Downloads
Monitor unique Store Downloads and Install Penetration.
Grow Your Market with
Complete App Intelligence
Get visibility into any app competitor so you can benchmark performance, catch trends, and connect the dots with web behavior.
Leading brands trust Similarweb's app data
Your app market questions, answered
Competitor Analysis
Benchmark your app with confidence
See your app’s true market position by analyzing competitors across every stage of the funnel — from rankings and downloads to usage and revenue.
User Acquisition
Boost store visibility and downloads
Identify untapped audience demographics, optimize keywords and creatives with ASO tools, and climb the rankings to reach more users.
App Adoption
Analyze user behavior with great detail
Get a daily, weekly, and monthly view of competitors' usage and session metrics. Define clear benchmarks and spot trends across countries and timeframes.
Review Analysis
Turn user feedback into smarter roadmaps
Use AI to transform competitor ratings and reviews into actionable insights on customer sentiment, needs, and challenges.
SDK Discovery
Access the largest dataset of app SDKs
Similarweb tracks over 2,800 SDKs daily across millions of apps, giving you visibility into competitor tech stacks, new leads and partnerships.
App insights that fuel
every team’s growth
Analysts & Researchers
Strengthen internal reporting with precise insights into market trends, competitor benchmarks, and audience dynamics.
Analysts & Researchers
Competitive benchmarking- Market sizing
- Strategic reporting
- Expansion planning
Growth Marketers
Maximize acquisition ROI by unlocking competitor strategies, keyword trends, and new targeting opportunities.
Growth Marketers
- Store KPI benchmarking
- App search optimization (ASO)
- Audience targeting
- Customer reviews analysis
Product Leaders
Shape a winning roadmap with visibility into competitor benchmarks, full-funnel performance, and user feedback.
Product Leaders
- Category benchmarking
- User sentiment tracking
- Audience analysis
- Roadmap prioritization
Business Strategists
Drive smarter decisions by mapping the entire app ecosystem — from market gaps to competitor moves and emerging players.
Business Strategists
- Industry benchmarking
- Market opportunity analysis
- Segment discovery
- Competitive positioning
Powered by a multi-source data methodology
4M
Apps
Tracked on the Apple Store and Google Play
2,800
SDKs
Tracked across 32 categories across millions of apps
37
Months
Of historical data with daily, weekly, and monthly granularity
58
Countries
Covered for global benchmarks and regional analysis
Explore key metrics for any iOS or Android app
Top performing apps
Explore the world’s most visited and most trending apps, powered by Similarweb’s real-time insights.
Last updated
Join the platform trusted by over 6,000 customers
Similarweb stands out as a proud leader across top categories.
FAQs
Got questions? We've got the answers
With App Intelligence, you can spot your competitors, track how their apps are performing, and understand how people are actually using them. It pulls together insights into app store performance, real usage, reviews, SDKs, and audience insights, so you can benchmark, uncover opportunities, and find smarter ways to grow.
Simply search for your app on iOS or Android, then stack it up against any competitor. You’ll see how it’s doing across the whole funnel: downloads, rankings, active users, sessions, and even revenue. With App Intelligence, you also gain insights into audience demographics, reviews, and SDKs, giving you a complete picture of an app’s strengths and weaknesses.
App statistics like downloads, rankings, active users, and revenue can be monitored directly through our platform. You can also track top charts, SDK adoption, and country-level metrics for deeper competitive analysis.
By analyzing demographics, interests, and store visibility, you can discover untapped audience segments. Soon, ASO Intelligence will provide keyword-level insights to optimize your app store presence and creatives, helping boost organic installs and refine ad targeting.
- Analysts & Researchers use it to identify trends and market shifts. - Growth Marketers use it to optimize acquisition and ASO strategies. - Product Leaders use it to track engagement, retention, and reviews. - Business Strategists use it to size markets, benchmark competitors, and find growth opportunities.
- Store Performance (Downloads, Rankings, Install Penetration) - Usage & Engagement (DAU, WAU, MAU, Sessions, Daily Stickiness) - Retention (day 1, 7, 30) - Revenue - Ratings & Reviews (with sentiment analysis) - Audience Insights (demographics, interests) - SDK Data (2,800 SDKs across 32 categories)
We provide 37 months of historical data, allowing you to track long-term trends, seasonality, and competitive shifts with accuracy.
App Intelligence covers 58 countries across iOS and Android, enabling global and local market analysis to support international growth strategies.
