State of Ecommerce 2025: See, Shift, Seize
One clear report with category and regional benchmarks, competitor insights, app vs. web trends, and generative AI (Gen AI) referral data.
Know where to focus In 2026 – instantly.
The State of Ecommerce gives marketers and analysts the key numbers that move ecommerce planning. Use them to compare performance, spot gaps, and set priorities before 2026 budgets lock.
App engagement rising
App sessions up 13% YoY while web visits stayed flat. Mobile is where engagement is growing.
Gen‑AI referral spike
Gen‑AI referrals rose by as much as 6,000% in some categories — new traffic sources are emerging fast.
Market shifts by category
Marketplaces now lead overall traffic; fashion and consumer electronics show notable declines.
A glimpse of the report
