Most searched keywords on Google
Marketing Intelligence

What is the Most Searched Thing on Google In 2022?

by Limor Barenholtz , Director of SEO at Similarweb 18 Min.
July 20, 2022

What are the 100 most searched words on Google? Feast your eyes on data for the US, UK, and worldwide, complete with a short analysis of key search trends. 

We’ve measured the most searched keywords by annual search volume and trending keywords for June 2022 by percent increase month over month.

As a bonus, we’ve included the winning websites and traffic patterns because who isn’t curious about that?

Top 100 most searched keywords in the world

Some of the top keywords driving the most traffic worldwide over the past year won’t come as any surprise. “Youtube”, “facebook”, and “translate” snagged top spots with “pornhub” as the runner-up. 

“Translate”, makes its first appearance in the top three most searched terms and “weather” has also jumped into our top five, nearly hitting 200 million searches per month.

Most searched words on Google by volume worldwide 

# Search term Monthly Search Volume Yearly Traffic Organic Paid Traffic Leader
1 youtube 481.5M 3B 2.9B 76.8M youtube.com
2 facebook 369.0M 1.8B 1.7B 50.6M facebook.com
3 translate 211.8M 22.8M 22.8M 0 google.com
4 pornhub 204.3M 208.9M 208.9M 0 pornhub.com
5 weather 199.7M 56.3M 51.1M 5.1M weather.com
6 amazon 187.3M 516.3M 374.6M 141.7M amazon.com
7 google translate 160.4M 40.3M 40.3M 0 google.com
8 gmail 159.2M 235.2M 233.9M 1.2M google.com
9 whatsapp web 141.1M 1.6B 1.6B 0 whatsapp.com
10 traductor 141.0M 18.9M 18.9M 0 google.com
11 xvideos 140.0M 147.1M 147.1M 0 xvideos.com
12 instagram 129.0M 442.2M 432.7M 9.4M instagram.com
13 nba 114.7M 26.2M 26.2M 0 youtube.com
14 google 111.0M 233.0M 233.0M 46.61K google.com
15 xnxx 99.5M 86.7M 86.7M 0 xnxx.com
16 twitter 91.3M 308.7M 308.6M 30.87K twitter.com
17 netflix 69.0M 986.8M 986.7M 98.68K netflix.com
18 google maps 66.9M 153.9M 153.9M 15.39K google.com
19 hotmail 65.9M 641.9M 641.9M 0 live.com
20 porn 65.1M 48.0M 48.0M 0 pornhub.com
21 premier league 56.5M 6.0M 6.0M 0 youtube.com
22 ipl 54.3M 7.3M 7.3M 19.84K hotstar.com
23 maps 54.3M 143.7M 143.7M 0 google.de
24 roblox 50.6M 802.6M 793.8M 8.8M roblox.com
25 serie a 49.2M 4.5M 4.5M 0 youtube.com
26 fb 47.9M 315.2M 312.3M 2.9M facebook.com
27 clima 47.1M 762.97K 762.97K 0 meteored.com.ar
28 nfl 45.6M 11.8M 11.8M 0 nfl.com
29 yahoo mail 45.1M 408.7M 408.3M 367.82K yahoo.com
30 переводчик 43.7M 8.9M 8.9M 0 google.com
31 ebay 43.3M 189.2M 182.7M 6.5M ebay.com
32 xhamster 43.3M 98.9M 98.9M 0 xhamster.com
33 yahoo 41.3M 399.5M 385.8M 13.7M yahoo.com
34 pogoda 40.2M 174.57K 174.57K 0 interia.pl
35 tradutor 40.1M 20.0M 20.0M 0 google.com.br
36 speed test 39.5M 861.02K 861.02K 0 speedtest.net
37 yt 38.4M 300.6M 299.0M 1.6M youtube.com
