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connectsolutions.ca

providing managed it, cloud, helpdesk, phone and cyber security solutions to local businesses in the lower mainland and beyond.

clearbridge.ca

We solve business challenges with technology. We deliver expert IT services in Canada, keeping your business secure and running seamlessly.

transparent.ca

Simplify your IT for clarity, reliability, and long-term business value. Contact Transparent Solutions today to get started!

umbrellaitservices.ca

Jake Van Buschbach 0:00 Hey everybody, my name is Jake from umbrella IT services and today I'm very excited to announce our guest, Michelle sorger. Rowley from transformation catalyst. Michelle is a business differentiation coach with over 30 years of experience in entrepreneurship. She's an ICF, Master certified coach, who helps her clients leverage their individuality to achieve new levels of success and fulfillment while expanding their impact in their field. I learned a lot from this conversation with Michelle. So without any further ado, let's jump into it. Michelle, thank you so much for coming on today and talking with us about business differentiation. Can you tell us a little bit about yourself?Michèle Soregaroli 0:35 Thank you, Jake. It's great to be here. And I'm delighted to have the opportunity. So Michelle sorger. Rowley, I am a master certified coach. I've been coaching for 16 years. And I work as a professional on differentiation strategies for businesses and professional services. That's kind of my professional bio, if you will. I'm also a mom of two older children who are both University and I've been married for almost 25 years this August. So next week, it'll be 25 years. That's awesome. Congratulations.Jake Van Buschbach 1:07 Thank you and your husband is your business partner, correct?Michèle Soregaroli 1:09 Yes, he is. We live together. We work together. We play together. Yeah. And we're still married 25 years.Jake Van Buschbach 1:16 Good for you guys. That's awesome. Can you give me a good definition? Please like your definition of business differentiation? Because when we first initially discussed it, to me, it seemed very similar to branding and marketing. But the more you explain things to me, it really is its own thing. Do you want to break that down for the viewers?Michèle Soregaroli 1:35 Yeah, I'd be happy to, because it's something that I think is often misunderstood and there are a lot of nuance nuances to the three different things.

sysgen.ca

SysGen is a reliable, trusted local IT partner delivering strategic IT services, solutions, and support for SMBs across Canada.

saveonit.ca

Data is the lifeblood of most small or mid-sized businesses, however most businesses fail to protect it. Learn how Cloud backup / Online Backup provides an affordable way to backup your data off-site to the Cloud.

dyrand.com

Discover how Dyrand Systems our clients in Greater Vancouver and beyond with IT support, cybersecurity, managed IT services, and more.

c9s.ca

Looking for tech resources? Explore the Cloud9 Solutions blog & news.

risedigital.tech

Rise Digital delivers comprehensive Google Workspace solutions and strategic integration services for Canadian businesses, ensuring seamless collaboration, robust security, and AI-powered innovation for a true competitive edge.