Now Available in Shopper: 4 Superpowers to Dominate Your Amazon Strategy

Calling all ecommerce pros: online retail is changing fast, but you need to move even faster.

Do you spend your time optimizing retail media, analyzing Amazon search share, or streamlining your category structure?

Then you know the clock is ticking⏰.

The latest updates to Similarweb Shopper Intelligence are your new competitive edge. Work smarter, uncover opportunities, and grow revenue faster than ever before.

From a redesigned homepage to API access and keyword insights, here’s what you need to know about these improvements and what they do.

1. Granular visibility with child ASIN-level Amazon API data

For ecommerce and marketplace teams, simply knowing that a product is performing isn’t enough. Understanding why is the difference between staying ahead and falling behind.

With child ASIN-level API access, you can now:

• 🛒 Get SKU-level clarity: Monitor color, size, or variant performance with unprecedented detail
• 🌍 Track products across all six Amazon marketplaces in one API: No more siloed data or missed opportunities across regions
• 🔁 Pull historical data to evaluate trends, performance dips, or seasonality: Spot issues before they become problems and seize emerging trends

Why it matters: These insights aren’t just data points; they’re your roadmap to fine-tuning assortment, reacting instantly to shifts in demand, and proving ROI at the individual product level. Don’t get left behind – every detail counts.

👉 Explore all the Shopper datasets in the Exporter ➝

2. Your new Shopper homepage: faster insights

While things might seem quiet on the surface, they are actually moving fast. Ecommerce is like that. And when you’re juggling retail media, pricing, and competitor tracking, you need to know what’s happening now.

Our redesigned Shopper homepage helps you to:

• 🔍 Jump directly into key brand or category data: Cut through the noise and get straight to what matters most
• 🧭 Navigate by goals: Whether it’s market trend analysis or competitor benchmarking, find what you need instantly
• 🔗 Sync your Amazon account: Unlock deeper performance comparisons and uncover hidden advantages

Why it matters: This isn’t just an aesthetic update; it’s a strategic advantage. Use your homepage to swiftly move from data to actionable insights, trimming precious time from your workflows. Spend less time searching and more time optimizing, and do it before competitors do.

👉 Start exploring the new homepage ➝

3. Custom Categories: Organize products your way, not Amazon’s

Amazon’s built-in taxonomy rarely reflects how your brand structures SKUs or how shoppers truly browse. This misalignment costs you time and insights. Now, you’re in complete control.

With Custom Categories, you can:

• 🧩 Build product groups using manual ASIN selection or rules-based logic: Define categories that actually make sense for your business
• 🚀 Preview your group in real-time: No more silos. No more second-guessing. See the impact of your changes instantly
• 📦 Analyze up to 10K ASINs per category (Lite), or go unlimited (Plus): Scale your insights to match your ambition

Why it matters: Say goodbye to endless Product Groups and ASIN Lists. The increased flexibility of custom categories saves you hours, creates reporting that truly fits your business, and helps you identify opportunities that others miss.

👉 Start building smarter categories ➝

4. Who’s winning Amazon search and how to make it be you

Retail media budgets are too valuable to waste. If you’re not connecting your paid strategy to actual performance, you’re leaving money on the table. With our Amazon Search Share insights, you can finally close that gap.

Here’s what you can do:

• 🔍 Track which brands win clicks on your priority keywords: Uncover your competitors’ strategies and exploit their weaknesses
• 📊 Compare organic vs. paid traffic: Find crucial missed SEO or media gaps before they impact your bottom line
• 💸 Adjust spend based on actual share and competitive activity: Optimize every dollar for maximum impact

Why it matters: Increase visibility, eliminate wasted spend, and plan campaigns that actually convert. The data is clear. Are you ready to act on it?

👉 See who’s winning the search game ➝

Don’t miss out: Get cross-retail insights in one view (watch the webinar)

Shoppers don’t think in silos, and neither should your strategy.

In this on-demand webinar, see how brands are using cross-retail insights to unify decision-making across Amazon, Walmart, and beyond.

This is what you’ll come away with:

• 🛒 Benchmark products across different retailers: Understand true competitive performance using their own taxonomies
• 📦 Use shopper behavior data to inform pricing, inventory, and promotions: Make data-driven decisions that impact your bottom line
• 📈 Align media strategy with shelf visibility and real-world impact: Ensure every marketing dollar counts

Why it matters: By seeing the whole picture, you can make decisions that reflect the full scope of shopper behavior, not just one platform’s data.

👀 Watch the webinar on demand 👇

Made for ecommerce. Designed to grow your business.

Every update is now live inside Shopper. Whether you’re refining your keyword strategy, creating more meaningful categories, or speeding up reporting, everything is built with one goal: to help ecommerce teams stay ahead.

👉 Start exploring your category ➝

With Similarweb Shopper Intelligence, you can turn marketplace data into action. No more blind spots. No more delays. Just smarter, faster decisions, and unmatched results.

by James Quilter

Team Manager, Content Marketing

James is an former journalist & content strategist in B2B tech, who has previously created content for companies like EDF and X (Twitter). He also has a journalism post-grad from LCC.