38 porno 37.8M 17.5M 17.5M 0 xnxx.com
39 whatsapp 35.5M 325.5M 325.5M 32.55K whatsapp.com
40 wetter 33.9M 164.17K 164.17K 0 wetter.com
41 погода 33.8M 2.5M 2.5M 0 gismeteo.ru
42 pinterest 32.1M 58.8M 58.8M 17.64K pinterest.com
43 flamengo 32.0M 4.5M 4.5M 0 globo.com
44 dolar 31.5M 1.8M 1.8M 0 hurriyet.com.tr
45 c 31.1M 41.4M 41.4M 0 microsoft.com
46 psg 30.9M 3.0M 3.0M 0 youtube.com
47 outlook 30.7M 341.5M 341.4M 68.29K live.com
48 news 30.7M 73.0M 73.0M 29.20K google.com
49 calculator 30.5M 625.0K 616.38K 8.63K calculator.net
50 天気 30.5M 2.2M 2.2M 0 tenki.jp
51 champions league 30.2M 4.8M 4.8M 0 youtube.com
52 xxx 30.1M 9.9M 9.9M 0 ixxx.com
53 wordle 29.8M 153.4M 153.4M 0 nytimes.com
54 paypal 29.2M 216.4M 196.0M 20.4M paypal.com
55 manchester united 28.8M 2.3M 2.3M 0 manchestereveningnews.co.uk
56 real madrid 28.7M 2.1M 2.1M 0 realmadrid.com
57 linkedin 28.5M 210.9M 207.4M 3.5M linkedin.com
58 meteo 28.3M 187.40K 187.40K 0 ilmeteo.it
59 shein 28.2M 97.12K 43.26K 53.86K shein.com
60 ikea 28.0M 44.96K 43.68K 1.28K ikea.com
61 xvideo 27.9M 42.4M 42.4M 0 xvideos.com
62 twitch 27.8M 171.2M 171.1M 188.37K twitch.tv
63 google drive 27.6M 35.9M 34.7M 1.2M google.com
64 chaturbate 27.3M 83.9M 83.9M 0 chaturbate.com
65 ufc 26.4M 1.8M 1.8M 0 ufc.com
66 liverpool 26.3M 2.1M 2.1M 0 liverpool.com.mx
67 google docs 26.1M 27.7M 27.4M 360.44K google.com
68 amazon prime 25.7M 75.7M 61.1M 14.6M amazon.com
69 aliexpress 25.5M 143.2M 101.9M 41.2M aliexpress.com
70 onlyfans 24.8M 1.2M 1.2M 0 onlyfans.com
71 çeviri 24.5M 1.8M 1.8M 0 google.com
72 tiktok 24.0M 139.4M 139.0M 460.08K tiktok.com
73 speedtest 23.7M 85.42K 85.42K 0 speedtest.net
74 flipkart 23.6M 88.54K 41.58K 46.96K flipkart.com
75 bitcoin 23.6M 4.0M 4.0M 0 cnbc.com
76 airbnb 23.4M 102.11K 42.49K 59.62K airbnb.com
77 ютуб 22.9M 324.5M 323.8M 778.91K youtube.com
78 reddit 22.3M 50.8M 50.7M 55.84K reddit.com
79 olx 22.0M 1.34K 1.34K 0 olx.pl
80 epl 21.9M 3.3M 3.3M 0 youtube.com
81 canva 21.9M 96.34K 29.77K 66.57K canva.com
82 barcelona 21.7M 1.3M 1.3M 0 youtube.com
83 f1 21.6M 3.7M 3.7M 0 formula1.com
84 indeed 21.6M 141.6M 132.9M 8.7M indeed.com
85 bbc news 21.1M 83.9M 83.9M 0 bbc.co.uk
86 home depot 21.0M 34.16K 34.16K 0 homedepot.com
87 bet365 21.0M 21.09K 21.09K 0 bet365.com
88 la liga 20.7M 1.6M 1.6M 0 youtube.com
89 spotify 20.3M 138.1M 123.2M 14.9M spotify.com
90 nba scores 20.2M 1.6M 1.6M 0 youtube.com
91 h 20.2M 6.14K 6.14K 0 hm.com
92 ukraine 20.1M 34.6M 34.6M 0 cnn.com
93 youtube to mp3 20.1M 1.3M 1.3M 0 ytmp3.cc
94 bitcoin price 20.1M 1.0M 965.72K 0 coindesk.com
95 chelsea 20.0M 1.8M 1.8M 0 youtube.com
96 discord 19.9M 157.1M 153.8M 3.2M discord.com
97 traduction 19.9M 6.1M 6.1M 0 google.fr
98 amber heard 19.8M 10.5M 10.5M 0 wikipedia.org
99 omegle 19.5M 54.03K 54.03K 0 omegle.com
100 you tube 19.3M 136.0M 133.1M 2.9M youtube.com

