LEGO® Play app analytics for January 12

LEGO® Play is the safe creative app for all brick lovers, builders, and creators! Step into a world of digital creativity tools where you can create, experiment, and explore your imagination. Play your way! Explore creative ideas Got a passion? Build something out of it with fun creative tools. • Whether you're into building, art, photography or comics, the Creative Canvas tool is where your ideas come to life. • Want to make a film? Use the Stop-Motion Studio and be your own director! • Master builder? The Brick Builder tool lets your make your own fun 3D LEGO creations. • Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures. Make it yours When it comes to play, it’s all about you. Style your avatar, your space, your vibe. It’s your world to express yourself in. • Design your own LEGO avatar and choose fun outfits and accessories. • Create a custom username. • Showcase all your creative builds on your profile. • Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations. • Build multiple homes and create your very own LEGO neighborhood! Join the official LEGO community Discover a safe and creative space to connect with other creators and find inspiration for your next build. • Share your digital art with your friends and the wider LEGO community. • Explore creative ideas from other LEGO fans and your favorite LEGO characters. • See what digital art your friends are creating and support them with comments and reactions. • Use hashtags to discover creations related to your interests. Play fun games Jump into fun LEGO minigames and see how high you can score. Games include: • Lil Wing • Lil Worm • Lil Plane • LEGO® Friends Heartlake Farm Watch LEGO videos Discover fun and inspiring video content! • Watch safe videos and explore creative ideas to inspire your next build! • Dive into stories from your favorite LEGO themes and characters. Play with friends & explore safely LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely. • Verified Parental Consent is required to unlock the full LEGO Play creative building experience. • All user nicknames, creations, hashtags, and comments are moderated before appearing in the safe social feed. Unlock the full experience with LEGO® Insiders Club Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! Ask a parent or guardian to help you sign up. Important information: • The app is FREE and there are no in-app purchases or third-party advertising. • To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details. We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building, kids’ learning, and social networking experience. • You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. • For app support, please contact LEGO Customer Service: www.lego.com/service. • Check if your device is compatible at: https://www.lego.com/service/device-guide. LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2025 The LEGO Group.