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Prima

February 2026

Prima Market Share Analysis for February 2026

In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
Year Founded2014
Employees1001 - 5000
Annual Revenue--
helloprima.com
Prima
Prima (including company regionals)
  • helloprima.com
    helloprima.com
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Total visits to Prima's top domains

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Total visits last 3 months

Subsidiaries Breakdown

Avg. visit duration in Prima's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown
helloprima.comhelloprima.com00:01:33
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Avg. pageviews on Prima's top domains

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Average page views last 3 months

Subsidiaries Breakdown

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Top technologies used by Prima

These are the website technologies, by industry, used by Prima top domains

Social (3)

Instagram

Instagram

Business Solutions (2)

DocuSign

DocuSign

Email Services (2)

G Suite

G Suite

Mobile (2)

Meta Viewport

Meta Viewport

More Technologies

6

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News & Signals from Prima

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NewsAXA is planning to acquire Helloprima for $570M.AXA to acquire Italian insurtech Prima: know more.
NewsAXA acquired Helloprima on Aug 1st '25.*** please refer to the press release AXA announces the acquisition of Prima, the leading direct insurance player in Italy published on august 1, 2025, and available on AXA's website (www.axa.com).
NewsBrough left Helloprima as chief people and culture officer on Aug 1st '25.Brough will take on the role from 1 August and joins from insurance company Prima Assicurazioni, where she was chief people and culture officer for around two years.

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