Butter: the IRL app app analytics for February 28

Butter is where plans happen with people who actually show up. Your friends are busy, flaky or just not into hot yoga at 7am on a Tuesday. We get it. Butter connects you with people nearby who are already planning the things you want to do - from supper clubs to morning hikes to that niche film screening nobody in your group chat cares about. How it works: Discover: Explore clubs, plans and ideas happening around you. Think of it as a feed for your social life - curated by real people. Join: Something catch your eye? Request a place, or save it for when the mood strikes. Host: Have a thing? Post it and make it happen. The right people will come to you. Chat: Get to know everyone before you show up; no walking in cold. Why we're different: You stop waiting on your group chat. No more 'who's keen?' followed by silence. On Butter, people are already interested - that's why they're here. It's not Meetup and it's not a dating app. It's smaller, more intentional, and nobody's standing around in a circle wearing name tags. Think: the plans you'd make with friends, but with people you haven't met yet. Even scrolling feels good. Some of our biggest fans haven't attended a single plan yet. They just love knowing what's out there - and that they could join whenever they want. That's half the point. Melbourne & Sydney. More cities soon.