Shopper Insights Brands Actually Act On
Trusted by the world’s best brands
What makes Similarweb shopper data unique
Full-funnel visibility
See the complete shopper journey, from top to middle funnel demand and discovery down to shelf performance.
Market data, not 1P only
Always-on shopper intelligence built from observed behavior, giving you a continuous view of how consumers actually research and buy.
Cross-retailer visibility
Compare performance consistently across Amazon and 650+ retailers with a unified category view, ensuring faster, more reliable performance analysis.
Data your way
Access insights through the platform or connect them directly to your workflows via API, Data Feeds, AI Studio, and MCP.
Everything your brand needs to win the shelf
Digital Shelf Analytics
Track shelf execution against real consumer demand
Connect real consumer demand with keywords and content gaps, pricing issues, and visibility problems, so you can prioritize the fixes that actually move sales.
Consumer Demand Insights
See where shopper traffic really comes from
See the search, traffic, and channel mix behind every product view - from Amazon and Google to social and retail media - and invest where demand is growing.
On-site Search Optimization
Win the keywords shoppers are likely to buy on
Understand category demand, benchmark paid versus organic visibility, and capture share on the highest-intent search terms.
Cross-Retail Shopper Behavior
See cross-shopping, basket, and loyalty in one place
Find out which competitors your customers are also considering, what gets added to the cart alongside your products, and when shoppers return, so you can protect shares.
Marketplace Optimization
Outpace competitors across every marketplace
Track competitor sales, identify high-ROI keywords, spot assortment gaps, and align retail media spend with real shopper demand, all at weekly SKU-level granularity.
Shopper data for every team
Consumer Insights Teams
Understand the shopper deeply
Consumer Insights Teams
Replace slow survey research with always-on behavioral signals- Track how shopper attitudes shift across categories and seasons
- Identify which consumer segments drive growth vs. churn in your category
Brand & Trade Marketing
Activate with precision
Brand & Trade Marketing
- Align brand campaigns with real-time shopper demand data
- Build trade plans backed by category-level purchase intent
- Measure how retail activations shift brand visibility and traffic
Category Management
Win the category, not just the shelf
Category Management
- Bring shopper behavior data into retailer category conversations
- Identify assortment gaps using real demand signals, not sell-out data
- Build a shared category view that strengthens retailer partnerships
Market Research & Strategy
Ground strategy in real shopper behavior
Market Research & Strategy
- Validate strategic hypotheses with behavioral data at scale
- Track competitive dynamics and category shifts across markets
- Deliver consumer and shopper insights that drive portfolio decisions
Unmatched retailer coverage
More Retail Intelligence use cases and features
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Monitor availability, pricing, content and rankings across retailers using real shopper demand data.
Track competitor pricing and promotions to protect your margins and stay competitive.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
Shopper insights reveal how consumers discover, research, compare, and purchase products online. Similarweb delivers these insights through behavioral shopper intelligence captured across Amazon marketplaces and 650+ retailers, including search activity, product views, category navigation, traffic sources, and purchasing trends. The result is an always-on view of shopper behavior, refreshed weekly.
Traditional shopper research often relies on surveys, focus groups, or sales data. While valuable, these approaches can be slow, limited in scale, or focused only on completed purchases. Similarweb connects the full shopper journey - from demand and discovery through shelf performance and sales - using continuously updated behavioral signals.
Yes. Analyze performance by brand, category, retailer, country, and time period. Benchmark traffic share, search visibility, product engagement, and competitive positioning to understand where you're gaining or losing share.
Our data is refreshed weekly, giving you consistent trend-level visibility into category performance and market shifts. Custom reporting and data feeds can be configured with your team for additional cadence requirements.
Yes. Access data your way, via Similarweb's Retail Intelligence platform, or pipe it directly into your own tools. Similarweb supports integration via API, Data Feeds, and a Data Hub, so your team can connect shopper data to Tableau, Power BI, Snowflake, or any other analytics stack.
Yes. Similarweb supports connectivity to AI tools via MCP (Model Context Protocol), allowing you to pull live shopper data directly into AI assistants and agents. This means your team can query category trends, competitor performance, and demand signals conversationally, without leaving the tools they already use.
