Benchmarking Tool To Unlock Growth
Truly understand your competitors by benchmarking performance from the site level through business lines. Uncover granular insights into where they win, and where you can thrive.
Trusted by the Best and Brightest Digital Brands
Benchmark with Similarweb’s trusted data
Fresh competitive intelligence
Similarweb delivers fresh, real-time insights so you can make confident decisions.
Clear visibility into market share
It’s often impossible to know your true standing, but Similarweb reveals market share by industry, business line, or custom segment.
Respond fast to market shifts
Our benchmarking tools help you track shifts as they happen and adjust your strategy fast.
Spot new competitors early
New entrants can steal share before you notice, but Similarweb reveals new players so you can act fast.
How smarter benchmarking drives growth
Traffic and Engagement
See how you truly stack up
Benchmark visits to any competitor’s site and how users engage with their content to uncover opportunities, weaknesses, and a clear starting point.
Marketing Channels
Uncover what fuels competitor growth
See where competitors’ traffic comes from, the marketing tactics fueling growth, and the quality across channels, including GenAI traffic from ChatGPT or Gemini.
Business Lines
Benchmark the categories driving your business
Benchmark your line of business with precision to spot gaps, see who’s winning, and take action. Get deeper insight into competitors’ positioning, strengths, and growth drivers
AI Segments
Get granular, AI-driven competitive insights
Create precise benchmarks using AI-driven segments. Compare any product, category, or business line with custom AI insights to see where growth really begins.
Custom Industry
Create your own market view
Benchmark at the product, brand, or topic level, and go beyond site analysis. Build a custom industry to create your own market view and track the segments of business that matter most.
Who uses our benchmarking platform?
Research & Analytics
Validate strategy with accurate competitive context.
Research & Analytics
Monitor traffic and engagement across competitors- Benchmark performance by industry, business line, or segment
- Track market shifts and emerging competitors
- Provide leadership with data-driven insights
Marketing
Optimize channel mix, campaigns, and market positioning.
Marketing
- Compare competitor acquisition strategies across channels
- Assess paid vs. organic performance
- Identify best-performing campaigns and creatives
- Uncover new opportunities for traffic and market share
Strategy & Business Intelligence
Gain a complete view of the market to inform leadership and strategic planning.
Strategy & Business Intelligence
- Benchmark competitors across industries and geographies
- Spot market shifts and consumer demand trends early
- Quantify market share and growth opportunities
- Support investment and M&A decisions with competitive data
Product
Build products aligned with real market demand and competitive insights.
Product
- Benchmark adoption and engagement of product categories
- Track competitor feature launches and user traction
- Identify underserved segments and white space opportunities
- Inform roadmap decisions with category-level data
Back your strategy with unbeatable data
Industry leaders already use Similarweb
Track consumer behavior, spot growth opportunities, and benchmark across specific business lines, products, and competitor types.
Analyze digital customer journeys, acquisition strategies, and competitor performance across banking, insurance, and fintech.
Understand traveler demand trends, compare booking funnels, and benchmark against competitors in hospitality, airlines, and OTAs. Pick and choose competitors at the segment, industry, or product level to truly track where they win and where you can thrive.
Benchmark audience engagement, traffic sources, and market share to optimize content and ad strategies.
More Web Intelligence use cases and features
Market Intelligence
Gain a complete view of your digital market to uncover trends, competitors, and growth opportunities.
Competitor Analysis
Discover who’s winning in your market, compare strategies, and track performance across every digital channel.
Market Research
Analyze industry trends, audience behavior, and demand shifts to guide smarter business and product decisions.
Marketing Strategy
Optimize your marketing mix, discover channel opportunities, and benchmark campaign performance against competitors.
Demand Analysis
Identify consumer demand trends, forecast product potential, and uncover niche opportunities before your competitors do.
AI Trend Analyzer
Spot real-time demand spikes, understand why trends surge, and turn shifting consumer behavior into growth.
SEO Tools
Boost your organic visibility with tools for keyword tracking, backlink analysis, and competitor SEO benchmarking.
Keyword Research
Find high-impact keywords, uncover competitors’ search strategies, and capture organic growth opportunities faster.
Rank Tracker
Monitor keyword rankings across search engines, competitors, and geographies to optimize SEO performance.
Backlink Analytics
Analyze backlinks driving traffic to you and your competitors to build stronger link-building strategies.
Site Audit
Identify technical SEO issues, track site performance, and improve visibility with actionable optimization insights.
Gen AI Tools
Track how AI tools shape digital behavior and uncover the brands winning in generative AI.
AI Chatbot Traffic
Measure traffic from AI chatbots like ChatGPT and Gemini to see where users start their journeys.
AI Brand Visibility
See how your brand appears in AI search results and measure visibility across chatbots and models.
Ad Intelligence
Analyze ad creatives, placements, and budgets across competitors to refine your digital advertising strategy.
Display Advertising
Track display campaigns, identify high-performing publishers, and reveal your competitors’ media buying tactics.
Paid Search Intelligence
Uncover paid keyword strategies, ad copy performance, and spend trends to optimize your PPC campaigns.
Related Resources
"The Segment Analysis feature is one of the best features available in any Market Intelligence tool we've used as an agency. The ability to segment website traffic has enabled us to provide our clients with the most detailed insight regarding competitor benchmarking in key markets and I don't know where we would be without it."
Ben Newman
Senior Insights & Effectiveness Manager at Anything is Possible UK
"We use Similarweb to better understand the categories our clients operate in, their share of those categories, and how it might have changed over time. That benchmarking can help to diagnose issues with brand health, to inform market sizing, and ultimately help us spot opportunities for clients."
Duncan Nichols
Director of Strategy and Planning, Croud
FAQs
A benchmarking tool is a platform that allows you to compare your digital performance, such as traffic, engagement, and marketing channels, against competitors or industry standards, helping you identify opportunities, gaps, and strategies for growth.
Benchmarking reveals where you stand in your market, helps identify opportunities and weaknesses, and highlights competitor strengths and growth drivers. This context is crucial for making informed decisions, prioritizing investments, optimizing ROI, and finding new areas to grow.
You can benchmark traffic, engagement, marketing channels, business lines, and website segments against competitors across industries and geographies.
Over 250 industry categories are available, from retail and travel to finance and technology. You can also create custom industries.
Our data methodology combines direct measurement with advanced estimation, validated by trusted global brands.
Benchmark against up to five websites (or more when comparing segments), with the ability to pick and choose competitors at the segment, industry, or product level to reflect the real picture of the competition.
Simply create an account, enter a competitor or your own site into the Website Analysis module, and access the benchmarking tools. From there, you can compare traffic, engagement, and marketing channels across industries and competitors right away.
