8 Things You Can Do for Free With Similarweb Shopper Intelligence

Whether you’re an experienced Amazon seller or just starting to grow your storefront, understanding the market is key to success.

Similarweb’s Shopper Intelligence gives you the data you need to make informed product, pricing, and marketing decisions, and you can now start exploring many of its capabilities for free.

Shopper Intelligence offers unique visibility into Amazon sales, product performance, category dynamics, shopper behavior, and competitive trends. With it, you can validate new product ideas, analyze your rivals, and uncover the shopper behaviors that drive conversions.

With the free Shopper Intelligence account, you can:

• Research product performance

• Estimate category sales

• Spot trending items

• Analyze competitors

• Audit your keyword strategy

• Explore traffic sources

• Understand shopper behavior

• Benchmark top products and brands

And when you’re ready for more, upgrading unlocks deeper insights, historical data, and advanced tracking to accelerate your Amazon growth.

Scroll down for more about what you can do for free.

8 Things you can do for free with Similarweb Shopper Intelligence

1. Perform product research

Discover how any product performs on Amazon, right down to the child ASIN level. With free access, you can analyze estimated monthly sales, revenue, and key engagement metrics for any product page.

This allows you to quickly assess whether a product idea has commercial potential.

Whether you’re exploring a new niche or validating a variation of an existing item, this data helps you make smarter, low-risk decisions before investing in inventory.

Want to see how Shopper Intelligence looks inside the platform? Watch this short overview to learn how Amazon sellers use Similarweb to analyze products, track competitors, and uncover growth opportunities.

(The video highlights capabilities available to paying customers, but you’ll still get hands-on experience with many of these features in the free version.)

2. Estimate sales for different categories

Want to know which Amazon categories are generating the most demand? The free version of Shopper Intelligence lets you view estimated revenue, product views, and conversion rate across categories.

You can explore either Amazon’s own taxonomy or your own custom category groupings, making it easy to forecast performance and compare categories side by side.

For sellers managing multiple brands or lines, this view provides a fast, data-backed way to identify where to focus next.

3. Find trending and top-selling products

Stay ahead of the curve by identifying the top-selling and fastest-growing products across any Amazon category. With filters for sales metrics, reviews, and rankings, you can instantly spot emerging trends and high-performing products.

This is a powerful, free way to discover market opportunities, gauge consumer interest, and decide which products to prioritize for sourcing or advertising.

4. Analyze competitor sales performance

Benchmark your brand against up to four competitors to understand where you stand in the market. Shopper Intelligence helps you identify strengths, weaknesses, and key differences in marketing distribution.

See what products drive your competitors’ success, which channels bring them shoppers, and how their sales trends compare to yours.

These insights help shape your pricing, product positioning, and promotional strategies.

5. Audit your keyword strategy

Amazon search visibility can make or break your sales. Use the free AI-powered Amazon keyword research agent to uncover long-tail keywords and search topics most valuable to your marketplace optimization or Amazon PPC campaigns.

You can also measure share of search, track organic and paid click trends, and benchmark performance against your competitors, all within the same interface.

It’s a practical way to ensure your listings align with what real shoppers are searching for.

6. Analyze top Amazon products and brands

The free Top Amazon Products & Brands section in Similarweb offers a broad look at leading items and brands across categories.

While this ranking view is less granular than the paid Shopper Intelligence module, it’s ideal for spotting market leaders, popular items, and general trends across the platform.

For new sellers, this is a simple, data-backed way to understand where consumer attention is directed.

7. Explore traffic sources

Shopper Intelligence tracks shopper journeys within and beyond Amazon. You can see which channels from Google are driving traffic to Amazon listings, and referrals to Amazon brand stores and paid search ads, drive the most traffic to product pages and checkouts.

This information helps you optimize your marketing mix, identifying the sources that convert best and where your competitors are focusing their spend.

8. Understand consumer behavior

Understand how Amazon shoppers browse, compare, and purchase. Shopper Intelligence reveals cross-shopping behavior, showing where consumers go before or after visiting your listings.

You’ll see which competing products or brands they consider, giving you a clearer view of how buyers make decisions and where you can capture more market share.

For example, if shoppers often view your competitor’s brand before purchasing yours, that’s a sign to optimize your listing page or target those shoppers through paid campaigns.

How to get started with a free Shopper Intelligence account

Getting started with a free trial is easy:

1. Go to Similarweb Shopper Intelligence and click on: “Get started for free”.
2. Sign up with your email.
3. Complete the sign-up process so we can tailor the platform to your business needs.

You’ll get access to the free tools outlined above with full platform discoverability and functionality inside. The only limitation is that the data is delayed by three months. No credit card required.

Who can benefit from a free Shopper Intelligence account?

Shopper Intelligence is designed for anyone selling or planning to sell on Amazon, as well as brands and retailers looking to compete effectively in the ecommerce space. Whether you’re exploring new categories or scaling your market presence, it gives you the insights needed to make smarter, data-driven decisions.

Here’s who can benefit most:

• D2C brands and retailers: Understand how Amazon impacts your category, analyze competitive pricing and market share, and identify opportunities to win consumers back through smarter positioning
• Agencies and consultants: Power your client strategies with accurate Amazon sales, keyword, and category data that drive better performance and measurable results
• Retail analysts and ecommerce professionals: Uncover category dynamics, sales trends, and consumer behavior patterns to inform strategic decisions and growth initiatives
• Brand owners and manufacturers: Track category trends, monitor brand share, and measure how your products perform compared to competing brands on Amazon and beyond
• Amazon sellers: Validate new product ideas before launch, identify high-potential keywords, and benchmark performance against competitors to find your next growth opportunity

A few final (free) thoughts

These eight features are just the beginning of what’s possible with Shopper Intelligence. With free access, you can explore Amazon market data, test new ideas, and benchmark your performance, all before committing to a paid plan.

When you’re ready, upgrading to a full Shopper Intelligence subscription unlocks deeper insights, historical data, and competitive tracking capabilities to help you grow faster on Amazon.

by Daniel Schneider

Principal Product Marketing Manager

Daniel brings 10+ years of marketing experience, specializing in both B2B and B2C audiences. He thrives at managing delivery of projects, consistently developing concepts that drive impact.