How frequently is the data updated?

Daily. We provide real-time updates so you can always work with the latest search trends.

Can I access the keyword data through an API?

Yes. Our flexible APIs makes it easy to integrate keyword data directly into your workflows.

Which geographies are covered in the keyword dataset?

We cover over 190 countries , offering both global reach and local market granularity.

Home Data-as-a-Service DatasetsKeyword Datasets

The Most Comprehensive Keyword Data

Gain access to the keyword data that powers the world's best SEO strategies

7+ billion keywords available
50+ global search engines
190+ countries covered

Trusted by leading data teams in companies of all sizes

Discover the Power of Similarweb Keyword Data

Access unparalleled insights with Similarweb's vast keyword data. Whether you're mapping out a new SEO strategy, tracking real-time consumer trends, or staying ahead of the competition, our data gives you the accuracy, depth, and immediacy to drive growth.

Showing 8 of 69

Real-Time Competitor Visibility

Monitor competitor appearances on SERPs for trending keywords.

Real-Time SERP Results

Access live SERP data for emerging queries.

Real-Time Zero-Click Rate

Track share of zero-click searches for trending terms as they happen.

Real-Time Keyword Clicks

Measure immediate click patterns for trending queries.

Trending Keywords

Identify fast-rising search terms on Google in near real-time.

Competitor SERP Tracker

Benchmark competitor keyword positions and visibility on SERPs.

Domain SERP Rankings

Track how domains rank for specific keywords on Google’s SERP.

SERP Features

Analyze the presence of SERP features (e.g., featured snippets, shopping ads, video carousels).

Take your SEO strategy to the next level with the industry’s most powerful keyword data

Keyword Research

Discover the traffic-driving keywords you need to target

Identify high-traffic, relevant keywords to create content that speaks directly to your audience and captures more organic traffic.

Competitor Analysis

Monitor and improve your ranking performance with precision

Uncover competitor keywords and understand their ranking strategies to outperform them in search results.

Track SERP Changes and competitor performance

PPC Campaign Efficiency

Benchmark your PPC performance

Find the most impactful keywords for your paid campaigns to optimize ad spend and drive high-quality leads.

On-Site Search

Analyze search behaviors on any website

Discover the phrases consumers use when searching on specific websites, allowing you to position your products effectively and stay ahead of consumer trends.

What makes our keyword data the best out there

Fresh, Reliable Insights

Unlike providers with delayed or infrequent updates, Similarweb gives you daily keyword search volume estimates with a desktop/mobile split—based on real-time user activity. We also track actual clicks, giving you a precise view of search performance, not just interest signals.

Real Trends from Real User Behavior

We go beyond volume. Our zero-click metric shows what percentage of searches don’t lead to a website visit—revealing when users get answers directly from Google. This allows you to filter out low-value keywords and focus only on those where your site can truly compete and win.

Extensive Data Coverage

Our keyword intelligence is built from over 50 global search engines across 190+ countries, capturing a wider, more diverse view of digital search behavior. With 7+ billion keywords, you’re covered for every vertical, region, and device type.

See our data in action

Want to understand the kind of value our keyword data can bring to your business? Download a sample dataset and explore how granular, real-time keyword insights can unlock your next big growth opportunity.

"The insights on traffic growth and keyword optimization have been invaluable, driving a 40% boost in organic traffic month-over-month. Additionally, we’ve saved 15% on our paid media campaigns, which has significantly improved our ROI."

Melissa Abi Saleh

Account Management / Customer Success Technology & Services at Google - Spain

FAQs

Daily. We provide real-time updates so you can always work with the latest search trends.
Yes. Our flexible APIs makes it easy to integrate keyword data directly into your workflows.
We cover over 190 countries, offering both global reach and local market granularity.

Start your growth journey – talk to us today!

Join with Google

Talk to Sales first