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Mobile App Datasets

Evaluate app performance, identify trends and monitor market leaders, and benchmark your app against your competitors across key usage metrics.

  • 20M+ mobile apps
  • 60 countries
  • Up to 3 years of historical data
Mobile App Datasets

Explore our Mobile App Datasets

Perform comprehensive analysis of mobile app performance metrics, such as installs, downloads, engagement rates, user retention, app store rankings, and much more across iOS and Android.

Flexible data delivery
The most up-to-date and accurate data
Customized dataset solutions
Datasets
Showing 8 of 15
Web-App Cross Usage
Discover user overlap and cross usage between mobile apps (Android only) and websites.
App Engagement
View key app usage and engagement metrics to evaluate app performance
CTV for AdTech
Access app-ads.txt data and IAB categories for CTV apps across Amazon, Roku, Fire TV, tvOS, LG, Samsung, Vizio, and Google TV.
CTV App Details
Uncover complete metadata for connected TV apps, with localization, across Amazon, Roku, Fire TV, tvOS, LG, Samsung, Vizio, and Google TV.
App IAB Categories
Categorize apps based on IAB taxonomy (versions 1, 2, and 3) across iOS and Android app stores.
App-Ads for AdTech
Access app-ads.txt data across iOS and Android apps to validate authorized sellers and optimize ad spend.
App Content Ratings
View app content ratings by country for Google Play and the App Store, including ESRB, PEGI, USK, ClassInd, GRAC, and other global standards.
App Revenues
View revenue estimates and monetization metrics to assess app performance and profitability.

Arm yourself with business-critical insights through Similarweb's Mobile App Datasets

App store ranking

Identify trends and monitor market leaders

Spot trending apps, growing genres, and identify underserved markets. Analyze an app’s ranking over time and across markets.
Identify app trends
App engagement

Benchmark your app performance

Compare app performance across key usage metrics to improve retention and user satisfaction.
Benchmark your app performance
Mobile app audiences

Understand consumer behavior and interests

Gain full visibility into consumer behaviour by identifying audience interests across multiple apps and industries.
Understand consumer behavior

Great app data matters

Get unparalleled insights driven by the most accurate mobile app data
digital signals

Unique mix of digital signals and sources

Our data collection process merges diverse digital signals from unique sources, effectively mapping and measuring your digital world.

Accurate data

Accurate and timely data delivered at scale

Access extensive information from hundreds of pre-built, custom datasets for smarter and faster effective decision-making.

Easily integrated

Easily integrated into your data ecosystem

Import and integrate data into any system using your preferred format through partner integrations, APIs, Data Feeds, and CSV exports.

See our data in action

Get familiar with our mobile app datasets by downloading a sample report including some of our most popular app intelligence data points: unique installs, daily active users, app store ranking history, app retention, app affinity, and more.
App downloads

FAQs

  • Similarweb mobile app datasets provide comprehensive data and insights into millions of mobile apps across both iOS and Android platforms. These datasets cover app usage, engagement, user retention, rankings, and other metrics that help you understand how an app is performing in the marketplace, allowing you to benchmark against competitors and track trends across more than 25 countries.

  • Similarweb App Intelligence delivers powerful insights into app performance, leveraging metrics like app installs, downloads, user engagement, retention, app store rankings, and daily activity. You can also gain insights into app technologies to better monitor your competitors’ reach across millions of apps.

  • There are multiple app datasets you can access. Each dataset includes different app performance metrics, such as installs, downloads, engagement rates, user retention, app store rankings, and much more. You can refer to the API documentation or our platform's App Intelligence section to view the exact metrics included and how they apply to your needs.

  • Currently, Similarweb does not offer custom datasets. However, our existing datasets provide comprehensive metrics that cover most common needs, from app installs and engagement metrics to app store rankings and retention data.

  • Similarweb App Intelligence data is derived from a combination of proprietary data sources that are unique to Similarweb. This ensures that you get reliable and comprehensive app data, which is combined with our established web traffic datasets to provide a complete view of the digital landscape.

  • No, Similarweb App Intelligence focuses on metrics that indicate the overall performance of an app, such as installs, downloads, engagement metrics, and app rank. We do not track specific user behavior or activities that occur entirely within the app itself.

Start your data journey – talk to us today!

Start your data journey – talk to us today!