June Product Updates – GenAI Visibility & Sales Signals Galore

Want to see AI visibility, a sleeker search experience, or smarter sales signals in your browser?

Well, this month’s Similarweb updates are all about helping you move faster and dig deeper to find what you want. And of course, we’ve even added a few more power tools to your Similarweb dashboards.

Ready? Let’s go…

Web Intelligence

GenAI Visibility – your brand’s AI report card

You know your brand needs to make a good impression. But now, an AI is writing your reviews and opinions on it.

So understanding how your brand appears in these GenAI answers is crucial.

What can you do?

Try our new GenAI Visibility tool in Web Intelligence. It’ll deliver insights into:

• How often is your brand mentioned in AI-generated responses
• The context and prompts leading to your brand’s inclusion
• Benchmarking against up to 30 competitors

These features will enable you to optimize your content strategy for better representation in AI-driven search results.

AI traffic compare mode – side-by-side analysis simplified

Understanding how different websites perform in AI-driven traffic is more straightforward with our enhanced AI Traffic Compare Mode.

This feature allows you to:

• Compare AI-generated traffic across multiple websites simultaneously
• Identify which landing pages are most effective in attracting AI-driven visitors
• Assess the prompts and queries leading to traffic for each site

By analyzing prompts and landing pages side-by-side, you can uncover strategies that work and areas that need fixing.

It’s like being a sports commentator with access to every team’s playbook during the big game.

Demand Analysis update – effortlessly compare trends

Our Demand Analysis tool now includes a one-click comparison feature. Sounds simple but it brings the ability to:

• Assess multiple trends side-by-side for better decision-making
• Evaluate alternative product launches or market entries
• Identify consumer shifts and emerging opportunities with greater ease

Shopper Intelligence

New Shopper homepage – your gateway to consumer insights

Some intelligence apps are like a kid’s bedroom. Lots of nice toys are spread all over the floor, and you can never find what they want.

If that’s you, you’ll love the new Shopper Intelligence homepage. It’s a centralized hub for all your ecommerce consumer insights. 

Key features include:

• Quick access to key metrics like market share, brand performance, and emerging product trends
• Streamlined navigation to help you find the data you need faster
• Enhanced visualization tools for better data interpretation

This update ensures you can swiftly move from data to actionable insights, making it a clearer and cleaner place to get what you need.

Sales Intelligence

Advanced search redesign – find leads faster

Finding quality leads can be like speed dating in a pitch-black room while wearing oven mittens: lots of fumbling and awkward misconnections.

Here’s something that’ll bring you closer to your ideal customer.

Our Advanced Search tool in Sales Intelligence has gone through a redesign to enhance usability and efficiency. Key improvements include:

• A simplified filters panel with industry-relevant default settings
• The ability to pin frequently used filters for quick access
• An option to run one-off searches without saving, keeping your workspace uncluttered

These changes turn on the lights to make it easier to identify and prioritize the high-potential leads you need.

Generate leads by signals – combine multiple indicators seamlessly

Building on our Advanced Search improvements, you can now combine multiple sales signals in a single search. This functionality allows you to:

• Identify companies exhibiting multiple buying signals
• Refine your lead generation process by focusing on the most promising prospects
• Save time by eliminating the need to run multiple separate searches

This feature streamlines your workflow, further focusing your targeted outreach.

Think of it as a lead-finding recipe, where you can add all the ingredients at once instead of cooking each one separately.

Filter by keywords – zero in on what matters

Would you like a Ctrl+F for finding customers?

Well, we’ve introduced keyword filtering directly into the Advanced Search interface in Sales Intelligence. It allows you to:

• Quickly locate companies associated with specific terms relevant to your offerings
• Tailor your searches to align with your strategic objectives
• Identify key companies, target relevant terms, and drive strategic success

Sales signals in extension & sidebar quickview – insights where you work

Sales signals are now integrated into our Chrome extension and Sidebar QuickView, providing:

• Real-time buyer intent data directly within your workflow
• Immediate insights while browsing LinkedIn, your CRM, or company website
• The ability to spot and act on timely opportunities without switching contexts

This integration ensures you have the information you need, exactly when and where you need it.

Wrapping up – your competitive edge just got sharper

We’ve added new tools that make it easier to spot trends, find prospects, and take action faster.

From better visibility into AI to simpler lead generation, we’re constantly focused on helping you move smarter.

Want to see what’s new? Take a look and see how it fits into your strategy.