Similarweb Product Updates: The November 2024 Edition

As November fades into December and the holidays take center stage, it’s the perfect time to look back at the digital stories that turned heads last month.

From social media shake-ups to Black Friday winners, November had no shortage of excitement. Here are three standout moments:

• Bluesky finds its moment: After years of steady build-up, Bluesky usage surged 519% in the US, drawing users from X as election season tensions rose. It’s now hot on Threads’ heels in the social media race.
• ASOS leads Black Friday fashion: In the UK, ASOS captured the most consumer attention this Black Friday, outpacing high-street staples like M&S and H&M.
• ChatGPT breaks records on its second birthday: November traffic hit a stunning 3.7 billion visits, marking a 115.9% year-over-year surge.

While these stories dominated the headlines, we’ve been busy behind the scenes with product updates to keep your strategies sharp and your insights impactful.

Here’s what was new in November:  

A smarter report menu in Data Exporter

We’ve just rolled out an updated navigation menu in the Data Exporter to make finding datasets and metrics a breeze.

Here’s what’s new:

• Easier Navigation: Quickly search and access the right datasets with our new categories and search bar.
• Dataset Previews: See key details like supported devices, historical data, and metrics upfront.
• Popular Datasets Highlighted: Spot the most-used datasets in no time.

Start building your reports with the data you need—faster and smarter.

Rank Tracker competitive tracking increase

Seeing double on Rank Tracker? Don’t adjust your glasses, we’ve doubled the number of core competitors you can track from 5 to 10. So while the competitive report still shows your top 100 competitors, with core competitor tracking you can keep close tabs on the competitors you care about most.

Historical data in Website Keywords

Our Website Keywords feature now lets you dive into historical data with a 12-month date picker. Analyze trends back to January 2023, compare organic, paid, and total search, and spot keyword gaps or opportunities across up to five websites.

New vs. Returning Visitors: Navigation enhancement

Analyze retention metrics like never before. Now, you can track the ratio of new users vs. returning users over time for your site and the competition. Better yet? The metric is now part of the Traffic & Engagement page, giving you easy access to user trends in the right context.

Market Players: Period-over-period view

Quickly spot changes in market share and performance with the new period-over-period view on the Market Players page.

Keyword list generator

Our Keyword List Generator in Demand Analysis just got even better thanks to a revamped suggestion pop-up. We’ve made it easier than ever to create a keyword list by enhancing both the interface and the suggestions themselves. Now, keyword phrasing and relevance scores are seamlessly combined into a single, optimized list—helping you find the best options in just one click.

Marketing Channels

Easily identify and compare shifts in marketing channel performance with our updated Marketing Channels tool. Analyze traffic period-over-period, with detailed breakdowns for both mobile and desktop. Choose how you view channel distribution changes—by percentage or volume—based on your needs. Then, decide whether to analyze the competition by “domain” or by specific “channels,” depending on what information you need.

Geo map and country domain

Find a clearer and more tangible visualization of the winning sites by country. With a tangible global map visualization of website traffic per country, you can get a real competitive share of each brand and a better representation of each market, including the ability to include all country domains.

More updates to brighten your holiday season

by Adelle Kehoe

Director of Content Marketing

Adelle is passionate about content and has a strong background in content creation, SEO, and marketing. She has helped companies of all sizes enhance their online presence.