Top trending searches worldwide

The search term “amazon prime day” took top spot and grew by approximately 6,747% month over month from May to June 2022 with Googlers looking for deals, deals and more deals.

Another big mover was the keyword phrase “jonny depp verdict”, which increased search volume by about 2,800% as the movie star’s big legal battle came to an end.

Other interesting terms that grew month over month are:

  1. “Wimbledon”. As the tennis competition kicked off in June, the name “wimbledon” grew by 4,351% month over month.
  2. “Ella Freya” is a lifestyle influencer who has rapidly grown in popularity across Instagram and TikTok. Her name now claims the 12th spot in our worldwide search trends.
  3. I’d be remiss if I didn’t give a shout out to the term “Venca”: Stranger Things’ biggest villain yet, which slides into the 44th spot.

Trending keywords by percent traffic increase

# Search term Traffic Change Monthly Search Volume Traffic Leader
1 amazon prime day 6,747% 86.98K amazon.com
2 саня во флориде 6,422% 32.21K youtube.com
3 amtrak 6,013% 1.3M amtrak.com
4 トップガン 5,320% 215.11K wikipedia.org
5 liam payne 5,057% 773.26K wikipedia.org
6 the summer i turned pretty 4,982% 841.44K wikipedia.org
7 luva de pedreiro 4,760% 248.33K uol.com.br
8 hustle 4,643% 797.67K youtube.com
9 us map 4,427% 1.4M lakeshorelearning.com
10 wimbledon 4,351% 4.5M wimbledon.com
11 武尊 4,290% 345.65K wikipedia.org
12 ella freya 4,014% 51.76K instagram.com
13 umbrella academy 3,537% 1.7M wikipedia.org
14 bjork 2,959% 615.05K wikipedia.org
15 井上尚弥 2,925% 484.96K wikipedia.org
16 johnny depp verdict 2,849% 716.78K as.com
17 монтян в экзиле ютуб 2,817% 40 youtube.com
18 frank ocean 2,778% 817.16K wikipedia.org
19 lewdamone 2,650% 65.14K twitter.com
20 chrome ダウンロード 2,647% 5.60K google.com
21 kaithi 2,452% 243.73K wikipedia.org
22 the umbrella academy 2,431% 1.2M wikipedia.org
23 gメール ログイン 2,393% 3.54K google.com
24 樱花动漫 2,318% 196.78K yhdmp.cc
25 last seen alive 2,306% 144.52K youtube.com
26 spiderhead 2,193% 657.37K youtube.com
27 iman vellani 2,142% 773.30K wikipedia.org
28 the orville 2,018% 555.91K wikipedia.org
29 prey 2,009% 461.98K youtube.com
30 oliviamaebae 1,950% 95.02K instagram.com
31 דיסני פלוס 1,931% 24.04K disney.co.il
32 eset key 1,922% 23.44K facebook.com
33 google translater 1,911% 191.81K google.com
34 rust 1,855% 966.24K rust-lang.org
35 eset internet security license key 1,783% 33.78K facebook.com
36 wwdc 1,763% 150.84K apple.com
37 erin moriarty 1,763% 963.07K instagram.com
38 井上尚弥 ドネア 放送 1,757% 900 amazon.co.jp
39 lena dunham 1,704% 489.81K wikipedia.org
40 expedia 1,671% 5.1M expedia.com
41 ü 1,633% 415.49K google.com
42 ms marvel 1,622% 1.5M wikipedia.org
43 porno gay en español 1,587% 11.0K sexogaygratis.biz
44 vecna 1,500% 366.23K wikipedia.org
45 первый оскар фильм 2022 1,483% 70 vk.com
46 lightyear 1,473% 1.3M youtube.com
47 the match 1,434% 134.78K cbssports.com
48 the boys imdb 1,433% 84.75K imdb.com
49 花木兰克制 1,429% 0 google.co.jp
50 spriggan 1,427% 151.12K wikipedia.org
51 facebook chat support 1,387% 23.23K facebook.com
52 scripps connect 1,308% 1.62K sharepoint.com
53 into the night 1,307% 570.98K youtube.com
54 jamie campbell bower 1,298% 786.62K wikipedia.org
55 for all mankind 1,294% 550.98K wikipedia.org
56 pride flags 1,278% 204.91K marieclaire.com
57 bbc sport cricket 1,246% 56.74K bbc.co.uk
58 lola tung 1,196% 205.62K instagram.com
59 mükremin gezgin 1,148% 37.05K tiktok.com
60 pogba 1,138% 1.7M wikipedia.org
61 cam lula_green 1,125% 1.01K chaturbate.com
62 перевод с польского на русский 1,113% 34.14K yandex.ru
63 noa7794 chaturbate 1,108% 10.99K chaturbate.com
64 charlie heaton 1,107% 1.3M wikipedia.org
65 レオンポケット3 1,100% 13.45K amazon.co.jp
66 darth vader 1,098% 671.38K wikipedia.org
67 disney plus greece 1,081% 9.19K kathimerini.gr
68 binley mega chippy 1,078% 179.21K youtube.com
69 okichloeo 1,075% 156.95K instagram.com
70 刘亦菲 1,067% 65.89K baidu.com
71 johnny depp trial verdict 1,064% 61.48K as.com
72 dani daniels valentina nappi 1,056% 1.95K xhamster.com
73 купить юбку на валберис для женщин 1,055% 0 wildberries.ru
74 obi wan 1,049% 343.63K wikipedia.org
75 glen powell 1,044% 369.35K wikipedia.org
76 tomodachi game 1,031% 334.06K myanimelist.net
77 roger federer 1,022% 2.1M wikipedia.org
78 spotify charts 1,015% 117.96K spotifycharts.com
79 noah beck 1,012% 338.02K wikipedia.org
80 jana gana mana 1,011% 400.49K wikipedia.org
81 hurricane tracker 1,007% 212.83K noaa.gov
82 wremen google maps 1,000% 0 google.de
83 wwdc 2022 992% 101.27K apple.com
84 cloudflare 980% 1.2M cloudflare.com
85 sorteio copa do brasil 972% 62.0K uol.com.br
86 sakimichan 971% 103.95K twitter.com
87 google patents 966% 202.25K google.com
88 man vs bee 965% 308.06K imdb.com
89 midjourney 947% 103.26K midjourney.com
90 hotels.com 946% 292.53K hotels.com
91 the mystery files of shelby woo complete series dvd 945% 6.10K ebay.com
92 amazonvideo 928% 36.83K primevideo.com
93 morbin time 926% 48.23K youtube.com
94 the match 2022 913% 50.96K k-1.co.jp
95 xmster 903% 10.11K xhamster.com
96 ava majury 902% 103.82K instagram.com
97 糖豆人 900% 26.57K bilibili.com
98 поисковики 892% 8.15K lifehacker.ru
99 монтян тг 885% 3.46K t.me
100 joe keery 883% 1.7M wikipedia.org

Top 100 most searched keywords in the USA

While “weather”, “youtube” and “facebook” continue to dominate search terms in the US. “Amazon” slides into the top four most searched terms, whereas it came in number six worldwide. 

With basketball season recently wrapping up, baseball season kicking off, and football prep underway, sports related terms make multiple appearances on this geo’s top most searched keywords.

  1. The term “NBA” had a massive search volume of about 54 million searches.
  2. “NFL” scores a search volume of 35 million.
  3. “NBA scores” has a slam dunk with approximately 15 million searches in the USA.

