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mattel.com AI Traffic for March 2026

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
CompanyMattel
Year Founded1945
Employees> 10001
Annual Revenue> $1B
mattel.com
mattel.com

Traffic from AI engines to mattel.com Over Time

mattel.com's AI traffic from chatgpt.com has increased by 61.61% MoM, and its AI traffic from gemini.google.com has decreased by 2.81%. See AI traffic stats for mattel.com in the past 3 months below.

Traffic Distibution Over Time

Top 3 AI Traffic Chatbots

chatgpt.com
chatgpt.com
83.04%
gemini.google.com
gemini.google.com
3.58%
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mattel.com AI Traffic Split Over Time

The total AI traffic to mattel.com in March 2026 was 5.6K. The top AI engine driving traffic to mattel.com was chatgpt.com, accounting for 86.28% of AI visits last month. Drill down into each engine’s traffic share below.

Traffic Split Over Time

Traffic Split

The total amount of traffic sent from AI platforms to the selected competitive set.

5.6K

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Prompts sending AI traffic to mattel.com

Explore the top prompts for mattel.com in March 2026

Prompts
Mar 2026 vs. Mar 2025
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