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Affirm Market Share Analysis for April 2026

Affirm Holdings, Inc. is an American technology company offering financial services to shoppers and merchants. Founded in 2012 by PayPal co-founder Max Levchin, it is the largest U.S. based buy now, pay later lender. As of 2024, Affirm reports nearly 18.7 million users, processing $26.6 billion in payments annually.

Finance > Finance - Other

Domainaffirm.com

Year Founded2012

Employees1001 - 5000

Annual Revenue> $1B

Affirm

Affirm (including company regionals)

affirm.com

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Affirm Revenue up to April 2026 is > 1B

revenue generated by Affirm top domains

Affirm top domains revenue over 3 years

Revenue for Affirm top domains

affirm.com> 1B

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Affirm Stock price in April 2026

Affirm stock is traded under the ticker #AFRM. Below you can review Affirm stock performance in the past 12 months up to April 2026

Total visits to Affirm's top domains

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Total visits last 3 months

Subsidiaries Breakdown

affirm.com27.2M

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Avg. visit duration in Affirm's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

affirm.com00:02:14

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Avg. pageviews on Affirm's top domains

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Average page views last 3 months

Subsidiaries Breakdown

affirm.com4.05

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Affirm top competitors by domain

Top similar sites in April 2026, ranked by their affinity

klarna.comCompany NameKlarnaEmployees1001 - 5000HQSweden, StockholmAnnual revenue> $1BTotal visits75.8MFinance > Financial Planning and Management

Top technologies used by Affirm

These are the website technologies, by industry, used by Affirm top domains

Advertising (24)

DoubleClick

Conversion & Analytics (15)

Google Analytics

Payment & Currencies (9)

Cart Functionality

Social (6)

Google+ Platform

More Technologies

17

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News & Signals from Affirm

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsAffirm integrates with Alphabet.A strategic partnership integrating Affirm Holdings NASDAQ: AFRM directly into the ecosystem of Alphabet Inc. NASDAQ: GOOGL fundamentally alters the customer acquisition landscape for the BNPL sector.

NewsAffirm integrates with Google.Affirm's pay-over-time options will be integrated into the Gemini app and Google Search, including AI Mode, through Google Pay

NewsAffirm is developing BNPL extensions for the Universal Commerce Protocol.* Affirm is developing BNPL extensions for the Universal Commerce Protocol, an emerging framework for AI agent-driven commerce that could make its financing products a default layer in automated shopping.