RTB House Marktanteil und Nutzungsstatistiken

RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion Value), what offers are displayed on the banner (Recommendation), and the probability that a user will click on a banner (CTR). RTB House also offers integration with DPA, for displaying ads on Facebook and Instagram, and also In-App integration for mobile advertising.