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Theory

April 2026

Theory Market Share Analysis for April 2026

Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District.
Lifestyle > Fashion and Apparel
Domaintheory.com
Year Founded1997
Employees501 - 1000
Annual Revenue$100M - $200M
HQ:United States, Oklahoma, Oklahoma City
theory.com
Theory
Theory (including company regionals)
  • theory.com
    theory.com
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Theory Revenue up to April 2026 is 100M - 200M

revenue generated by Theory top domains

Theory top domains revenue over 3 years

Revenue for Theory top domains

theory.comtheory.com100M - 200M
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Total visits to Theory's top domains

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Total visits last 3 months

Subsidiaries Breakdown
theory.comtheory.com2.1M
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Avg. visit duration in Theory's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown
theory.comtheory.com00:01:05
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Avg. pageviews on Theory's top domains

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Average page views last 3 months

Subsidiaries Breakdown
theory.comtheory.com2.66
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Theory top competitors by domain

Top similar sites in April 2026, ranked by their affinity

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Top technologies used by Theory

These are the website technologies, by industry, used by Theory top domains

Advertising (49)

DoubleClick

DoubleClick

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Payment & Currencies (29)

Cart Functionality

Cart Functionality

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Conversion & Analytics (24)

Google Analytics

Google Analytics

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eCommerce (14)

Swap

Swap

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More Technologies

19

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News & Signals from Theory

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsShukla left Theory, LLC on Dec 1st '21.Shukla joined Lanvin from Fast Retailing-owned Theory in December 2021, in a role he referred to as one of the "greatest challenges and greatest honours" of his career.
March 16, 2026Read More
NewsTersus Solutions, LLC partners with Theory, LLC.Repair with purpose: Tersus Solutions partners with Theory.
December 9, 2025Read More
NewsTheory, LLC hires Craig Elimeliah as chief creative officer.NEW YORK: Code and Theory has hired Craig Elimeliah as chief creative officer.
May 1, 2024Read More

See all Theory signals

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