Most Searched Things on Google in November 2025

Stay up to date with the latest Google searches using our fresh keyword data. Discover the top searches during these new times and download the full 1K keyword lists for the Global, US, and trending searches.

Using Similarweb’s fresh keyword data, I’ve compiled updated lists of the most searched Google queries in November 2025.

These insights can help marketers understand:

• How target audiences are searching right now, across markets and moments
• What trending searches are actively driving organic discovery
• Where gaps may exist in content or acquisition strategies
• Which topics and themes should shape the 2025 roadmap

Let’s break down what dominated search this month.

Summarize with ChatGPT | Google AI | Perplexity | Grok

What are the most popular Google searches worldwide?

Here’s a sneak peek into the full list of the top 1,000 Google searches, which you can download below.

Worldwide key stats

• Top Searched Keyword: gemini
• Search Volume: ~163.8M
• Top Traffic Leader: gemini.google.com
• Total Volume of Top Keywords Provided (Top 100): ~7.9B
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Dataset (Top 100): 341

Takeaway:

• “Gemini” is the clear global search leader, generating over 163 million searches and the highest traffic share in the Top 100. This confirms that AI assistants, particularly Google’s own AI ecosystem, are now deeply embedded in everyday search behaviour worldwide.
• AI-related queries appear repeatedly across the Top 100 (e.g. gemini ai, ai, gemini 3, janitor ai), showing sustained interest not just in a single brand, but in AI tools and capabilities more broadly.
• YouTube.com is the most common traffic leader, driven largely by sports, entertainment, and live-event searches (NFL, NBA, football leagues, cricket matches, and TV shows), highlighting the platform’s dominance for real-time and visual content consumption.
• Sports-related searches make up a significant share of the Top 100, spanning global football leagues, American sports, cricket, UFC, and Formula 1. This reflects how live schedules, scores, and highlights consistently drive repeat, high-volume searches.
• Utility searches such as weather, maps, speed test, and their local-language variants remain among the highest-volume terms, reinforcing Google’s role as a daily-use tool for practical, recurring needs.
• Despite extremely high total search volume, traffic is distributed across hundreds of different destination sites, showing that global search demand is highly fragmented, with users navigating to different platforms depending on intent, video, official sites, commerce, news, or tools.

What are the most popular Google searches in the US?

US key stats

• Top Searched Keyword: nfl
• Search Volume: ~77.6M
• Top Traffic Leader: nfl.com
• Total Volume of Top Keywords Provided (Top 100): ~1.1B
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Dataset (Top 100): ~120

Takeaway:

• “NFL” is the most searched keyword in the U.S. Top 100, generating nearly 78 million searches, reinforcing the league’s dominant role in American search behaviour during the season.
• Sports-related queries overwhelmingly dominate the Top 100, with NFL, NBA, college football, UFC, and team-specific searches appearing repeatedly. This highlights how live games, scores, standings, and player news drive consistent, high-intent search demand.
• YouTube.com is the most common traffic leader, reflecting U.S. users’ strong preference for video highlights, live reactions, and real-time sports coverage over static content.
• AI-related searches (including gemini, gemini ai, and gemini 3) rank prominently, showing that AI tools are becoming part of everyday search behaviour alongside sports, news, and utilities.
• News and political queries, such as government shutdown and Trump, appear frequently, indicating heightened interest in real-time national developments.
• Despite high overall search volume, traffic is spread across around 120 different destination sites, demonstrating a diverse digital ecosystem where users navigate between official league sites, media outlets, social platforms, and AI tools depending on intent.

What are the most trending Google searches?

