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Bowflex Market Share Analysis for January 2026

BowFlex, Inc., formerly Nautilus, Inc., located in Vancouver, Washington, United States, is the American worldwide marketer, developer, and manufacturer of fitness equipment brands Bowflex, Schwinn, and JRNY, its adaptive fitness platform.

Sports > Sports - Other

Domainbowflex.com

Year Founded1986

Employees201 - 500

Annual Revenue$200M - $500M

Bowflex

Bowflex (including company regionals)

bowflex.com

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Bowflex Revenue up to January 2026 is 200M - 500M

revenue generated by Bowflex top domains

Bowflex top domains revenue over 3 years

Revenue for Bowflex top domains

bowflex.com200M - 500M

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Bowflex Stock price in January 2026

Bowflex stock is traded under the ticker #BFX. Below you can review Bowflex stock performance in the past 12 months up to January 2026

Total visits to Bowflex's top domains

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Total visits last 3 months

Subsidiaries Breakdown

bowflex.com859.4K

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Avg. visit duration in Bowflex's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

bowflex.com00:01:30

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Avg. pageviews on Bowflex's top domains

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Average page views last 3 months

Subsidiaries Breakdown

bowflex.com2.52

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Bowflex top competitors by domain

Top similar sites in January 2026, ranked by their affinity

nordictrack.comCompany NameNordicTrackEmployees1001 - 5000HQUnited States, Utah, LoganAnnual revenue$100M - $200MTotal visits1.3MSports > Sports - Other

Top technologies used by Bowflex

These are the website technologies, by industry, used by Bowflex top domains

Advertising (35)

Google Adsense

Conversion & Analytics (20)

Google Analytics

Payment & Currencies (11)

Cart Functionality

Social (10)

Google+ Platform

More Technologies

15

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News & Signals from Bowflex

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsBowFlex Inc launched BowFlex T6 treadmill and the BowFlex T16 treadmill on Aug 12th '25.COTTAGE GROVE, Wis. - August 12, 2025 - BowFlex, part of the Johnson Health Tech family of brands and a longtime leader in home fitness, today expands its cardio lineup with the launch of the BowFlex T6 treadmill and the BowFlex T16 treadmill.

NewsBowFlex Inc has issues with Adjustable dumbbell recall mean for consumers.What does the BowFlex Adjustable dumbbell recall mean for consumers?

NewsBowFlex Inc merged with Stratfordsoftware on Jan 1st '93.BowFlex merged with Stratford Software Corporation in 1993 to become a publicly traded company on the Toronto Stock Exchange.