Be the Brand AI Engines Recommend
Win citations, mentions and traffic across AI search to meet your audience where they are.
Trusted by leading data teams
Brand Visibility + Traffic Insights =The full AI search picture
Brands left in the dark will be watching from the sidelines
AI search visibility tracking
Weigh up your presence across high-intent topics, monitor brand mentions and prompts, and benchmark against competitors.
- Track brand mentions: Map where your brand appears across its most relevant topics
- Examine market share: How your brand stacks up against your category’s top-performing brands
- In-depth prompt analysis: Explore the prompts driving AI search answers and where your brand is mentioned, cited, or left out
AI search competitive traffic analysis
Access traffic metrics for any website. Get granular insights into both the landing pages winning traffic and the prompts that have driven the clicks.
- Track traffic trends: Monitor AI search traffic share and spot shifts before competitor brands
- Analyze landing pages: See the exact pages capturing AI search clicks
- User prompts revealed: Reveal the traffic-driving prompts behind each landing page
AI Search Intelligence at-a-glance
Real traffic data
Our user data shows which sites and pages receive AI traffic
Traffic trends
Examine up to a year’s worth of AI traffic for any site, from any AI search source
Visibility benchmarking
Get the top 30 competitors for any topic and benchmark your performance
AI Search Sources
Inspect the source types and individual citations for topics to see what AI relies on
Prompts and answers
Access both the prompts and their answers. Review what users search and how AI answers
Sentiment analysis
Understand how you are showing up in AI and your relative brand strength
FAQ
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The AI Search Intelligence Suite from Similarweb is a dual-capability solution that helps brands understand and optimize their presence in AI search. It combines: AI Brand Visibility Tracking: See where, when, and how your brand appears in AI search answers. AI Traffic Analysis: Measure traffic driven by AI search platforms to your site and to competitors.
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This feature reveals how visible your brand is in AI search answers for the topics you care about most. It enables you to: Track your brand's mentions across AI search answers. Benchmark your visibility against competitors. Analyze the specific prompts that trigger AI-generated content where your brand is, or isn’t, mentioned or sourced
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With AI Traffic Analysis, you can: Measure real traffic for any website from AI search platforms like ChatGPT, Perplexity, Gemini, and others. Track shifts in traffic share over time and uncover landing pages that win clicks. Identify user prompts that drive traffic to you or your competitors
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AI search is rapidly reshaping the way users discover brands. If your brand isn’t showing up in AI answers, you're missing out on high-intent clicks and mindshare. Acting now gives you a first-mover advantage in capturing: AI-driven traffic Brand visibility in conversational interfaces Competitive insights into prompt-based discovery.
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With these insights, you can: Refine your content strategy to target high-visibility prompts Optimize landing pages to increase AI-driven traffic Close competitive gaps in topics where rivals outperform you Understand sentiment and context in AI search responses about your brand
