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8,000 Websites.1 Report.Your Benchmarks:

Essential benchmarks for smarter decisions, sharper strategies, and stronger digital performance in 2026 and beyond.

Find your footing in evolving markets

As change accelerates, benchmarks become your compass, cutting through noise, revealing progress, and guiding every strategic move with confidence.

8

industries Banking, air travel, media, and more

8K

websites Industry leaders and up-and-coming players

9

channels From organic and paid to social media

* By downloading the report, you agree that your information will be shared, and you may receive emails from Similarweb’s partner, HypeAuditor.

Read the full report to discover:

Pages_Visits

What brands in Business & Consumer Services should do about the industry’s 10% loyalty index

Referrals

What happens to social engagement when a jewelry brand hits 50K followers, and how that affects growth

SEO

How banking giants keep 60% of their traffic direct, while smaller players rely on discovery to compete

every website

Why 54% of influencer content in Finance & Insurance comes from Reels and what that means for your content

The data providers:

  • Similarweb

    Similarweb is a digital Intelligence platform that empowers brands and retailers to grow their digital market share by aggregating insights from real-user online behavior sourced from direct measurement, contributory networks, metered panels, data partnerships, and public data extraction.

  • HypeAuditor

    HypeAuditor is an influencer marketing platform with a simple mission: to make influencer marketing effective, transparent, and pain-free with accurate data that aids both brands and content creators alike. HypeAuditor offers a variety of tools and features that can help solve acute challenges or serve as an all-in-one suite to simplify your influencer marketing strategy.