Most searched words on Google USA 2022

# Search terms Monthly Search Volume Yealy Traffic Organic Paid Traffic Leader
1 weather 101.9M 49.7M 44.6M 5.1M weather.com
2 facebook 85.0M 374.9M 374.6M 299.90K facebook.com
3 youtube 84.0M 556.0M 550.7M 5.2M youtube.com
4 amazon 69.2M 276.0M 202.8M 73.3M amazon.com
5 nba 54.6M 18.4M 18.4M 0 youtube.com
6 pornhub 51.8M 42.9M 42.9M 0 pornhub.com
7 nfl 35.0M 12.2M 12.2M 0 nfl.com
8 gmail 32.5M 55.1M 55.1M 5.51K google.com
9 google translate 23.5M 11.7M 11.7M 0 google.com
10 xnxx 20.2M 14.7M 14.7M 0 xnxx.com
11 xvideos 19.9M 18.6M 18.6M 0 xvideos.com
12 google maps 19.1M 41.5M 41.5M 0 google.com
13 yahoo mail 18.9M 164.8M 164.5M 329.62K yahoo.com
14 google 18.9M 46.6M 46.6M 13.99K google.com
15 home depot 17.7M 85.5M 70.4M 15.2M homedepot.com
16 food near me 17.6M 1.6M 1.6M 0 google.com
17 ebay 17.4M 113.6M 112.9M 636.02K ebay.com
18 translate 16.9M 3.3M 3.3M 0 google.com
19 usps tracking 16.6M 39.2M 39.1M 11.75K usps.com
20 yahoo 16.3M 158.6M 145.9M 12.6M yahoo.com
21 porn 15.5M 12.0M 12.0M 0 pornhub.com
22 nba scores 15.3M 2.2M 2.2M 0 espn.com
23 target 15.2M 62.9M 60.5M 2.4M target.com
24 twitter 15.0M 57.2M 57.2M 0 twitter.com
25 wordle 14.7M 90.5M 90.5M 0 nytimes.com
26 instagram 14.3M 61.9M 58.9M 3.0M instagram.com
27 google docs 14.0M 13.4M 13.4M 13.38K google.com
28 walmart 13.7M 91.4M 71.8M 19.5M walmart.com
29 craigslist 13.3M 74.5M 74.5M 7.45K craigslist.org
30 fox news 13.0M 62.2M 62.2M 43.55K foxnews.com
31 lakers 12.8M 3.0M 3.0M 0 cbssports.com
32 cnn 12.6M 47.6M 47.5M 85.60K cnn.com
33 news 12.5M 49.6M 49.6M 54.58K google.com
34 netflix 12.5M 208.4M 208.3M 20.84K netflix.com
35 amazon prime 12.4M 55.0M 44.0M 11.0M amazon.com
36 onlyfans 12.1M 10.5M 9.3M 1.2M onlyfans.com
37 calculator 11.9M 353.29K 353.29K 0 calculator.net
38 ufc 11.9M 2.0M 2.0M 8.68K usatoday.com
39 zillow 11.1M 65.0M 47.6M 17.4M zillow.com
40 nfl scores 10.8M 2.8M 2.8M 0 youtube.com
41 restaurants near me 10.8M 1.8M 1.8M 0 tripadvisor.com
42 costco 10.5M 55.7M 55.5M 139.17K costco.com
43 bitcoin price 10.4M 1.2M 1.2M 0 forbes.com
44 speed test 10.2M 4.2M 4.2M 4.65K speedtest.net
45 google flights 10.2M 4.1M 4.0M 135.69K google.com
46 espn 10.2M 37.4M 36.1M 1.3M espn.com
47 dominos 9.9M 8.29K 4.02K 4.26K dominos.com
48 etsy 9.8M 51.9M 32.6M 19.3M etsy.com
49 mlb 9.8M 1.6M 1.6M 0 mlb.com
50 google drive 9.7M 14.8M 14.8M 0 google.com
51 reddit 9.5M 20.6M 20.6M 30.91K reddit.com
52 best buy 9.3M 38.9M 32.0M 6.9M bestbuy.com
53 paypal 8.9M 75.0M 69.6M 5.4M paypal.com
54 indeed 8.6M 46.5M 40.9M 5.6M indeed.com
55 warriors 8.4M 4.0M 4.0M 0 nbcsports.com
56 shein 8.1M 34.53K 1.17K 33.35K shein.com
57 wells fargo 8.0M 61.2M 61.2M 12.25K wellsfargo.com
58 roblox 7.9M 131.0M 129.9M 1.1M roblox.com
59 maps 7.5M 7.9M 7.9M 0 google.com
60 airbnb 7.3M 46.2M 32.2M 14.0M airbnb.com
61 ukraine 7.2M 29.6M 29.6M 0 cnn.com
62 linkedin 7.2M 54.1M 54.1M 16.23K linkedin.com
63 hbo max 7.1M 55.0M 41.2M 13.9M hbomax.com
64 amber heard 7.0M 4.9M 4.9M 0 wikipedia.org
65 bank of america 6.9M 57.5M 53.2M 4.3M bankofamerica.com
66 trump 6.8M 13.3M 13.3M 0 cnn.com
67 dodgers 6.8M 739.95K 739.95K 0 mlb.com
68 at 6.8M 1.6M 1.5M 60.09K att.com
69 weather tomorrow 6.6M 1.1M 1.1M 10.87K weather.com
70 facebook login 6.6M 37.1M 37.0M 40.80K facebook.com
71 chaturbate 6.5M 16.5M 16.5M 0 chaturbate.com
72 macys 6.4M 3.55K 3.55K 0 macys.com
73 gabby petito 6.3M 9.0M 9.0M 0 foxnews.com
74 lowes 6.3M 57.4M 44.4M 13.0M lowes.com
75 s 6.2M 17.40K 17.40K 0 palmbeachschools.org
76 premier league 6.1M 2.1M 2.1M 0 youtube.com
77 credit karma 6.1M 44.76K 11.30K 33.46K creditkarma.com
78 xhamster 6.0M 15.9M 15.9M 0 xhamster.com
79 facebook marketplace 5.9M 38.4M 38.4M 3.84K facebook.com
80 usps 5.9M 30.8M 27.1M 3.7M usps.com
81 dow jones 5.9M 824.99K 824.99K 0 marketwatch.com
82 cvs 5.8M 66.27K 66.27K 0 cvs.com
83 ikea 5.7M 274.18K 153.19K 121.0K ikea.com
84 nba games 5.7M 631.56K 631.56K 0 youtube.com
85 brian laundrie 5.6M 7.4M 7.4M 0 foxnews.com
86 celtics 5.5M 2.3M 2.3M 0 youtube.com
87 chase 5.5M 43.9M 42.4M 1.5M chase.com
88 traductor 5.5M 229.40K 229.40K 0 google.com
89 hulu 5.5M 70.7M 70.5M 176.71K hulu.com
90 johnny depp 5.4M 5.9M 5.9M 0 yahoo.com
91 capital one 5.4M 45.8M 35.6M 10.2M capitalone.com
92 h 5.4M 16.53K 16.53K 0 hm.com
93 bitcoin 5.2M 3.0M 3.0M 1.52K cnbc.com
94 mcdonalds 5.2M 50.53K 50.53K 0 mcdonalds.com
95 hotmail 5.1M 44.4M 44.4M 0 live.com
96 youtube to mp3 5.1M 686.25K 686.25K 0 ytmp3.cc
97 american airlines 5.0M 184.74K 184.74K 0 aa.com
98 disney plus 5.0M 90.91K 20.15K 70.75K disneyplus.com
99 mlb scores 4.9M 823.29K 823.29K 0 mlb.com
100 yankees 4.9M 944.02K 944.02K 0 mlb.com

Top trending searches USA

Interestingly, keywords surrounding COVID-19 which claimed multiple top spots in previous months don’t appear in the top 100 list this June.  

