Black Friday Search Trends As It Happened
On Black Friday, we ran live on-site search updates for the major retailers to showcase the power of real-time data for ecommerce. Here's is the record of where it stopped at midnight.
The products shoppers were hunting for
Everyone’s looking for deals. Here were the keywords sparking interest.
Top keywords by retailer for the final 3 hours
The top product searches over the final 3 hours of Black Friday across Amazon, Walmart, Target, and Best Buy.
Sales categories that won Black Friday
Discover the top products in apparel, electronics, and home & garden.
Share of search by category for the final 3 hours
The graph below represents the distribution of search volume for retailers in electronics, apparel, and home & garden.
Top categories split by retailer for the final 3 hours
Here, we look at all categories. This graphic breaks down the top 10 most popular by search volume, both by retailer and overall.
Search volume breakdown by category
See how search trends shifted — from the start of the day to the last 3 hours.
Top 10 keywords split by category for the day so far
Apparel, Electronics, Home & Garden – here are the 10 most-popular on-site searches throughout the day.
Top keywords split by category – final 3 hours
Search trends evolve throughout the day. The graph below highlights the top keywords in three main categories.
Top retailers' share of search
Track how on-site search traffic shifts among top retailers.
Retailer on-site search volume by the hour
Check hourly on-site search trends for Walmart, Amazon, and more. See how Big Box retailers perform hour-by-hour.
Retailer share of on-site search for the final 3 hours
Here are the winning retailers over the final 3 hours of Black Friday. Track shifting on-site search share to see who was on top.
What retailer won the Black Friday share of search
Check out how Amazon, Walmart, Target, and Best Buy stacked up in shopper search volume on their sites. Here, we combine them all to provide an overall distribution.
FAQs
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Black Friday is an important day for retailers to turn a profit and assess consumer spending trends, which often determine their end-of-year performance.
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Yes, through our Data-as-a-Service (DaaS) offerings and APIs, you can access real-time search data for any website or category. Learn more here.
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Our platform’s Digital Intelligence engine analyzes billions of signals daily, turning raw data into actionable insights. With a representative dataset, advanced synthesis, and machine learning, we ensure accuracy and predictive power, delivered via our platform or API. Learn more about our data methodology here.
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