Sword Security - Canada Market Share Analysis for April 2026

The iHeartRadio Much Music Video Awards (also known as the MMVAs) are annual awards presented by the Canadian television channel Much to honor the year’s best music videos. In their modern form, the MMVAs are not held in a conventional theatre, but instead as a large street party situated around 299 Queen Street West—the main downtown Toronto studios of Much and its parent company Bell Media. Sword security have been providing Red Carpet talent escort security personnel, crowd management and access control personnel since 2014. Some previous and recent performers have included Ed Sheeran, Katy Perry, Miley Cyrus, Selena Gomez, Drake, Justin Bieber and Lady Gaga to name but a few.