What is a market share dashboard?

A market share dashboard is a visualization tool that shows your digital traffic share across web and app, benchmarked against competitors and the market.

How does Similarweb’s Market Share Dashboard work?

It combines daily digital traffic data into flexible views (weekly, monthly) with filters by region, industry, and domain.

Why track both web and app?

Many industries are increasingly app-first. By combining web + app, you get a full view of digital engagement.

Can I customize the dashboards?

Yes. You can filter by region, domain, and apply domain-level adjustments for calibration.

How often is market share data updated?

Our dashboards update daily, with weekly and monthly roll-ups for reporting. This means you can track competitive shifts almost in real time instead of relying on quarterly or annual reports.

Can I track market share at a regional level?

Yes. Dashboards include country and U.S. state-level splits, allowing you to identify local strengths, weaknesses, and expansion opportunities.

Home Custom Performance ReportingMarket Share Dashboards

Digital Market Share Dashboards: Daily Competitive Insights

Analyze your true digital market share across web and app. Monitor competitors, identify regional trends, and benchmark your brand daily, all from a single, intuitive dashboard.

Trusted by global brands to stay ahead in the digital market.

Core dashboard capabilities

From daily competitive tracking to regional splits, these are the features that make Similarweb’s Market Share Dashboards your trusted source for digital benchmarking.

Combined web + app market share

Merge web visits and app traffic into a single, standardized view for accurate market share measurement across all touchpoints. Gain a reliable source of truth to benchmark performance and track shifts in digital behavior.

Daily granularity & retail roll-ups

Track share shifts in near real time, then roll data into retail weeks and months for consistent trend analysis and executive-ready reporting.

Country & US state splits

Break down market share by country or US state to spot regional strengths, weaknesses, and growth opportunities for your brand and your competitors.

Visualized market share

Easily track your brand’s share against competitors with clear, visualized trends that highlight shifts and competitive signals over time.

Gain the fastest, most reliable insight into your true market share

Conduct real-time web and app benchmarking across the markets you care about most.

Strategy & Comp Intelligence

Track category positioning, monitor competitor moves, and prioritize your responses.

Product & Growth Strategy

Measure new product launch impact and identify new traction channels.

Ecommerce & Merch Strategy

Monitor share at the category/domain level to guide pricing and assortment.

Why Fortune 500 brands choose us

Competitive Benchmarking & Alerts: Spot sudden share shifts, track rivals, and surface competitive threats.
Executive Reporting & KPI Tracking: Build exportable, standardized reports to measure market position and performance.
Campaign Impact Analysis: See how launches, campaigns, or pricing changes influence digital share.
Regional Market Prioritization: Leverage country- and state-level trends to guide growth, sales, and investments.
Partnership & M&A Screening: Evaluate partners or acquisitions with audience overlap and app penetration insights.

G2 Grid showing Similarweb's is a leader in the competitive intelligence tool space

FAQs

A market share dashboard is a visualization tool that shows your digital traffic share across web and app, benchmarked against competitors and the market.
It combines daily digital traffic data into flexible views (weekly, monthly) with filters by region, industry, and domain.
Many industries are increasingly app-first. By combining web + app, you get a full view of digital engagement.
Yes. You can filter by region, domain, and apply domain-level adjustments for calibration.
Our dashboards update daily, with weekly and monthly roll-ups for reporting. This means you can track competitive shifts almost in real time instead of relying on quarterly or annual reports.
Yes. Dashboards include country and U.S. state-level splits, allowing you to identify local strengths, weaknesses, and expansion opportunities.

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