Buns of Joy UK Market Share Analysis for February 2026

Do you love Biscoff as much as we do…. Well, this is the perfect bun to treat yourself and the Biscoff lovers in your life! Introducing our NEW Biscoff Cheesecake Bun, where every bite combines the familiar warmth of our signature recipe with an irresistible Biscoff twist. Always handmade in small batches, using the highest quality Ceylon cinnamon. Our classic spiced aroma is now enhanced with a layer of rich, velvety cream cheese frosting swirled with Biscoff. Experience the same pillowy, light texture that makes our buns unforgettable, with the addition of delicious Biscoff crumbs on top, a match made in heaven. This bun is the perfect blend of comfort and indulgence, sweet and spiced with a gorgeous caramelised Biscoff flavour.