AO Arena Market Share Analysis for January 2026

Oh yes, it’s back – and it’s more dazzling than ever! Cue the theme tune and dust off those dancing shoes… The Strictly Come Dancing Live Tour is waltzing its way into arenas across the UK this January and February, helping us to start 2026 in spectacular style. Get set for a glittering celebration of everything you love about the nation’s favourite TV show, complete with show-stopping routines, stunning group numbers, and breathtaking live music from the iconic Strictly band and singers. Joining the tour is a sensational line-up of celebrities and professional dancers, delivering all the glitz, glamour and feel-good fun we need to banish those winter blues. Expect the signature charm of judges Shirley Ballas, Anton Du Beke, and Craig Revel Horwood, with the fabulous Janette Manrara returning to host; bringing wit, warmth and just the right amount of excitement to keep everyone on their toes. Put this annual entertainment spectacular in your diary and start 2026 on a front foot!