Unsurprisingly, as gas prices soar, the terms “amtrak”, and “oil prices” both make their first appearance in our top 20.

With politics taking center stage the USA did see some interesting trends this year.

  1. The term “Juneteenth” grew about 2,202% month over month as the country introduced the new national holiday to its citizens.
  2. “Roe vs wade overturn” saw 2,109% monthly growth following the recent Supreme Court ruling. 
  3. The search term “Boris Johnson” rose by 1,695% and its traffic was primarly won by wikipedia.com as Americans learn more about the outgoing British Prime Minister.

Top trending keywords by percent increase

# Search terms Traffic Change Monthly Search Volume Traffic Leader
1 outlook student email 13,264% 820 office365.com
2 what is a woman 12,954% 144.84K youtube.com
3 irma vep 11,634% 53.57K wikipedia.org
4 liv golf 9,382% 178.79K livgolf.com
5 chesa boudin 6,294% 154.45K wikipedia.org
6 us map 6,183% 1.3M lakeshorelearning.com
7 amtrak 6,158% 1.2M amtrak.com
8 dezmall 5,323% 26.34K newgrounds.com
9 billy kametz 5,208% 122.63K wikipedia.org
10 disney plus 5,018% 5.0M disneyplus.com
11 studio ghibli wallpaper 4,982% 10.87K pinterest.com
12 umbrella academy 4,262% 525.70K wikipedia.org
13 myhub 4,165% 2.48K kirkwood.edu
14 for all mankind 3,650% 200.54K wikipedia.org
15 gorillaz 3,473% 173.60K wikipedia.org
16 spectrum pch 3,349% 260 pch.com
17 oil prices 3,345% 539.13K oilprice.com
18 hustle 3,087% 205.07K youtube.com
19 duchess kate 3,059% 4.77K msn.com
20 publishers clearing house scams 3,029% 5.19K pch.com
21 eipril 3,012% 8.18K twitter.com
22 beyonce 2,823% 780.74K wikipedia.org
23 philadelphia 2,764% 729.18K 6abc.com
24 sid vicious 2,676% 122.17K wikipedia.org
25 wwdc 2,665% 42.04K youtube.com
26 anna nicole smith 2,657% 356.27K wikipedia.org
27 rob gronkowski 2,608% 426.71K wikipedia.org
28 the boys wiki 2,584% 16.36K fandom.com
29 deshaun watson 2,407% 1.9M nbcsports.com
30 orville 2,371% 71.10K wikipedia.org
31 avalanche 2,217% 419.96K youtube.com
32 juneteenth 2,202% 2.8M wikipedia.org
33 roe v wade overturn 2,109% 32.46K npr.org
34 technoblade 2,093% 234.86K youtube.com
35 only murders in the building 2,080% 877.38K wikipedia.org
36 barbie movie 2,073% 106.71K youtube.com
37 nba draft 2,042% 649.63K nba.com
38 brenda song 2,018% 779.41K wikipedia.org
39 iman vellani 2,009% 209.62K wikipedia.org
40 naomi soraya 1,919% 20.36K instagram.com
41 microsoft office mail 1,905% 810 office.com
42 netflix geeked week 1,879% 3.56K netflix.com
43 paolo banchero 1,850% 273.16K wikipedia.org
44 the umbrella academy 1,836% 258.51K wikipedia.org
45 lightyear 1,829% 554.93K wikipedia.org
46 bill nye 1,796% 93.88K wikipedia.org
47 titanic 1,765% 395.35K wikipedia.org
48 jensen ackles 1,743% 554.38K wikipedia.org
49 colombia 1,740% 268.10K wikipedia.org
50 boris johnson 1,695% 450.87K wikipedia.org
51 love victor 1,661% 137.37K wikipedia.org
52 hotels.com 1,645% 168.77K hotels.com
53 lildedjanet 1,639% 37.10K twitter.com
54 범죄도시2 다시보기 1,605% 3.05K youtube.com
55 ilya shapiro 1,583% 30.92K washingtonpost.com
56 karl urban 1,582% 360.87K wikipedia.org
57 student loan forgiveness 2022 1,478% 30.20K forbes.com
58 lena the plug 1,478% 190.41K instagram.com
59 charlie heaton 1,466% 468.25K wikipedia.org
60 oliviamaebae 1,434% 48.78K instagram.com
61 my path 1,385% 1.51K pa.gov
62 yellowstone 1,369% 2.3M paramountnetwork.com
63 apple event 1,353% 201.90K apple.com
64 macbook air 2022 1,340% 45.49K macrumors.com
65 brett kavanaugh 1,319% 147.51K wikipedia.org
66 baz luhrmann 1,317% 91.80K wikipedia.org
67 sony xm5 1,311% 15.93K amazon.com
68 scripps connect 1,308% 1.62K sharepoint.com
69 republicans 1,303% 106.21K cnn.com
70 amazon prime day 1,301% 42.20K amazon.com
71 spacex 1,297% 473.46K spacex.com
72 ms marvel 1,278% 462.10K wikipedia.org
73 pride flags 1,277% 105.41K marieclaire.com
74 darth vader 1,270% 144.18K wikipedia.org
75 colorado avalanche 1,263% 556.88K nhl.com
76 love island 1,259% 305.71K cbs.com
77 att news 1,235% 2.79K yahoo.com
78 minions 1,213% 163.30K youtube.com
79 justin bieber 1,212% 520.17K yahoo.com
80 nextdoor free and for sale items 1,200% 2.40K nextdoor.com
81 terror on the prairie 1,188% 44.33K imdb.com
82 hcl web email 1,187% 100 office365.com
83 shareef o’neal 1,181% 199.30K espn.com
84 nba draft 2022 1,174% 142.96K nba.com
85 warriors game 1,164% 829.97K youtube.com
86 bishoujomom 1,155% 37.29K twitter.com
87 disinformation 1,146% 22.36K youtube.com
88 emory login 1,142% 1.41K emory.edu
89 outlook school login 1,134% 70 office365.com
90 johnny depp trial verdict 1,126% 24.43K msn.com
91 ethereum price 1,104% 3.5M coindesk.com
92 russia losing war 1,098% 12.04K youtube.com
93 sasuke 1,097% 172.90K youtube.com
94 matt walsh 1,096% 259.91K wikipedia.org
95 house on belmont ave no741 is it listed 1,092% 2.0K realtor.com
96 uncw seaport 1,072% 1.08K uncw.edu
97 target sale 1,063% 5.97K target.com
98 ava majury 1,050% 65.52K instagram.com
99 depp verdict 1,038% 36.70K as.com
100 depp trial 1,037% 32.26K cnn.com

