek is here to stay: After its arrival last month, GenAI app DeepSeek has already carved out its share of the market
• 2025 is the year of waking up: Fastest-growing sleep app Rise talks to us about what’s possible for digital wellness brands

In the spirit of staying awake, alert and ahead of the curve, these are our February product updates designed to supercharge your workflow and insights. Here’s what’s new:

Keyword list homepage revamp

Keyword lists allow you to analyze overall search volume, traffic performance, trends, and changes. With the new homepage, managing your keyword lists is more intuitive than ever. It allows you to:

• Create, filter and edit lists with just one click
• Easily share your lists with all users in your account
• See key stats at a glance

Universal rank

With more disruption than ever in search results, we’ve added Universal Rank to our main Rank Tracking report.

Now you can see your organic position, universal rank, and the clicks you get in one view, so you can identify if SERP features, AI overviews or paid ads are the cause of changes to your traffic.

Rank tracker email alerts

Staying informed on your rankings just got easier! We’ve added weekly email alerts to provide a summary of your share of search and key changes in ranking trends.

Subscribe to the weekly digest for:

• Share of search
• Core drops
• Increases in rank

Rank tracker annotations

You can now add annotations on any chart within Rank Tracker.

Record things like:

• Internal changes
• Content updates
• Algorithm updates

Microsoft Excel add-in

Meet the new Similarweb Excel add-in. The simplest way to bring web traffic and engagement data directly into Excel.

How to use it:

• Install the add-in from Microsoft’s marketplace
• Use easy-to-apply Excel formulas to pull real-time web traffic data
• Track key metrics like total visits, bounce rate, and unique visitors

And the best part? All data will be automatically updated in your reports.

All traffic in Segment Marketing Channels

You asked, we delivered! We’ve introduced an ‘All Traffic’ view when analyzing segments within marketing channels.

• No need to pick between mobile and web traffic – get the full picture in one view
• Get a complete breakdown of traffic sources

Sales Intelligence has revamped the sidebar quick view

We’ve given the sidebar quick view a sleek new design and added enhanced functionality to access actionable insights faster. Now, when viewing a company, you can:

• Quickly check company performance at a glance
• Tap into SAM AI insights to generate your outreach
• Identify key decision-makers in seconds via the contacts data tab

More contacts, more coverage

We’ve expanded our contact database significantly by integrating a new leading provider.

In certain countries, our coverage has grown exponentially, and we now offer over 470 million contacts, making it easier than ever to find the right person to reach out to in your prospect list.

To be continued…

Stay tuned. We’ll be back again in March with more updates!

by Gila Holder

Content Marketing Manager

Gila has a background in creating engaging content across ecommerce and tech. She's committed to staying ahead of the latest digital marketing and social media trends (as hard as this is). When she’s not sharing marketing insights, you’ll find her exploring hiking trails or unwinding at the yoga studio.