Never Miss a Consumer Trend: Open Up Demand Analysis (Now)

Understanding consumer behavior is crucial to optimizing product-market fit, understanding seasonal trends, and maximizing revenue.  

It’s the key to success. 🏆

Wouldn’t it be great if there was a tool that was specifically designed to identify micro-consumer demand opportunities, evaluate the search volume for any keyword or list, understand the next step of your users’ journeys by tracking the click traffic…

Well, it exists. Demand Analysis is designed to enable insights, strategy, business development, and marketing teams to dive deep into consumer trends like never before.

With Similarweb’s Demand Analysis, you can understand macro and micro consumer trends to:

• Maximize revenue: Identify new growth opportunities and increase digital market share in a highly competitive market
• Optimize product-market fit: Align products with evolving consumer needs, improving product development and positioning
• Minimize disruption: Stay ahead of emerging trends to seize opportunities before competitors do 

Try it now!

Or watch our webinar to see it in action:

Why Choose Demand Analysis?

1. Data you can take action on

Consumer preferences change quickly in the digital world, often outpacing analysis from surveys. Social listening overlooks those who do not actively engage and opinions are often biased. Furthermore, customer surveys can be unreliable, and Google Trends doesn’t capture post-search behavior. 

With Similarweb you can track the full customer journey. Demand Analysis is the ideal place to start, from initial searches, providing macro and micro trend insights for audiences beyond social media analytics and Google Search.

2. Speed to insights –  faster than ever

Companies rely on manual keyword grouping and analysis for trend prediction, which is highly time-consuming.

To grow digital share in a competitive market, businesses need granular, real-time visibility into consumer demand. Demand Analysis instantly delivers key insights, answering critical business questions with speed and precision.

3. Greater monetization potential for your business 

We understand quantifying the value of a trend and analyzing the size of demand is critical for you. Validate your findings and evaluate monetization potential to ensure you’re investing your efforts in the right direction.

Don’t miss out on understanding consumer demand at a granular level.Check out Demand Analysis and stay ahead in today’s competitive market.

What can your business get from Demand Analysis?

The key values that customers can derive from Demand Analysis. 

🌱 Grow your business: Demand Analysis allows you to identify micro-consumer demand opportunities and launch the right products.

📦 Optimize product-market fit: Offer products that align with rising consumer needs. Easily contextualize performance for reporting and buy-in. 

🥇 Stay ahead of the competition: Track evolving customer trends and seize opportunities before your competitors do. 

📊Strategic decision-making: Is demand up or down? If so, is there a competitive advantage, which can be used to drive traffic or develop products?

💡 Gain real-user insights: Examine macro and micro trends, then use market analysis to assess market share and seize opportunities.

How can you capture consumer trends with Demand Analysis?

Let’s look at an example highlighting its value – the rise of non-alcoholic beverages. 

The demand for non-alcoholic drinks is soaring. But many brands aren’t keeping up with the innovative and fun products consumers are interested in. Let’s take a look. 

Non-alcoholic drinks searches rose 26% (YoY) between February 2024-to-January 2025, according to Similarweb Demand Analysis. The US (+31%) and Australia (+23%) are the leading markets. There’s also notable growth in the UK (+17%).

Consumers seeking non-alcoholic alternatives don’t associate their search with a specific brand or drink type. Instead, they explore content, recipes, and recommendations. 

Here’s something interesting. Similarweb data shows a rising interest in Mocktails, with searches up 20% YoY: including a 33% spike in Canada.

A big opportunity is emerging. Similarweb’s US paid traffic data reveals a growing number of brands utilizing this trend to promote Tequila and Gin alternatives or crafted non-alcoholic cocktails. Who will be the next retailer and beverage brand to satisfy consumer demand for fun non-alcoholic drinks? 

Incidentally, you can get the full report here. We’ve also produced some similar insights on some changes in the UK sportswear market. Of course, you can easily get insight on anything by switching to Demand Analysis. 

What can we learn from these trends?

These valuable demand trends can fuel product portfolios and investment – as well as marketing strategy – decisions for major CPG  brands.

Companies already operating in the ‘health-conscious’ sector can enhance their marketing efforts by prioritizing these specific areas, seizing the growing demand for ‘gluten-free’ and ‘dairy-free’ chocolates.

by Roie Gortler

Senior Product Marketing Manager

With 10+ years in product marketing, strategy, branding, and PR, Roie has driven growth at top agencies and tech firms through product launches and go-to-market strategies.