Top 100 most searched keywords in the UK

Following a similar pattern, the terms “youtube” and “facebook” boast massive overall searches in the UK sliding into our second and third spots. Coming in fourth is “bbc news”, which is preferred to the Daily Mail, which is 11th.

What was the number one most searched term in the UK? “Weather”. British people are typically obsessed with the weather, and this trend lasts all year long, from the mild winters through to the (usually) disappointing summers.

Other popular searches include betting related terms such as “bet365”, “lottery”, and “national lottery”.

Most searched keywords on Google UK 2022

# Search terms Monthly Search Volume Yearly Traffic Organic Paid Traffic Leader
1 weather 31.2M 5.4M 5.4M 0 bbc.com
2 facebook 19.2M 87.9M 87.7M 281.40K facebook.com
3 youtube 19.0M 118.6M 116.5M 2.1M youtube.com
4 bbc news 15.6M 85.8M 85.8M 0 bbc.co.uk
5 pornhub 12.5M 10.9M 10.9M 0 pornhub.com
6 amazon 10.2M 50.4M 33.8M 16.6M amazon.co.uk
7 gmail 9.6M 11.5M 11.5M 4.61K google.com
8 premier league 9.4M 2.1M 2.1M 0 youtube.com
9 amazon uk 8.8M 26.4M 18.6M 7.8M amazon.co.uk
10 hotmail 7.6M 57.1M 57.1M 0 live.com
11 daily mail 7.5M 36.8M 36.8M 0 dailymail.co.uk
12 argos 6.7M 19.9M 14.6M 5.3M argos.co.uk
13 google translate 6.4M 7.6M 7.6M 4.55K google.com
14 ebay 6.2M 48.5M 48.5M 24.27K ebay.co.uk
15 ebay uk 6.1M 25.4M 25.4M 22.89K ebay.co.uk
16 just eat 5.7M 13.3M 8.2M 5.0M just-eat.co.uk
17 translate 5.7M 2.9M 2.9M 0 google.co.uk
18 rightmove 5.7M 25.2M 25.2M 0 rightmove.co.uk
19 xnxx 5.6M 3.8M 3.8M 0 xnxx.com
20 universal credit 5.4M 5.8M 5.8M 0 gov.uk
21 twitter 4.9M 19.7M 19.7M 0 twitter.com
22 google maps 4.6M 22.4M 22.4M 2.24K google.co.uk
23 arsenal 4.6M 3.4M 3.4M 0 mirror.co.uk
24 porn 4.3M 3.3M 3.3M 0 pornhub.com
25 news 4.3M 13.0M 13.0M 0 bbc.co.uk
26 google 4.2M 23.6M 23.6M 7.07K google.co.uk
27 bbc sport 4.0M 23.6M 23.6M 0 bbc.co.uk
28 instagram 4.0M 12.9M 12.5M 354.96K instagram.com
29 liverpool 3.8M 1.0M 1.0M 0 liverpoolecho.co.uk
30 premier league table 3.5M 279.51K 279.51K 0 premierleague.com
31 asda 3.5M 12.5M 12.5M 10.01K asda.com
32 indeed 3.4M 21.1M 20.1M 1.0M indeed.com
33 bbc weather 3.2M 8.8M 8.8M 0 bbc.com
34 yahoo mail 3.2M 26.7M 26.7M 2.67K yahoo.com
35 netflix 3.1M 51.9M 51.9M 0 netflix.com
36 xvideos 3.1M 4.6M 4.6M 0 xvideos.com
37 manchester united 3.1M 966.30K 966.30K 0 manchestereveningnews.co.uk
38 next 3.1M 10.4M 10.4M 6.22K next.co.uk
39 tesco 3.0M 12.7M 11.4M 1.3M tesco.com
40 bbc iplayer 3.0M 35.6M 35.6M 0 bbc.co.uk
41 man utd 3.0M 1.0M 1.0M 0 manchestereveningnews.co.uk
42 xhamster 3.0M 6.7M 6.7M 0 xhamster.com
43 nba 2.9M 728.45K 728.45K 0 youtube.com
44 maps 2.9M 11.4M 11.4M 0 google.co.uk
