Travel Analytics That Reveal What’s Really Happening
Get real-time travel market insights by Line of Business (LOB). Track traffic, conversions, and competitors to benchmark, optimize, and uncover partnership opportunities.
Similarweb’s data is trusted and used by the world’s leading travel brands
Where travel customers have been, and where they are most likely to go next
Real-time travel insights and competitor analysis
Travel analytics for line of business performance tracking
New vs returning users in travel markets
Conversion funnel and marketing channel optimization
"Similarweb insights helped us to shift our focus to domestic travelers and support local tourism operators. The platform made it very easy to tailor our messaging, identify, content gaps and uncover partnership opportunities."
Sarah Britton
Global Manager Digital Analytics, New Zealand Tourism
The fastest and most granular view of your LOB performance
Conduct actionable, real-time benchmarking based on your line of business and competitors.
Leadership & Strategy
See where else our audience shops. Spot partnership opportunities, such as pairing hotels with flights or experiences.
Performance Marketing
See which channels drive the most visitors and bookings. Optimize paid vs. organic spend and analyze the traveler journey from first click to purchase.
Content & SEO
Discover the terms travelers use and see what they search for on competitor sites. Find trending destinations to guide campaigns and content strategy.
FAQs
-
Travel analytics is the process of collecting and analyzing travel industry data. This includes website traffic, conversions, market share, and customer behavior. With the Similarweb travel dashboard, you can use travel data analytics to see exactly how your business and competitors perform, identify market trends, and optimize your marketing spend.
-
Our travel analytics solutions combine real-time and historical data to help you track performance at the Line of Business (LOB) level, understand which channels drive the most bookings, and see where competitors are winning. This allows you to focus resources on the most effective strategies and uncover opportunities for growth.
-
Yes. The travel dashboard provides travel industry analytics that reveal your competitors’ traffic, conversion funnels, marketing channel mix, and audience overlap. You can even see where they are winning conversions from your potential customers, helping you respond quickly and strategically.
-
With daily and monthly views updated with a 72-hour lag, you can monitor market shifts, cross-shopping behavior, and emerging travel trends in near real time. This travel business intelligence helps you react faster than traditional reporting cycles allow.
-
Our tourism data analytics module lets you view lodging bookings by origin and destination, down to the city level. This enables you to identify new and growing destinations, track demand shifts, and align your marketing and expansion plans with real traveler interest.
