ITC’s expansion of Souvenir Graphic (Photo-Lettering), Ed Benguiat’s revival of Souvenir (ATF, 1920), originally designed by Morris F. Benton in a single style in 1914. Souvenir Graphic spans five (upright) weights and came accompanied by Souvenir Balloon, a low-contrast variant [PLINC One Liner 1971]. The ITC version spans four weights with newly added matching italics, plus a Bold Outline style. ITC Souvenir was the first typeface to be released by ITC, together with ITC Avant Garde Gothic. Neufville had a (wood type?) adapation in five poster sizes (4, 6, 8, 10, 12 cic) [1970s catalog]. Demibold and Bold weights were adopted by Mecanorma. [Mecanorma 1974] See also Eastern Souvenir, another revival made in 1969 and released by VGC in three upright weights, with narrower proportions and some minor differences.