45 guardian 2.9M 13.2M 13.2M 0 theguardian.com
46 ufc 2.8M 279.43K 278.59K 838 ufc.com
47 currys 2.7M 10.4M 10.3M 168.86K currys.co.uk
48 outlook 2.7M 30.2M 30.2M 0 live.com
49 wordle 2.7M 479.76K 479.76K 0 nytimes.com
50 bet365 2.7M 8.7M 7.1M 1.6M bet365.com
51 asos 2.6M 10.3M 10.2M 50.36K asos.com
52 trainline 2.6M 18.7M 17.8M 914.14K thetrainline.com
53 bbc football 2.6M 8.2M 8.2M 0 bbc.co.uk
54 speed test 2.5M 130.93K 115.67K 15.25K speedtest.net
55 gumtree 2.5M 12.2M 12.2M 21.93K gumtree.com
56 chelsea 2.5M 1.5M 1.5M 0 dailymail.co.uk
57 calculator 2.5M 65.64K 65.64K 0 online-calculator.com
58 bbc 2.4M 20.4M 20.4M 0 bbc.co.uk
59 champions league 2.4M 1.1M 1.1M 0 youtube.com
60 b 2.4M 563.05K 553.31K 9.74K diy.com
61 sky news 2.4M 23.4M 23.4M 0 sky.com
62 paypal 2.4M 22.6M 21.6M 925.40K paypal.com
63 ikea 2.4M 2.48K 2.48K 0 ikea.com
64 royal mail tracking 2.4M 11.2M 11.1M 61.52K royalmail.com
65 f1 2.3M 1.8M 1.8M 0 formula1.com
66 chaturbate 2.2M 7.2M 7.2M 0 chaturbate.com
67 skyscanner 2.2M 15.1M 14.9M 235.70K skyscanner.net
68 the sun 2.2M 5.3M 5.3M 0 thesun.co.uk
69 rangers 2.2M 210.54K 210.54K 0 dailyrecord.co.uk
70 screwfix 2.1M 11.9M 11.9M 5.95K screwfix.com
71 john lewis 2.1M 13.1M 13.1M 0 johnlewis.com
72 sainsburys 2.1M 8.3M 7.0M 1.3M sainsburys.co.uk
73 etsy 2.1M 9.6M 5.6M 4.1M etsy.com
74 national lottery 2.1M 9.6M 9.6M 0 national-lottery.co.uk
75 william hill 2.0M 7.37K 5.31K 2.06K williamhill.com
76 m 2.0M 581.77K 567.11K 14.66K marksandspencer.com
77 sports direct 2.0M 29.38K 25.96K 3.42K sportsdirect.com
78 onlyfans 2.0M 126.87K 126.87K 0 onlyfans.com
79 man city 2.0M 644.64K 644.64K 0 manchestereveningnews.co.uk
80 boots 2.0M 26.46K 13.07K 13.39K boots.com
81 tottenham 1.8M 915.79K 915.79K 0 express.co.uk
82 zoopla 1.8M 9.6M 9.5M 114.40K zoopla.co.uk
83 uber eats 1.8M 437.79K 56.34K 381.45K ubereats.com
84 boris johnson 1.8M 3.1M 3.1M 0 theguardian.com
85 newcastle united 1.8M 425.43K 425.43K 0 chroniclelive.co.uk
86 uk news 1.8M 2.4M 2.4M 0 bbc.co.uk
87 autotrader 1.8M 17.8M 17.8M 0 autotrader.co.uk
88 deliveroo 1.7M 134.01K 23.41K 110.60K deliveroo.co.uk
89 yahoo 1.7M 16.7M 16.6M 5.0K yahoo.com
90 whatsapp web 1.7M 19.7M 19.7M 1.97K whatsapp.com
91 marks and spencer 1.7M 8.6M 8.5M 95.45K marksandspencer.com
92 bitcoin price 1.7M 167.56K 167.56K 0 coindesk.com
93 lottery 1.7M 6.5M 6.3M 262.47K national-lottery.co.uk
94 football scores 1.7M 1.4M 1.4M 0 bbc.co.uk
95 linkedin 1.7M 14.4M 14.4M 2.88K linkedin.com
96 porn hub 1.7M 987.18K 987.18K 0 pornhub.com
97 coronavirus uk 1.7M 1.4M 1.4M 0 data.gov.uk
98 london weather 1.7M 2.0M 2.0M 0 bbc.com
99 cex 1.6M 808 808 0 webuy.com
100 reddit 1.6M 4.4M 4.4M 0 reddit.com

