Grab a bigger piece of the Amazon pie
Amazon Keyword Research Tool
Optimize your product listings and retail media efficiency with Similarweb’s AI-powered Amazon keyword research tool. With over 380M products, you’ll uncover the terms real shoppers search, analyze keyword trends as they happen, and climb the ranks with accuracy.
Welcome to the most accurate Amazon keyword dataset
Unlike generic keyword tools for Amazon or those that rely on scraping, Similarweb also analyzes actual shopper searches on Amazon. That means you get authentic keyword insights you can trust to refine your strategy and improve the right PDPs.
Boost your listing discoverability with terms that matter
Boost your discoverability with keywords that truly matter. Use our Amazon keyword search tool to change titles, product descriptions, and backend keywords to rise in your competitive categories. Plus, see which brands dominate your space, and uncover the best keyword opportunities to target.
Get the edge in the world’s biggest marketplace
Knowing what people search is powerful – knowing what products they click is a game-changer. With Similarweb’s Amazon keywords tool, you’ll get real click data and organic vs. paid share for every keyword, helping you spot high-ROI opportunities and when to boost visibility with paid spend.
See which exact products are winning for your keyword lists
Discover new products or product attributes by connecting keywords to best-selling products, units sold, and average price data points. Filter by brand, clicks, or category performance to make smarter bets and choose the best keywords for your on-site search optimization.
Power your global ecommerce strategy
Amazon isn’t the only place your customers search. Shopper Intelligence includes Google keyword data so you can capture demand across the world’s largest marketplace, along with the leading search engine. Coverage spans all categories, so you’ll gain insights to optimize Amazon SEO keyword strategy and grow your brand.
The ingredients that make our Amazon keyword tool the best
AI-powered keyword generator
Uncover branded and non-branded keywords shoppers actually search, and turn them into smarter PDP content to win on Amazon.
Accurate search volume
Access reliable, independent Amazon search data, without the inflated numbers most tools provide.
Product click data
Understand how many clicks each product receives to sharpen your competitive edge and maximize ROI.
Advanced filtering
Include or exclude terms to focus your keyword lists and uncover your highest-value opportunities.
Billions of keywords
Leverage one of the largest and most trusted Amazon keyword datasets - refreshed regularly for both weekly and monthly analysis.
Keyword data downloads
Export lists into Excel with the Data Exporter, or connect via API to fuel your Amazon SEO strategy at scale.
FAQ
How is this different from other Amazon keyword tools?
Most keyword tools stop at search volume. Our AI-powered solution connects keywords to real shopper behavior, keyword trends, brand share, and product performance, so you can go from data to action.
Is this tool just for finding keywords?
No, it's much more than an Amazon keyword finder. Our AI connects Amazon keywords to shopper behavior, brand share, and product performance so you can turn insights into action.
Do I need to know which keywords to start with?
Not at all. Just enter a topic, and our AI generates a full Amazon keyword cluster with volumes, relevancy, and related terms.
What metrics can I track?
You'll have access to the most important Amazon keyword metrics: search volume, total clicks, paid vs. organic click share, clicks per search, keyword trend lines, and more.
Can I see which brands are winning for a keyword?
Absolutely. For every keyword, you can view the top-performing brand, its click share, and whether traffic is organic or paid.
Can I track performance over time?
Yes. Monitor keyword performance monthly or yearly to identify seasonal trends and spot growth opportunities before competitors.
Does it work across multiple marketplaces?
Yes. You can research Amazon keywords globally, with coverage across six different marketplaces plus Google search data.
How does AI improve keyword research?
Our AI agent doesn’t just list keywords; it clusters them, shows trends over time, and ties them to actual product clicks and sales data for smarter decisions.