Trending terms key stats

• Top Trending Keyword: nfl
• Search Volume: ~77.6M
• Top Traffic Leader: nfl.com
• Total Volume of Top Keywords Provided (Top 100): ~1.2B
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Dataset (Top 100): ~110
  

Takeaway:

• “NFL” leads trending search demand with nearly 78 million searches, confirming that live sports events and ongoing seasons are the strongest drivers of short-term search spikes.
• Sports dominate trending searches, with NFL, NBA, college football, UFC, and team-specific queries appearing consistently throughout the Top 100. This reflects highly event-driven, time-sensitive behaviour, tied to games, standings, and breaking sports news.
• YouTube.com is the most common traffic leader across trending terms, highlighting users’ preference for instant video access, including highlights, live reactions, press conferences, and analysis.
• AI-related searches (such as gemini and gemini 3) trend alongside sports, showing that product updates and platform developments can also trigger sharp, short-term increases in search interest.
• Entertainment and pop-culture moments (TV series, actors, upcoming releases) surface frequently, but tend to cluster around specific news cycles, reinforcing the reactive nature of trending demand.
• Compared to evergreen search lists, trending keywords show faster volume spikes and quicker drop-offs, making them especially valuable for identifying immediate opportunities tied to live events, announcements, or cultural moments.

Where can you find data on the top Google searches?

To create these lists, I used Similarweb’s Demand Trends feature and Keyword Research Tool, here’s a quick breakdown of how I did it:

1. In the Market Analysis suite, go to ‘Demand Trends’
2. Select ‘All Industries’ as shown below, or – to get a more targeted list – choose a specific industry
3. Select either ‘Worldwide’ data or a specific country in the country filter on the top right
4. For the trending terms I filtered the data based on ‘Trending Terms’

Then, to sort by traffic (like I did) or for other further analysis, download the full list and filter from there.

Methodology

I updated this page in December 2025 using data from November 2025. This provides you with an accurate and reliable view of the search landscape and top searches during that period.

The lists are for worldwide, US and trending terms.

I have included: average monthly search volume, traffic (how many of the searches end up going to a website), traffic share, and the traffic leader.

Similarweb Search Intelligence allows you to view things people search for by country and industry. Our data covers billions of keywords worldwide (we’re constantly growing our keyword list each and every day, with real searches as they happen), and we analyze over 2 terabytes of data each day.

FAQs

What is the most searched keyword globally in November 2025?

The most searched keyword worldwide in November 2025 is “gemini”, with roughly 163.8M searches. This reflects the continued surge in global interest around AI assistants and Google’s Gemini ecosystem.

What is the most searched keyword in the US in November 2025?

The most searched keyword in the U.S. in November 2025 is “nfl”, with about 77.6M searches. This is consistent with strong seasonal demand for game schedules, scores, standings, and highlights.

What is the top trending Google search in November 2025?

The top trending keyword is also “nfl”, at around 77.6M searches, showing how live sports and ongoing seasons can dominate short-term spikes in search interest.

What types of keywords dominated global search trends in November 2025?

November’s global Top 100 is led by AI-related terms (e.g., gemini, gemini ai, ai, gemini 3) alongside major categories like sports, utility searches (maps, weather, speed test), and entertainment.

Why is YouTube such a common traffic leader in these lists?

Across Global, U.S., and Trending terms, YouTube is the most frequent traffic destination because many of the highest-demand searches are tied to real-time or visual-first intent, like sports highlights, live reactions, entertainment clips, and breaking updates.

What’s the difference between “Top Searches” and “Trending Terms” in this report?

Top Searches reflect consistently high-demand queries (evergreen or seasonal). Trending Terms surface searches that are spiking in interest, often driven by news cycles, live events, and cultural moments, making them especially useful for identifying short-term opportunities.

How can marketers use these Google search insights?

Marketers can use these lists to spot content gaps, prioritize SEO and acquisition efforts, build campaign angles around high-intent topics, and monitor fast-rising trends that signal new demand across organic channels.

Do these lists include branded and non-branded keywords?

Yes. The lists include a mix of branded queries (e.g., gemini) and non-branded or utility terms (e.g., weather, maps), giving a fuller view of both discovery and habitual search behavior.

by Maayan Zohar Basteker

Senior SEO Specialist at Similarweb

Maayan is a senior SEO specialist with 7+ years of experience in SEO. She loves complex research projects, creating SEO strategies and performing technical audits.