The Tools You Need to Get Discovered in SEO and AI
Trusted by the Best and Brightest Digital Brands
Stay ahead in search
Keyword Research
Uncover traffic-driving keywords to target
Benchmark your performance against competitors across channels, traffic, keywords, and conversions. Learn from your competitors’ wins, double down on what works, and track AI chatbot traffic to stay ahead.
- Identify high-potential keywords and variations instantly
- Validate intent by analyzing metrics like zero-click rate
- Spot emerging trends with fresh data from the last 28 days
Rank Tracker
Monitor visibility across SERP and AI Overviews
- Follow daily ranking trends of your business’ most important keywords
- Track daily click trends to measure true traffic impact
- Learn how to rank higher and show up in SERP features like AI Overviews
Site Audit
Optimize technical SEO health and site performance
- Stay on top of fixes from over 300+ performance factors analyzed
- Crawl complex sites at speed, site-wide or at or folder/page level
- Uncover issues or optimizations to drive growth
Backlink Analysis
Track your backlink authority over time
- Monitor daily backlink gains and losses to understand link momentum
- Analyze backlink quality and authority to protect and grow rankings
- Uncover competitor backlinks to find new link-building opportunities
Why Similarweb Data is Best in Class
Take control of your AI visibility
See how your brand appears in AI conversations
- Track how your brand appears in AI answers
- See which prompts and topics drive visibility
- Understand which sources AI pulls from, with full clarity
Find and capture traffic from AI results
- Monitor how AI chatbots drive traffic across competitors
- Identify which pages are gaining (or losing) referral traffic from AI
- Benchmark sites side by side for optimization
Our AI turns data into SEO strategy
Insights within seconds, with our AI SEO Strategist
Search and beyond
Competitor Analysis
Uncover competitor strategy and tactics and benchmark performance.
Marketing Strategy
Identify the top growth drivers across every channel for any competitor - SEO, AI, paid, and beyond.
Trend Analysis
Stay ahead with insights into search demand shifts and seize emerging trends.
Keyword Generator
Find fresh, high-intent keywords that actually convert and drive traffic.
Citation Analysis
See the sources that shape AI answers and use them to amplify your reach and secure your brand visibility in AI
Prompt Analysis
Track the prompts that users ask AI about topics that matter most to your business.
Sentiment Analysis
Monitor how AI talks about your brand versus competitors in their answers.
YouTube Keyword Tool
Access YouTube keywords users are searching for to target and attract views for their videos.
Don’t settle for less than the best
With
Similarweb
5 Key reasons you can’t afford to miss:
- Fresh, accurate, granular search data
- Web, app, and marketplace insights in one place
- Real user data
- Future-proof for AI
- Advanced segmentation
Without
Similarweb
Are you going to compromise your competitive intelligence data?
- Unable to track real-time events
- Limited coverage
- Lack of granularity
- Superficial insights
- Missing new threats
FAQs
Our data is unique and the most powerful on the market. We invest in the best data scientists and refresh our databases daily, providing our customers with the freshest and most granular data available. Our real user data goes beyond general traffic and engagement; we track data on a keyword and click basis, enabling SEOs to make decisions based on what is really happening on the SERP.
Similarweb brings SEO and traditional SEO capabilities together in a single toolkit, so you can understand how users discover your brand across both traditional search engines and AI platforms. This means you can track rankings, visibility, and competitor performance in search, while also seeing how your brand appears in AI-generated answers and conversations, giving you a more complete view of discovery in one place.
While traditional search focuses on rankings and clicks, performance in AI relies on different signals, such as brand mentions and share of voice, which need to be measured differently. With Similarweb, you can understand and monitor both in one place, giving you a more complete view of how your brand is discovered online.
Similarweb offers fresh, reliable, real-user–backed data that helps you understand actual behavior on the SERP, showing which keywords drive clicks and which don’t. Our zero-click metrics help you optimize your SEO and overall search strategy by highlighting where visibility leads to real site visits and engagement.
Our Rank Tracker now goes beyond simple keyword positions to give you a fuller view of your search presence. In addition to tracking rankings, it shows your visibility across a wide range of SERP features, including AI Overviews, helping you identify opportunities to improve exposure and rank higher where it matters most.
Site Audit reports on 300+ performance factors and prioritizes them in terms of impact. Our traffic funnel visualization tool is the best on the market - showing exactly where you have visibility issues, from the point of indexation by Google onto the user experience on your website.
Similarweb’s Backlinks tool helps SEO managers gain a clearer understanding of a website’s backlink profile, whether that’s their own website, a competitor’s, or a potential affiliate or partner’s website.
Yes. With AI Traffic in AI Search Intelligence, you can see how much traffic AI chatbots drive to your site compared to your competitors. You also get a breakdown by chatbot source and visibility into the top landing pages users reach, helping you understand where visits are coming from and which content is capturing that traffic.
Similarweb’s SEO and AEO tools are best suited for digital marketers, SEO & AEO professionals, content marketers and competitive intelligence analysts. In general, they’re ideal for teams looking to uncover high-value keyword opportunities, analyze competitor strategies, and optimize visibility across both traditional search engines and AI chatbots.