Top Trending Keywords on Google

When it comes to data, you know we lead this field, starting from the most searched terms to the most asked questions on Google.

And now, when the way people are searching is starting to change, I had to take a look at what’s trending.

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I checked the percentage increase in search volume from one month to another to see the impact of seasonal trends, social media trends, and timely news on searches all over the world. With Similarweb data from our super powerful market research tool, we teach you how you, as a business, can make the most of these trends.

So let’s have a sneak peek at the numbers and see what searches were getting the most hits recently worldwide, in the US, and in the UK.

What are the top trending keywords on Google in the world?

Global Key Stats: What can we learn from the top global keyword trends?

• Top Trending Keyword: orv read
• Search Volume Change: 6,587,185%
• Top Traffic Leader: bing.com
• Most Common Traffic Leader: youtube.com (205 occurrences)
• Unique Traffic Leaders Among Top 100: 438

Takeaway

• The keyword “orv read” is experiencing exponential growth, likely driven by a viral topic, app feature, or niche content trend that exploded across multiple geographies.
• YouTube’s dominance globally underscores the platform’s central role in serving user intent across entertainment, education, and “how-to” content.
• The spike in non-English and cross-market terms suggests increasing globalization of trending topics; users worldwide are interacting with similar cultural or media events simultaneously.
• The high diversity in traffic leaders (438 unique domains) reflects a fragmented web ecosystem where users land on specialized websites, news sources, shopping platforms, and forums, signaling the need for brands to diversify their SEO presence.
• Brands looking to capture global interest must pay attention to emerging terms from multiple languages and cultural trends, even those that seem initially niche or localized.

What are the top trending keywords on Google in the US?

US Key Stats: What can we learn from the top US keyword trends?

Top Trending Keyword: juelz ventura

Search Volume Change: 45,523,238%

Top Traffic Leader: imdb.com

Most Common Traffic Leader: youtube.com (85 occurrences)

Unique Traffic Leaders Among Top 100: 366

 Takeaway

• The surge in searches for “juelz ventura” suggests a spike in interest around adult or celebrity content, reflecting the continued dominance of entertainment and personal curiosity in U.S. search behavior.
• Other high-ranking terms include financial calculators and utilities, indicating a parallel user interest in practical, informational tools.
• Despite the focus on adult content, domains like calculator.net and imdb.com show a broader behavioral range: from personal finance and productivity to film and pop culture.
• The spread of 366 unique traffic leaders confirms a relatively high diversification of destinations; users don’t just go to a few main hubs, but are exploring various informational and niche platforms.
• For marketers, tapping into video, adult, financial, and celebrity trends can offer windows of high-traffic opportunity if approached strategically and ethically.

What are the top trending keywords on Google in the UK?

UK Key Stats: What can we learn from the top UK keyword trends?

• Top Trending Keyword: auhneesh nicole
• Search Volume Change: 81,273,812%
• Top Traffic Leader: instagram.com
• Most Common Traffic Leader: youtube.com (85 occurrences)
• Unique Traffic Leaders Among Top 100: 423

Takeaway

• The explosive growth in searches for “auhneesh nicole” suggests a sudden public fascination, potentially tied to a viral TikTok or Instagram personality or a newsworthy incident.
• YouTube’s dominance in the UK confirms its centrality to digital behavior across all age groups, often acting as the first point of interaction for trending people, events, or tutorials.
• The large number of unique traffic leaders (423) signals that users in the UK are actively exploring beyond the main platforms, possibly landing on forums, blogs, or niche ecommerce pages.
• UK search behavior shows a distinct blend of social media-driven curiosity and information-seeking, especially with keywords tied to influencer culture and breaking news.
• This pattern reinforces the importance of agile content strategies, marketers must be quick to capture traffic on emerging names, topics, and hashtags, especially when fueled by social media.
• To capitalize on this, SEO teams should monitor viral names or events in the UK market and rapidly produce landing pages, blog content, or video breakdowns.

Methodology 

I analyzed the monthly search volume trends to determine the top trending searches on Google in the US, UK, and worldwide for 2025.

• Date range: June 2025 vs. July 2025
• Calculation: To find trending data, we took the percentage increase in monthly search volume from June to July
• Data: Search data is from Similarweb’s Demand Trends feature (full how-to below)

Our data is the freshest and most accurate on the market because we use real-user data, which means you can pick up on trending keywords and their search volume as soon as they’re on the up (and not a month later…).

How to find trending searches?

To build these lists, I used the Demand Trends feature within Similarweb’s Market Analysis tool. Here’s how you can do it:

1. Open the Market Analysis suite and navigate to Demand Trends.
2. Choose “All Industries” to get a broad overview, or select a specific industry for more targeted insights.
3. Use the country filter in the top-right corner to select either “Worldwide” or a particular country.
   Apply the “Trending Terms” filter to narrow the data.
4. Sort the results by change, or download the full list for more in-depth filtering and analysis.

FAQs

What was the number one trending term in the world in July 2025?

The top trending term on Google worldwide for July 2025 was ‘orv read’, which sent most users to bing.com, though it also fed traffic into niche reading or digital content hubs.

What was the number one trending term in the US in July 2025?

The top trending keyword in the US for July 2025 was ‘juelz ventura’, with search traffic primarily directed to imdb.com and adult content platforms such as xvideos.com.

What was the number one trending term in the UK in July 2025?

The top trending keyword in the UK for July 2025 was ‘auhneesh nicole’, with users most often landing on instagram.com, pointing to rapid virality from social media or influencer-driven interest.

How do I find trending keywords?

It’s simple! Using the Similarweb platform, navigate to the Demand Trends section. From there:

• Select your desired time range and region
• Apply the “Trending Terms” filter in the table
• Sort by Search Volume Change to discover what’s surging right now

Why should marketers care about trending keywords?

Trending keywords reveal real-time user interest, helping marketers jump on viral moments for content or campaigns and stay ahead of the curve in competitive SERPs.

by Maayan Zohar Basteker

Senior SEO Specialist at Similarweb

Maayan is a senior SEO specialist with 7+ years of experience in SEO. She loves complex research projects, creating SEO strategies and performing technical audits.