Top trending searches UK

One of the biggest search increases grew by a whopping 12,303% month over month from May to June. Which keyword can boast that win, you ask? “Train strikes”. Variations of that same query make up five out of the top 10 trending terms as the UK experienced its largest strike in decades. 

Summer related keywords have also risen to the top as June was heating up. What’s hot and what’s not this season in the UK?

  1. “Watch love Island” lands in our second spot with 13,638% month over month growth.
  2. The term “platinum jubilee” had three entries in the top 100.
  3. As the first case of polio in 40 years was diagnosed in the UK, the keyword “polio” grew a whopping 6,000%, approximately.

Trending keywords by percent traffic increase

# Search terms Traffic Change Monthly Search Volume Traffic Leader
1 ms marvel 22,341% 109.98K wikipedia.org
2 watch love island 13,638% 23.04K itv.com
3 train strike 12,303% 39.74K bbc.co.uk
4 glastonbury weather 10,336% 30.24K metoffice.gov.uk
5 tube strikes 10,127% 27.01K tfl.gov.uk
6 tube strike 9,597% 163.87K bbc.co.uk
7 tfl strike 9,544% 30.62K tfl.gov.uk
8 love island itv 8,863% 12.27K itv.com
9 rail strike 8,281% 25.96K bbc.co.uk
10 polio 6,264% 42.28K wikipedia.org
11 itv 2 5,773% 14.70K itv.com
12 indira varma 3,475% 35.84K wikipedia.org
13 joe root 3,183% 68.58K wikipedia.org
14 platinum jubilee 2,880% 96.89K platinumjubilee.gov.uk
15 dembele 2,841% 64.16K wikipedia.org
16 itv2 2,836% 58.24K itv.com
17 daniel dubois 2,771% 39.08K wikipedia.org
18 beyonce 2,686% 179.97K wikipedia.org
19 iman vellani 2,672% 47.0K wikipedia.org
20 championship news now 2,586% 7.22K newsnow.co.uk
21 the orville 2,569% 55.15K wikipedia.org
22 lauren boebert 2,387% 36.26K wikipedia.org
23 tottenham hotspur news 2,235% 41.0K newsnow.co.uk
24 jamal edwards 2,114% 153.86K bbc.co.uk
25 the midwich cuckoos 2,011% 15.30K wikipedia.org
26 tube strike london 1,958% 21.68K tfl.gov.uk
27 properties in eynsham 1,875% 4.36K rightmove.co.uk
28 newsnow liverpool 1,871% 9.89K newsnow.co.uk
29 free cam4 1,863% 3.58K cam4.com
30 rafael nadal 1,822% 203.15K wikipedia.org
31 rod stewart 1,789% 122.06K wikipedia.org
32 grant shapps 1,768% 28.85K wikipedia.org
33 weather glastonbury 1,653% 14.35K metoffice.gov.uk
34 for all mankind 1,629% 35.04K wikipedia.org
35 sterling 1,560% 86.93K wikipedia.org
36 vecna 1,559% 22.94K wikipedia.org
37 bella deepthroat 1,535% 960 twitter.com
38 elliot page 1,514% 174.72K wikipedia.org
39 kinnporsche (2022) ao3 1,498% 2.05K archiveofourown.org
40 trooping the colour 1,488% 17.06K royal.uk
41 wolves transfer news 1,475% 21.40K newsnow.co.uk
42 england football 1,409% 523.79K bbc.co.uk
43 love island 1,407% 1.0M itv.com
44 ahs 1,399% 27.13K wikipedia.org
45 discord down 1,366% 15.36K downdetector.co.uk
46 weather kirkwall 1,356% 1.57K metoffice.gov.uk
47 fab swing 1,351% 33.85K fabswingers.com
48 running up that hill 1,323% 34.63K youtube.com
49 gemma owen 1,322% 54.63K dailymail.co.uk
50 kate bush 1,304% 191.13K wikipedia.org
51 the boys 1,303% 304.53K wikipedia.org
52 leira_lihan’s 1,277% 90 recurbate.com
53 jubilee 1,262% 92.73K platinumjubilee.gov.uk
54 tom hanks 1,251% 188.05K wikipedia.org
55 bbc sport cricket 1,251% 46.42K bbc.co.uk
56 lacazette 1,236% 71.29K wikipedia.org
57 the mandalorian 1,232% 108.82K wikipedia.org
58 stevenage weather 1,227% 8.58K metoffice.gov.uk
59 barbie movie 1,210% 16.62K wikipedia.org
60 cazoo 1,208% 287.27K cazoo.co.uk
61 queen’s jubilee 1,194% 79.01K platinumjubilee.gov.uk
62 invincible 1,186% 77.97K wikipedia.org
63 charlie heaton 1,167% 126.77K wikipedia.org
64 tomodachi game 1,158% 11.79K myanimelist.net
65 your herefordshire 1,157% 5.39K facebook.com
66 gemma rose owen 1,141% 40.22K instagram.com
67 duckducgo 1,139% 330 duckduckgo.com
68 jubilee celebrations 1,123% 9.42K platinumjubilee.gov.uk
69 the boys imdb 1,123% 5.05K imdb.com
70 starfield 1,123% 70.56K youtube.com
71 missguided 1,121% 317.05K missguided.co.uk
72 noa7794 chaturbate 1,108% 10.99K chaturbate.com
73 loveisland 1,104% 8.23K itv.com
74 ben stokes 1,090% 43.28K wikipedia.org
75 justin bieber 1,069% 103.21K wikipedia.org
76 christian eriksen 1,061% 169.85K wikipedia.org
77 rangers transfer news 1,040% 22.26K newsnow.co.uk
78 love island contestants 1,032% 25.78K radiotimes.com
79 heathrow 1,028% 74.21K heathrow.com
80 sainsbury’s opening times 1,026% 46.73K sainsburys.co.uk
81 drake 1,025% 246.84K wikipedia.org
82 easyjet cancellations 1,023% 6.13K easyjet.com
83 india news 1,023% 52.85K bbc.co.uk
84 jurassic world 1,012% 201.66K wikipedia.org
85 rocket league 1,003% 35.79K rocketleague.com
86 latest chelsea news 1,002% 2.10K newsnow.co.uk
87 nick kyrgios 998% 76.73K wikipedia.org
88 liam payne 998% 117.75K dailymail.co.uk
89 duckduckgo app 990% 840 duckduckgo.com
90 severodonetsk 973% 11.24K sky.com
91 glen powell 947% 28.41K wikipedia.org
92 shakira 946% 170.89K wikipedia.org
93 thomas partey 936% 49.75K wikipedia.org
94 map of london boroughs 933% 2.56K londonmap360.com
95 man united transfer news 930% 77.94K manchestereveningnews.co.uk
96 darwin nunez 930% 146.40K wikipedia.org
97 bale 923% 69.93K wikipedia.org
98 black adam 923% 108.11K wikipedia.org
99 pete doherty 920% 69.60K wikipedia.org
100 kelly piquet 918% 64.25K wikipedia.org

Methodology

Our data covers 40 billion keywords worldwide, and we analyze over 2 terra bytes (TB) of data every day. We used our Keyword by Industry feature in our Keyword Research Tool to create these top searched and top trending keyword lists.

Are you interested in getting more details and learning about more than just the top 100 Google searches? Have a look at Similarweb’s Keyword by Industry feature, to analyze, on a category level, how traffic is driven to any category based on real user searches and real clicks–not just click-through-rate assumptions.

How to find the top most searched keywords list:

  1. In our Keyword by Industry feature, choose all industries, or choose a specific industry you’re interested in.
  2. Then you can look at worldwide data, or choose a country from the country list.
  3. Sort the data by traffic to see the top most searched keywords.

How to find the top trending keywords list:

Follow the same steps, and sort the data by change.

While you’re at it, give the Keyword Generator Tool a try. It automatically generates lists of keywords based on a seed keyword across any language or market. It can help you find anything from exact search terms and long-tail keywords. In addition to hundreds of keyword suggestions, it allows you to see exact search volumes, trends, and which websites win for each keyword.

Use the keyword generator to: 

See which keywords you need. Rank on Google.

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 FAQs

What was the most searched term on Google in the last 12 months?

The most searched term worldwide on Google was “youtube”.

What was the most searched term on Google in the US?

The most searched term on Google in the US in the past 12 months was “weather”.

What was the most searched term on Google in the UK in the past 12 months?

The most searched term on Google in the UK in 2021 was “weather”.

 

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