The Leading Amazon Sales Analysis Tool
Real-time visibility into sales performance and shopper behavior. View weekly, ASIN-level insights across any category, brand, or product.
Trusted by the best digital brands
Use granular Amazon performance data to drive smarter decisions
Weekly granularity
No more planning your promotions and product assortments with outdated data
Full brand visibility
Track how your brand performs over time (weekly/monthly) by category, products or keywords
Shopper journeys
Stay ahead of shifting consumer behavior with full-funnel insights and demographics.
Benchmark performance
See how your competitors perform across products, keywords, and categories over time
Gain a complete understanding of your category
Category Sales Performance
Full category visibility across brands and products
Amazon category insights for units sold, revenue, product views, and conversion rates over time. Analyze top brands, products, and subcategory performance. Drive traffic by getting a clear understanding of who's rising, what consumers are buying – and why.
Brand Sales Performance
Track any brand's sales and traffic trends
Analyze a brand's sales, revenue, product views, and conversion rates. Identify top-performing products, seasonality shifts, and consumer trends week-over-week or month-over-month. Use traffic source breakdowns to drive more traffic to your best-performing products.
Product Performance
ASIN-level insights on sales and conversions
Analyze products based on Amazon product URLs, a list of up to 1,000 ASINs, or large grouped product sets, customized to your needs. Historical data on product analytics for units sold, revenue, views, price, ratings, reviews, and more. Use PDP-level insights to drive more traffic and improve your conversions.
Benchmark Sales Performance
Compare your performance against any competitor
Compare brands, categories, or brand-category combos. Track sales, traffic, and conversion vs. competitors. Run smarter campaigns with shopper behavior insights – understand which competitor products your customers view and what else they buy. Optimize targeting and retention strategies.
Built for teams driving Amazon performance
Ecommerce & Marketplace Teams
Track performance across Amazon and marketplaces
Ecommerce & Marketplace Teams
Monitor sales, traffic, and conversion trends- Track ASIN-level performance across categories
- Identify top-performing products and gaps
- Act faster on marketplace opportunities
Category & Commercial Teams
Understand category trends and competitive dynamics
Category & Commercial Teams
- Track category performance over time
- Identify shifting demand and seasonality trends
- Benchmark brands and products against competitors
- Spot opportunities to grow category share
Brand & Marketing Teams
Align campaigns with shopper behavior and demand
Brand & Marketing Teams
- Understand shopper journeys and conversion drivers
- Identify products driving traffic and sales
- Optimize campaigns based on real behavior
- Improve targeting using competitor insights
Data & BI Analytics Teams
Turn Amazon data into actionable insights
Data & BI Analytics Teams
- Analyze sales, traffic, and conversion data
- Track trends across products and categories
- Build insights across brands and competitors
- Support teams with data-driven recommendations
Unmatched Amazon coverage
Just a few reasons why our data is unique
- Full-funnel visibility into shopper actions - from search to click to conversion
- Weekly granularity - stay on top of shopper behavior shifts and plan promotions with confidence
- Child ASIN-level data - eliminate guesswork on which product variants drive the most sales
- Coverage across top Amazon marketplaces - USA, Canada, UK, Germany, France, and Italy
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
You'll get weekly data on units sold, revenue, traffic, conversion, and more, at the category, brand, and product level (including child ASINs).
Unlike other tools, Similarweb’s Retail Intelligence is built for brands and provides full-funnel insights, shopper journey tracking, and competitive benchmarking.
Yes, benchmark your sales, revenue, traffic, and conversion against competitors by brand, category, or product set.
Absolutely. Discover keyword performance, traffic sources, and conversion trends to optimize media spend.
