Stay Ahead With The Best Tool for Marketing Teams
Win your market with a complete view of your competitors, their audiences, and recent moves. Track rising and declining players, evolving consumer trends, all in one platform.
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How marketers win with Similarweb
Competitive Analysis
Uncover competitor strategies
Analyze competitors’ digital strategies to uncover top traffic sources, key channels, and audience overlaps. Use these insights to refine campaigns, strengthen messaging, and outperform competitors in your market.
Analyze your competitors
Benchmarking
Benchmark your performance
Compare performance with competitors, analyze key traffic and engagement metrics, and uncover new growth opportunities. Go granular and deeper, and benchmark yourself against specific lines of business.
Benchmark your competition
Gen AI Intelligence
Stay visible in Gen AI search
Be the brand AI engines recommend. Track how your brand appears in AI results, monitor mentions and traffic share, and discover which prompts and pages drive clicks to win GenAI visibility.
Boost your AI visibility
Audience Insights
Grow your audience
Understand how your audience and their interests evolve over time. Spot shifting behaviors, discover new segments, and capture untapped opportunities for growth.
Uncover audience insights
Reporting
Track the KPIs that matter
Monitor your most important performance metrics and topics in one place. Easily create dashboards that spotlight marketing impact, share results with leadership, and keep teams aligned on what drives growth.
Build your marketing strategy
Market Research
Track Market Trends & Shifts
Understand your market at every level. Uncover trends, identify rising and declining players, and track consumer shifts.
Research your marketThe marketing team tool trusted by leading brands
"Similarweb is a must have for the marketing department of every company that does business on the web. We know we can trust the data we get from Similarweb."
Shiran Herzberg
Head of Media Partnerships, eToro
FAQs
What makes Similarweb the best tool for marketing teams?
Similarweb gives marketing teams a single source of truth for market intelligence, combining SEO, paid, and audience data into one unified platform. It eliminates guesswork by showing how every competitor and channel performs in real time.
Is Similarweb suitable for global marketing teams?
Yes. Similarweb supports every type of business from enterprises to SMBs and individual users, ensuring consistent insights and collaboration across regions, channels, and brands. See all plans and options on our pricing page.
How does Similarweb help with competitor analysis?
You can benchmark your performance against any competitor worldwide. View their traffic trends, audience overlaps, and marketing channel mix to identify the most effective tactics and find new opportunities for growth.
Can I track my share of voice or traffic?
Yes. You can build custom keyword-based topics and projects tied to your business goals. These track your visibility and traffic share week over week and alert you to shifts in engagement before they affect results.
Does Similarweb support paid and organic campaign tracking?
Absolutely. The platform covers both, from detailed ad performance and spend data to organic keyword trends and SERP share. This helps you build a full-funnel view of your digital marketing performance.
