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ioof.com.au Website Analysis for March 2026
ioof - helping australians achieve financial independence since 1846.
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Global Rank
#448,98432,973
Country Rank
#11,3201,088
Category Rank
#13811
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Total Visits
76.5K
Bounce Rate
41.58%
Pages per Visit
2.38
Avg Visit Duration
00:00:57
Showing Similarweb estimated data.
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ioof.com.au Traffic & Engagement Analysis
ioof.com.au's web traffic has increased by 28.37% compared to last month. See all traffic & engagement stats for ioof.com.au in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
28.37%
Bounce Rate
41.58%
Pages per Visit
2.38
Avg Visit Duration
00:00:57
Total Visits Last 3 Months
Compare ioof.com.au to:
76.5Kioof.com.au
ioof.com.au Web Traffic by Country
Which countries sent the most traffic to ioof.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to ioof.com.au - click below to discover all countries
Top Countries
Australia
95.39%33.64%
United States
1.31%29.12%
Vietnam
0.91%131.3%
United Kingdom
0.69%728.4%
India
0.65%13.88%
Others
1.04%
ioof.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ioof.com.au's audience is 70.59% male and 29.41% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female29.41%
- Male70.59%
ioof.com.au Competitors & Similar Sites
Reveal ioof.com.au top alternatives and find potential or emerging competitors. australiansuper.com is the website with the highest similarity score to ioof.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ioof.com.au Top Traffic Sources
The top traffic source to ioof.com.au is Organic Search traffic, driving 39.73% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.73%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoioof.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to ioof.com.au (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
ioof$2.72ioof login$--ioof super$2.41ioof super login$1.99insignia super check my super$--446 OthersSee more
Total Keywords451
Referral Web Traffic to ioof.com.au
The top referral sites sending desktop traffic to ioof.com.au.
Category Distribution
Financial Planning and Management
36.37%Banking Credit and Lending
27.27%Other
36.37%Top Referrals
Links from ioof.com.au to Other Websites by Traffic Share
ioof.com.au is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Banking Credit and Lending
45.96%Finance - Other
38.57%Financial Planning and Management
14.41%Programming and Developer Software
1.03%Other
0.02%
Social Media Traffic to ioof.com.au
The top social media networks directing traffic to ioof.com.au.
Social Networks
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Social Network Distribution
No Data to Display