Advertising in AI: Insights from Real User Behavior

How intent builds inside AI conversations and what it means for every advertiser

The data just dropped. See it before your competitors do.

AI advertising is live, it's growing, and without data, you're flying blind. We've analyzed millions of data points across ChatGPT, Google AI Mode, and AI Overviews to give you the insights into the foundations you need to stop guessing and start winning.

460M

People are discovering products in AI monthly

83%

Of ad-triggering queries in ChatGPT are completely unique

41%

Of ad-moments are purely research

Get a comprehensive first insider look into AI ads performance, including:

One strategy won't cut it.

What makes ChatGPT, AI Mode, and AI Overviews fundamentally different ad channels

What does good actually look like?

Real CTR data, CPMs, and ad penetration rates pulled from inside actual AI conversations.

Conversations create intent

Why 46% of users who start with zero commercial intent develop buying signals before the chat ends.

First mover or fast follower?

A breakdown of which industries are active in AI advertising and which haven't shown up yet.

Advertising in AI: Insights from Real User Behavior

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